Internet Marketing :
Foreigners define it as an institutional role and procedural process that creates, communicates, and transmits use value to customers, and operates customer associations to benefit close relatives of institutions and relatives.
The basic course content includes approximately:
• Economic analysis for business decisionsEconomic operational analysis of business service decisions
• Data, models, and decisions Data information, modeling, and decision making
• Communication for managers Manager communication
• Organizational processes intensive processes
• Financial accounting
• Team project team new projects
In addition, marketing's professional curriculum key consists of two to five core courses and a large number of elective courses, which are selected according to the different priorities that students must focus on:
Core courses such as:
• marketing
• general marketing
• market intelligence
Elective Courses - Key ones include:
• Global marketing foreign markets
• Consumer behavior Psychology of Customer Behavior
• Advertising & integrated communications Business services overall communication
• New product development of new product development
• Marketing research Market research
• Pricing strategies pricing strategies
• Managing brands, identity & experiences Management methods Well-known brands, precise positioning and work experience
• High technology marketing & entrepreneurship in the high-end sales market and self-employment
• Health care marketing: From start-up to multinationals health care sales market
Employment Direction :
Can engage in market research, marketing planning, advertising marketing planning, market development, marketing management, sales of products and service projects and teaching and research and other work. Network marketing staff is an indispensable talent for every company, especially well-known enterprises.
Marketing Professional Programs at American Business School:
Students who apply for marketing in American colleges and universities can be divided into 3 categories, mba-marketing is suitable for students with work experience or excellent work experience to apply for processing, phd-marketing is suitable for students who aspire to practice theoretical research and classroom teaching, ms-marketing is suitable for a wider range, there are some institutions that can hire applicants without work experience, for college undergraduate fresh graduates, whether it is not a business major, All can be taken into account in the application processing marketing. However, when using it, it must have the advantages of the marketing environment that highlights its own suitable application processing.
Network marketing (MSC/ma in marketing) is set very few in the top 100 institutions abroad, about 13 up and down. In addition to msc marketing, there are also many optimized technical majors, such as marketing analysis, marketing with communication management, marketing strategy, international marketing. It meets the special requirements of different applicants, and some colleges and universities have marketing promotion professional courses that intersect with MBA, which brings convenience for further learning and training in the future.
From the perspective of application processing, the provisions of the marketing major for the hardware configuration index value (toefl/gmat) are not so high compared to the financial industry and financial accounting, and there are no very strict regulations in the applicant's professional environment, whether it is literature and history or science and engineering professional environment students can apply. From the statistics of previous years, in addition to the immediate application of this technical major, applicants with a professional environment related to marketing are more popular with everyone, such as cultural media, design schemes, statistical analysis, and news media. In other words, at the time of application processing, it is necessary to highlight the advantages of the applicant's already environment, and maximize the key links of network marketing that are suitable for their own learning and training. For example, to learn and train science and engineering majors, it is necessary to highlight their advantages in mathematical thinking and statistical analysis.
Because the marketing major is very applicable, more attention will be paid to the applicant's internship and work experience in the process of processing. Although there is no requirement for officials on campus to have work experience online, many institutions may indicate that they prefer to recruit applicants with work experience. Moreover, according to the statistics of the official website of some colleges and universities, the average working experience of the recruited trainees is 2 to 3 years. Therefore, it is proposed that the applicants of the students in school should actively seek internship opportunities and accumulate the apprenticeship work experience of the relevant departments without endangering their studies.
As the development prospects of marketing majors are getting better and better, especially excellent talents with educational experience in various countries and masters of the development trend of international business services are very popular. The number of applications is gradually increasing, and the market competition is becoming increasingly fierce. In response to many outstanding competitors, it is proposed that the applicant consider its own advantages, tap the shining points at the same time to improve their comprehensive ability in an all-round way, so as to enhance their competitiveness at the time of declaration and expand the opportunities for recruitment.
The following is a general proposal for applying for marketing, which must be referred to according to its own specific situation.
Apply for a proposal
1. Work Experience:
Compared with other technical majors, marketing's request for work experience is very high, and it is proposed that the applicant must have the corresponding work experience, and indeed there is no need to have internship work experience or volunteer work.
2. GPA, Tofel and GMAT test scores:
Marketing technical majors for the test score regulations are not very high, most of them have no special requirements, just to achieve a unified graduate school examination regulations can be. A high natural test score is naturally more beneficial for use. However, marketing under the cultural media has slightly higher rules for tofel and gmat test scores.
3. Own capital situation:
Marketing technology majors may be able to apply for academic scholarships may be small, and it is proposed that all applicants for this industry should consider whether their financial situation can cover all kinds of expenses during the study and training period.
4. Classroom teaching, scientific research level and curriculum of the institution:
In fact, as with other technical majors, graduate students who apply for network marketing may have a very good grasp of the classroom teaching, expert professors, subject research and orientation of the institution. Because the classroom teaching and scientific research standards of each institution are different, the curriculum is different, and the specific conditions of the institution are as clear as possible before handling. This institution is not consistent with or similar to the technical major and research content it teaches, so as to prevent many inconveniences caused by the wrong major. After all, if it is a good college, there are so many, all look at the regulations and the actual situation, it is very important to teach condoms to the experts, so that it can improve the probability of recruitment, and most importantly, it also allows me to clarify the research content, and this step is also a key step to make college students more confident.
5. Technical professional environment:
Marketing's technical majors themselves have no special requirements for the applicant environment, but we have found that most of the Chinese students hired by the marketing technology majors of American colleges and universities are sales marketing environments and communication media, and there are also business English environments; students in the science and engineering professional environment account for a very small minority; and among the students in such engineering institutes, the statistical analysis environment students are the majority. Therefore, it is proposed that the applicant's undergraduate study content can be applied to the role of network marketing, such as statistical analysis, news media, dissemination, etc. In other words, if the applicant is studying animation design as an undergraduate, he should also consider paying attention to the environment of designing himself at a similar level of advertising creative design when declaring, and there will be an assisting effect when declaring; and if a student of statistical analysis / mathematical thinking needs to see his advantages in data analysis, modeling and analysis when declaring.
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