[Global Times reporter Wu Qian, Zhao Jueheng] Ice pier "a pier is difficult to find", the popularity of the snow field is high, and the down jacket at the opening ceremony is instantly sold out... The Beijing Winter Olympics have completely stimulated and driven China's huge potential ice and snow sports market. In the face of the dividends released by "driving 300 million people to participate in ice and snow sports", from sports equipment to professional equipment in the snow field, foreign manufacturers have also set their sights on China, hoping to dig out the new growth pole of the global ice and snow industry.
Covers most of China's winter resorts
Zhao Weidong, spokesman for the Beijing Winter Olympics Organizing Committee, recently revealed that China has a total of 654 standard ice rinks and 803 ski resorts, an increase of 317% and 41% over the 2015 Beijing Winter Olympics. The rapid increase in snow and ice venues also means a lot of infrastructure and equipment needs, such as snow machines, cable cars, etc.
As one of the countries with a long history of ice and snow sports, Austria and Chinese companies have carried out a lot of cooperation in the construction of snow parks. Emmanuel Reina-Trick, head of the Asian region of the Austrian National Tourism Board, told the Global Times that most of China's winter resorts are equipped with Austrian-made cable cars, Austrian experts have advised on the development of Ski Resorts in China, and the Austrian city of Salzburg near the Alps and Innsbruck, which has hosted two Winter Olympics, are also the winter tourism destinations of Chinese tourists before the epidemic.
Doppelmayr Austria is a world-renowned cable car manufacturer operating a total of 14 ropeways in Yanqing and Zhangjiakou, including the technology and equipment for all 9 aerial ropeways for the National Alpine Ski Center. Li Yanqiu, general manager of Doppelmayr China, said that with the development of China's ice and snow economy, China's ice and snow enterprises are also growing and growing, hoping to fully deepen cooperation with local enterprises and embrace a broader market in serving scenic spots, snow parks and urban transportation.
Italy-based Sky Ice supplies snowmaking equipment and automation systems for the Beijing Winter Olympics. Piero Saluso, general manager of Tianbing Zhangjiakou Branch, described in a recent interview with the media that "we have benefited greatly from the Beijing 2022 Winter Olympics."
"Asking for a consensus"
The opening ceremony of the Beijing Winter Olympics on the evening of the 4th stunned the world, and the costumes worn by athletes from all over the world also became popular, setting off a wave of rush purchases. In addition to the local company ANTA and its archaeopteryx, Desante, Phila and other brands, brands such as Ralph Lauren worn by the American team and Adidas of the German team have also been "asked for the same model" by many consumers because of their own characteristics. At this "Winter Olympic Down Jacket Exhibition", the fashion sports brand lululemon that debuted in the Olympic Games was favored by consumers, and its Canadian official website collapsed several times, and a number of products were quickly sold out, and even triggered a wave of "buying on behalf of" boom.
The Beijing Winter Olympics not only bring fire "the same style" clothing, but also bring huge business opportunities to skiing and skating equipment enterprises in various countries. Alibaba's recently released "Year of the Tiger Spring Festival Consumption Trend Report" shows that from Chinese New Year's Eve to the fourth day of the first month of the first month, Tmall ski equipment increased by more than 180% year-on-year, and ice sports related categories increased by more than 300%.
Although Chinese consumers' demand for ice and snow equipment was completely ignited during the Winter Olympics, the previous rapid growth trend has been very obvious. According to Reuters, winter sportswear and equipment manufacturers have been scrambling to expand their influence in the Chinese market. American professional ski sports brand SPYDER, Swiss sports brand KJUS and outdoor goods brand Mammut, Belgian ski clothing brand Tempra, etc., are all brands that have entered China in the past two years.
The analysis believes that in addition to sports equipment, the Beijing Winter Olympics still have great potential and opportunities in the fields of infrastructure, services, science and technology, and green development. Bai Ming, deputy director of the International Market Research Institute of the Research Institute of the Ministry of Commerce, told the Global Times reporter on the 9th that the Beijing Winter Olympics should not be just a boom, and its impact will promote the long-term and sustainable development of China's ice and snow market and ice and snow industry.
1 trillion yuan market
Some industry insiders have analyzed that with the gradual decline in the development rate of the European ice and snow industry, China has become the hope of relevant international enterprises and the main sales market in the future.
Germany's "Frankfurter Allgemeine Zeitung" reported on the 7th that due to the large population and the continuous expansion of the middle class, China's ice and snow market is showing a bright future. At present, dozens of new ski resorts are added every year in the world's second-largest economy, and the demand for ski supplies is also increasing. In the long run, China may one day become the world's largest market for ski supplies.
According to the "Ice and Snow Sports Development Plan (2016-2025)" formulated by the State General Administration of Sport of China, the total scale of the mainland ice and snow industry will reach 1 trillion yuan by 2025. According to the "Research Report on the Development of China's Ice and Snow Industry" released at the 2021 China International Fair for Trade in Services, by 2025, the scale of China's ice and snow industry is expected to exceed 1 trillion yuan, accounting for nearly 1/5 of the entire sports industry.
Bai Ming said that Chinese often said that "ice and snow sports are difficult to get out of Shanhaiguan", for a long time in the past, China's ice and snow sports, ice and snow industry is indeed limited by climate and geographical conditions. However, with the improvement of people's living standards, consumption differentiation has begun to appear, and the scale of the ice and snow sports market has expanded significantly in recent years, coupled with the catalysis of the Beijing Winter Olympics, which will bring a huge consumer market to the world.
Economist Tian Yun believes that the Beijing Winter Olympics have also stimulated global optimism about China as the main growth engine of the world economy in the face of the haze of the epidemic.
Source: Global Times