In the former Guanhu Village, the villagers' income could only be eight yuan and ten yuan a month, which was very poor. Most of the villagers go out to work, exhausted and tired to earn tens of thousands of yuan a year.
If someone in the family is sick, it is comparable to ruining the family, and it is impossible to afford big expenses. Not to mention building a house and marrying a daughter-in-law.
Today, the hat of the poor village in Guanhu Village has long been taken off, and the villagers of Guanhu Village have all lived in small villas, and even the apartments for their children's future houses have been arranged. Villagers rely on pigs to plant orchards, and their small lives are thriving, and their annual salaries can reach 200,000.
The secret that can make the boys in poor villages come out overnight and find objects easier than other villages actually comes from Chen Sheng, the protagonist of the crowd in Guanhu Village more than 30 years ago, when everyone collected firewood and sent high flames to send for the examination.
Mr. Chen graduated from the School of Economics of Peking University with a bachelor's degree in economics. As soon as Chen Sheng graduated in 1984, he won an iron rice bowl that everyone envied.
He was assigned to the Secretary Section of the Guangzhou Municipal Party Committee as a civil servant, and went around to investigate the people's livelihood situation in various parts of Guangdong and reported to his superiors. At this time, Chen Sheng's salary could be 86 yuan a month.
But at the same time, Chen Sheng found that under the spring breeze of reform and opening up, the surrounding economic situation gradually began to rise.
Workers working in factories with better efficiency can earn hundreds of dollars a month, and if they are self-employed, they can even earn thousands of dollars a month. Even his brother, who raised and sold chickens, could earn thirty-fifty a day at the train station.
This made Chen Sheng, who held an iron rice bowl, return home every New Year's Festival to honor his mother's money far less than that of his brother. But the older brother did not know that the younger brother, who graduated from Peking University, was already thinking of new ideas in his brain.
Chen Sheng runs around the grassroots every day, contacts the economic situation and specific data of various places, and with the professional knowledge he studied at Peking University, he has formed his own judgment on the economic situation in Guangdong.
In 1986, Chen Sheng returned to his hometown Zhanjiang Municipal Party Committee, and in the face of the rapid changes in his hometown, Chen Sheng took advantage of the pen to write a paper "Where Will China's Economic Reform Go".
However, this paper full of Chen Sheng's painstaking meditation has attracted the criticism of the leadership. Chen Sheng, who did not meet Huai Cai, made up his mind to leave the stable official field and handle the suspension of pay and retention. Chen Sheng used his economic knowledge to devote himself to the commercial sea and began his own "going to the sea" life.
With his clever mind and keen intuition, Chen Sheng began to explore the field of foreign trade and planting. Chen Sheng, 28 years old, rode the East Wind to earn the first bucket of gold of one million yuan in his first year of going to the sea, making him a rich man he envied since childhood.
When asked how much money a person wants is more appropriate, Chen Sheng said: "This question is difficult to answer, and when I have no money, I will desperately think about this question, which is why I went to the sea that year." "When he earned his first million in life, Chen Sheng began to broaden the field of wealth.
In 1993, Chen Sheng began to get involved in the field of real estate and established Zhanjiang New Guanghui Real Estate Development Co., Ltd. as a joint venture.
As soon as the company opened, it developed, and in just three months, it began to return on the capital and gradually embarked on the right track of profitability. In less than three years, Chen Sheng's real estate company has gained a very high status in the real estate industry in Zhanjiang, and Chen Sheng's financial resources have become more abundant.
1997 was an unusual year for Chen Sheng. This year, he noticed a trend in the streets and alleys: people began to drink vinegar in Sprite.
I heard that this trend came from the banquet hosted by the central leaders when they came to Guangdong to inspect this year. Chen Sheng thought that since everyone has the demand for drinks with vinegar, it is better for me to directly mix them and sell them to everyone. So he began to study vinegar drinks.
With the production base of the previous operation of Dragon Tiger Leopard Wine Co., Ltd., Chen Sheng processed the original production line and began to produce vinegar-blended beverages, and 19 days later, Chen Sheng launched the country's first vinegar-blended beverage and put its name "Tiandi No. 1" into the market.
Tiandi No. 1 vinegar drink has a huge response once it is put on the market and is welcomed. A little popularity was seized by the clever Chen Sheng and amplified, and it became a huge business opportunity.
This fruit vinegar drink won 20 million yuan in sales that year, and since then, the fruit vinegar drink of Tiandi No. 1 has begun to be popular in the streets of Guangdong.
In 2002, Chen Sheng officially established Tiandi No. 1 Beverage Co., Ltd. and began to deepen the field of fruit vinegar beverages.
