When we go out to eat, the first thing we see when we enter the store is mostly the store's signature dishes, followed by the side dishes or drinks that are paired around the target dishes, if you really don't know what to order, the set menu is always the one that is concerned.
In the catering industry, this way of selling packages is very common. Among them, the set menu is the favorite of many small and medium-sized enterprises, especially the fast food and business meals that join the chain form. The common brands such as KFC, Zhen Kung Fu, Mr. Li, and Sipping are launching a large number of packages, and now some catering companies on the market are slowly launching package activities.
Why do restaurants have to set up a set menu when launching a dish?
Improve the speed of consumer orders and increase the turnover rate
Usually, when consumers enter the store to consume, the first thing they pay attention to is the restaurant's signature dishes or main dishes, and the rest of the ordering link needless to say, it seems that the ordering time is very long.
If the restaurant sets up a reasonable and meat and vegetarian combination of the set menu, the set menu products are rich, signature dishes, side dishes and drinks are in the package, such a package can meet the customer's dining needs at one time, save the order time, but also shorten the serving time, so the restaurant set the package is a win-win thing.
Bundled sales to increase the unit price of customers
A variety of different in-store dishes are packaged and combined to form a set menu model for sale, which is actually a disguised bundled sales model, from the perspective of profits, this model can be a good way to increase the unit price of customers, and then improve profits.
Restaurants can also be flexible when setting up packages, single set menus, double packages and group meals can be set. The combination of signature dishes + unpopular snacks + beverages not only increases the sales of unpopular dishes, consumers can save the link of matching their own food, and catering shops can increase the unit price of customers, killing two birds with one stone.
Cost-effective, easy for consumers to place orders
We all know that the price of ordering a set menu is much cheaper than the price of the dishes in the separate set menu, so this is why many consumers choose to enter the store to order the package.
Restaurants set up a variety of models of set menus, consumers see the meal and price, customers feel that the cost performance is high, consumers can quickly complete the order.
Speaking of which, many people know the importance of the package, but they still don't know how to set up the package. In fact, there is no unified model for restaurants to set packages, or to consider them in combination with the situation of restaurants themselves.
There are several common offer setup methods for reference:
First: the price of the package is marked according to the original price according to the addition of a single category, and then the catering shop gives a discount, such a discount is still very obvious.
Second: ladder set menu, restaurants can be based on the form of the store's dishes, the same staple food or signature dishes and different dishes are matched, into a simple set menu, signature set menu, standard set menu and value-added set menu and other set menu forms.
Third: reserve the part chosen by the customer, which is a good opportunity to communicate with the customer, and the restaurant sets up the optional part when setting up the package, so that participation can also appropriately increase customer satisfaction.
Fourth: "New and old collocation", in order to increase the order quantity, restaurants can carry out "dream linkage" between signature dishes or new dishes and old dishes.
Doing catering is not an easy task, ordinary restaurants will only complain when the business is not good, and smart catering people have learned to use the psychology of consumers to continue to guide consumption. The set menu is very important, and I hope that the diners will pay attention to it.
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