As the most popular luxury brand in the "BBA", Audi's entry-level small cars such as A1 and Q2 are touched by ordinary consumers on tiptoeing, and thus have become the favorite of many young people. The bad news, though, is that more than 100,000 audis are about to become history. Recently, Audi CEO Markus Duesmann said in an interview that there will be no next generation of models for the A1 and Q2.
That is to say, although the two models can still be purchased and booked, and there is no clear date for suspension, Audi will turn more energy to high-end luxury models in the future.
Why suddenly cut these two entry-level models, the outside world guesses that there are two reasons for the test: to improve product profits and enhance brand image.
Although it is on a par with BMW Mercedes-Benz, at least in the domestic market, Audi's current image in the minds of consumers is lower than that of the other two, which is inseparable from its larger market offers.
The launch of the entry-level small car has further lowered the purchase threshold, and it is indeed worse than Mercedes-Benz and BMW.
It is understood that after cutting A1 and Q2, Audi will devote itself to the construction of high-end luxury brands, and in 2025, it will launch a luxury electric vehicle, which will share platforms, technologies and accessories with Bentley and Porsche.