By 2020, the Tiandi No. 1 series of products, which are becoming more and more mature in both taste and packaging, has created sales of 1.9 billion yuan, and can be called the leader of domestic fruit vinegar drinks.
Is Chen Sheng's road to richness limited to The Heaven and Earth No. 1 fruit vinegar drink? The answer is no, Chen Sheng, a billionaire who has been worth tens of billions, is no longer chasing wealth, but constantly challenging himself.
On the other side, Lu Buxuan, who is also a student at Peking University, was hit by the media for selling pork. Chen Sheng, who dared to try and challenge, began to think about the richness of pig raising, and he wanted to get to know Lu Buxuan, who was also an alumnus.
But doing business can not start to act as soon as the mind is hot, Chen Sheng, who has many years of research experience, has started to do the old business, he began to go deep into the grassroots, into the market, to explore the market for selling pork.
He found that the market for pork is huge, and the annual sales volume of pork in China can reach trillions of yuan, and Guangzhou alone can reach billions of yuan.
Guangzhou has many cuisines, people are keen to make and eat food, and pork, as a common ingredient in daily life, is in great demand.
And Guangzhou's economy has also developed by taking advantage of the momentum of reform and opening up. People not only have a huge demand for pork, but also have the economic ability to buy pork at high prices, is this not a great business opportunity?
In 2006, Chen Sheng took the lead in raising pigs, building his native pig farm near the junction of Zhanjiang and Guangxi.
At the same time, he opened a pork stall in Guangzhou to sell pork, and in less than two years, his pig raising business flourished and developed into the largest pork chain store in Guangzhou and even Guangdong.
In 2007, just as Tiandi No. 1 began to develop steadily, Chen Sheng turned around again and established Guangdong No. 1 Food Co., Ltd., through the launch of green and environmentally friendly pork "No. 1 Earth Pig".
He preemptively switched to pig farming and opened nearly 100 pork chain stores in Guangzhou in less than two years.
In May 2008, Lu Buxuan and Chen Sheng became familiar with the same idea of raising pigs.
In August 2009, Chen Sheng invited Lu Buxuan to Guangzhou and proposed to open a "butcher school". The two "meat sellers" hit it off and embarked on the road of raising pigs together.
Funded by Chen Sheng, Lu Buxuan wrote textbooks for the Butcher School, covering marketing, nutrition, etiquette, cooking and other disciplines.
In addition, trainees are required to go to the breeding farm to understand the scientific breeding of pigs, hoping that "all that will be trained will be high-quality butchers who are familiar with the entire industrial process." The two not only raised pigs, but also made pigs into a big industry.
In 2007, just as Tiandi No. 1 began to develop steadily, Chen Sheng turned around again and established Guangdong No. 1 Food Co., Ltd.
By launching the green and environmentally friendly pork "No. 1 Native Pig", it preemptively turned to the field of pig breeding, and opened nearly 100 pork chain stores in Guangzhou in less than two years.
In 2011, the overall sales of No. 1 earth pigs exceeded 400 million, and Chen Sheng was known as the "pork king" in Guangzhou. In January 2012, Chen Sheng made it clear that the No. 1 earth pig was no longer for sale and was ready to be raised and listed.
At the same time, there is also a vinegar beverage World No. 1 with the same door. Tiandi No. 1 and No. 1 Earth Pig are in contact with other financial investment funds respectively, and if they are successful, they are expected to land on the domestic capital market in 2014.
It can be said that Chen Sheng started from drinks, made the brand of Tiandi No. 1, and added a variety of agricultural products with the No. 1 brand such as pigs, native chickens, and native ducks in the larger market.
Annual revenue doubled, with sales exceeding $1.8 billion in 2018. And Chen Sheng's value has reached the level of tens of billions. At this time, Chen Sheng no longer pursued to make money, but wanted to do the most important thing for him.
In fact, since Chen Sheng began to have money, he has been funding his hometown, and Chen Sheng has funded the renovation of primary schools, junior high schools and middle schools for his hometown of Guanhu Village.
Provide a subsidy of 1,000 yuan per month for teachers living in poverty, and continuously help the education of Guanhu Village. Although he was funding it, he couldn't see that the villagers in his hometown were really living well.
In the past, his real estate and beverage industry was still a very high threshold industry for the villagers, but from the time when Chen Sheng's pig breeding road began to become bigger and stronger, he understood how to fundamentally help the villagers get rid of poverty and get rich. That is to lead the villagers to raise pigs.
Raising pigs is relatively simple and easy for villagers who have been farming for a long time. But another big problem for the villagers, Chen Sheng also knew it. That is the issue of housing. Only need to solve the housing problem that consumes a lot of savings, then the villagers of Guanhu Village will definitely be able to live well!
So Chen Sheng found the village secretary He Shourong and proposed to invest 200 million yuan to build a villa for 171 families in the village.
In 2016, the first phase of the villa was completed, which is quite magnificent, and the green drainage is all like a garden. However, when the house was handed over, there was a storm, and Chen Sheng did not take into account the demographic changes in the past thirty years when building the villa, and the villagers complained about it.
However, Chen Sheng's incomprehension of the villagers did not put up a shelf, but continued to increase the capital to build the villa to 110, convincing the villagers with true feelings, so that the villagers happily moved into a new home.
You may ask, why did Chen Sheng spend huge sums of money to build new houses for his fellow villagers and painstakingly pull them to get rich? In fact, this is not an act of kindness for no reason, but a reward for the true feelings of sending charcoal in the snow thirty years ago.
More than 30 years ago, in 1980. On the occasion of the college entrance examination, Guanhu Village was full of jubilation. "There is a big one in the village!" The doll in the village named Chen Sheng was admitted to Peking University! ”
The good news of this day was spread from person to person and word of mouth to every household in the village. Admitted to Peking University, even for the villagers who do not know a single word, they know that it is an extremely glorious and arrogant thing.
A village in Guanhu Village belongs to the Wenliang Houtou Chen clan, in the early years of the Southern Song Dynasty ancestor Chen Jingshan served as the Qiongzhou Assassin, after leaving office settled in Zhanjiang, due to the turmoil of the times, the two younger brothers of the Duke of Jingshan also moved from their hometown of Wenzhou, Zhejiang to Zhanjiang to settle.
The descendants of Guanhu Village are from the second brother of the Duke of Jingshan, the Duke of Jinghu. After Wenliang, the Chen clan has spread its branches and leaves for more than 30 generations, and the clan has spread over 30,000 people in Guangdong and Hainan.
Among them, there are more than 1500 people in Guanhu Village, and almost a thousand people in the village have the surname of Chen. Chen Sheng's admission to Peking University is the glory of the whole village.
When the whole village rushed to Chen Sheng's home to congratulate this Yuanlang, they found that the home was unusually deserted, and there was no joy at all for the title of the gold list.
Everyone saw that Chen Sheng's mother's eyebrows were tightly closed and she didn't say a word. Seeing this scene, everyone immediately understood it.
Guanhu Village itself is quite poor, and Chen Sheng's family is one of the poorer families. Six years ago, Chen Sheng's father passed away, and the burden was even heavier without the top pillar of the family.
In order to earn money for Chen Sheng, who has always had excellent grades, to study and enter the university, the mother had to let other siblings drop out of school to work and raise chickens to make a living. The whole family is bitter and bitter, hoping that Chen Sheng will one day be able to get ahead and win glory for the family.
What is exciting is that Chen Sheng, the doll, really competed, and was admitted to Peking University in one fell swoop. But this hard-won joy was quickly extinguished by reality.
My mother went through the family's savings, but she didn't even have enough money for a ticket to Beijing. In the face of the villagers who came to Say Hello, Mother Chen had to slowly explain this embarrassing situation.
Chen Sheng, open the door! Mother Chen opened the door and found that the villagers who had just dispersed had returned, and this time, each of them had money in their hands.
The one-, two-, and five-cent bills were crumpled, and some were stained with mud. Each one was handed from the hands of the villagers, who were full of hardships, and handed to this family mixed with hope and despair.
Counting down, every household in Guanhu Village has more or less donated money to Chen Sheng's family, and among them, there is a "huge amount" of 21 yuan! At that time, the monthly income of the villagers in Guanhu Village was about 8-10 yuan a month, and even the well-paid employees of state-owned enterprises could earn more than 20 yuan a month.
Relying on the villagers' money to raise money one by one, slowly not only enough fare, but also living expenses have been solved. In this way, with the hard work and expectations of the villagers, Chen Sheng embarked on a journey to Beijing.
In September of that year, Chen Sheng came to the shore of Peking University's unnamed lake as he wished and became a student in the Department of Economics of Peking University. At that time, Chen Sheng's shoulders were not only his own mission, in his heart, the idea of repaying favors and repaying the kindness of a villager in a village had long been integrated into Chen Sheng's blood, urging him to move forward.
Now, Chen Sheng has repaid the kindness with the money he earned with his business acumen to help the formerly impoverished Guanhu Village take on a new look. The grace of the dripping water, when the spring reciprocates. Chen Sheng perfectly explained this sentence with his own practical actions.