Source / Southern Hell Shark
On February 7, following the first day of the competition, the Chinese short track speed skating national team composed of Wu Dajing, Ren Ziwei, Qu Chunyu, Fan Kexin and Zhang Yuting won the first gold medal for the Chinese team in the short track speed skating 2000 meters mixed team relay final, and in the short track speed skating men's 1000 meters final, Ren Ziwei won the championship twice, adding another gold medal to the Chinese team, Li Wenlong won the silver medal, Wu Dajing ranked fourth, and Zhang Yuting finished fourth in the short track speed skating women's 500 meters final. The "Champion Division" of the Chinese short track speed skating national team lived up to expectations, forged ahead, and won the world applause for China with its outstanding performance. Behind the extraordinary speed of China, there are not only the hard work and perseverance of athletes, but also the support and assistance from China's cutting-edge technology.
As a sponsor of China Ice and Snow Technology and a smartphone and terminal sponsor of China Short Track Speed Skating National Team, Honor continues to provide smart phone and terminal wearable device support for China's Ice and Snow and Short Track Speed Skating National Team, and uses smart technology to help ice and snow athletes gallop on the field. From product positioning to marketing layout, the honor of keen sense of smell has long been prepared in advance in the technology track of similar products.
The mutual choice between the national team and glory is not only a commercial sponsorship, but also a trust in technical strength
Today's sports competition is not only the wrestling power of sports, but also the competition of a series of comprehensive national strength such as scientific and technological strength and competitive level, and it can even be said that the degree of scientific and technological development of a country is closely related to the sports literacy it presents. This phenomenon is even more obvious in ice and snow sports that require many professional equipment and sports training.
In terms of mainland competitive sports, the combination of sports and technology is also becoming more and more close, from the nutrition of athletes to wear, to motion capture, AI collaboration, wind tunnel tests, and Su Bingtian, who is widely known for creating Asian records, also takes every competition data seriously, and even published a number of scientific papers on sprinting. Mainland athletes have integrated more and more scientific and technological forces into scientific training as an auxiliary, and science and technology has gradually become a winning magic weapon for athletes to break through bottlenecks and make continuous progress.
On short track speed skating tracks, the content of technology is also crucial. Under the scientific planning of the State General Administration of Sport, the short track speed skating national team trains hard day after day, and also needs the cooperation of scientific and technological products to increase the synergy of sports, improve the training effect in a targeted manner, and reduce the possibility of injury. Honor joined as a sponsor and also provided technical support at the technical level for the short track speed skating team.
The national team's consideration of commercial sponsorship has always been strict, and technical strength and industry influence are very important assessment criteria. Honor's ability to obtain the honor of commercial sponsorship qualification is closely related to its own excellent product strength. Behind the mutual selection of glory and the national team is a mutual recognition of the strength certification, mutual credit endorsement, to create a win-win situation between competitive strength and technical strength.
The two-way rush of science and technology and sports is not only endorsement cooperation, but also in-depth technical empowerment
Glory's contribution to the short track speed skating team is not just a commercial slogan, but a deep participation in the training of team members. Taking the Honor Watch GS 3 as an example, it is equipped with an 8-channel heart rate AI engine, which can provide data reference for athletes' health management; combined with the ai multi-channel engine and the professional ski mode of AI fusion noise reduction technology, it can provide athletes with professional ski data such as maximum slope, sliding distance, sliding speed, heart rate, etc., and will help skiers record and analyze each training status in the future, providing scientific and technological assistance for training.
In the training before the competition, Wu Dajing, Ren Ziwei, Qu Chunyu, Fan Kexin and other athletes and members of the cross-country skiing national team have used the glory watch GS 3 for more scientific and safe monitoring and training, and winning the championship is also a test of the training results of science and technology to help sports.
Not only that, Honor provides smart phones for China's ice and snow and short track speed skating national teams, including folding flagship Honor Magic V, all-round technology flagship Magic 3 series, etc., and also provides all-scene smart product series: In daily training, Magic 3 series through the industry's leading multi-main camera fusion computing photography technology, with AI combined with multi-modal super-perception technology, multi-camera integration, can help athletes record wonderful moments in daily training; folding flagship Glory Magic V, Through the folding method, it can bring an 8-inch large screen, get a tablet-like experience, coupled with the intelligent interactive function created by Honor through two-wheel drive, it can help Chinese ice and snow athletes see the details of sports more clearly, analyze the main points of action, and provide scientific and technological assistance for the training of Chinese ice and snow athletes. At the same time, the Winter Sports Management Center and coaches of the State General Administration of Sport can monitor, collect and analyze athlete training data through a variety of IoT devices, sensors and AI technology, and provide effective guidance and suggestions to athletes through professionals, so as to achieve visible, predictable and perceptible sports health, and minimize the risk of injury to team members.
In the layout of glory science and technology, it not only continues to provide more valuable data and reference for China's ice and snow sports and even national sports, but also joins hands with Shanghai Jiao Tong University, which is one of the first batch of sports health engineering disciplines in China, to jointly build a scientific sports joint laboratory in the physiological indicators of human body sports, such as exercise ability assessment and sports energy consumption, to help athletes achieve more brilliant results on the field.
The empowerment of science and technology is not only a slogan, but also a real deep participation. The fierce short track speed skating team, meeting the glory of the same dedication to the exploration of professional fields, can be said to be a good colt, like a tiger to add wings. Honor's scientific and technological empowerment of the short track speed skating team not only makes the innovative cutting-edge technology products play the greatest role, but also deeply fits the use scenarios of ice and snow athletes, makes data monitoring, analysis, etc. more scientific and rigorous, and provides an excellent model for practicing scientific and technological sports.
The full line of glory new products is not only for ice and snow sports, but also for serving the public with cutting-edge technology
Under the aura of the short track speed skating team winning the championship, Honor has also paid no less effort and perseverance in the product than the short track speed skating team members in training. All along, Glory regards user experience and product development as the top priority, with a keen sense of market smell in the field of research and development all the way deep, more with the input of professional laboratories, to the "extreme environment" test and inspection of Glory product samples, the joint laboratory for ice and snow sports is also one of the links, through these harsh tests, Glory's all-scenario products in the professional users and the mass market can better reflect the competitiveness of advantages.
The products created by Honor's cutting-edge technology have never stopped in the field of laboratory and sponsorship, and the pace of commercialization and civilianization is very rapid, serving the public with technology, expressing Honor's unremitting pursuit of scientific and technological exploration and consumer experience. Specifically, Honor's "1+8+N" all-scenario strategy will also continue to create an ecology covering application scenarios such as sports health, learning and office, smart home, smart travel, and audio-visual entertainment, and integrate sports technology into users' life scenarios.
Now, with the victory of the short track speed skating team, glory has already ushered in its own halo moment - with the ultimate productism of two-wheel drive, the post-independence glory has completed an incredible V-shaped market counterattack, interpreting a vivid textbook headwind reversal. In 2022, Glory New Year's Day ushered in the opening, omni-channel sales have achieved good results, and then the Spring Festival Glory 60 series, Glory X30, Glory Play 30Plus and other products have become the kings of all grades in the market, repeatedly setting new highs. The glory of the whole line will also be together with the short track speed skating team, all the way to the wild, bringing more joy and pride to the people.
In recent years, whether it is policy guidance or the impact of the public opinion environment, the trend of marketing focus from entertainment stars to sports has been very obvious, in 2021 we have witnessed a lot of new brand players focusing on the sports marketing market, 2022 as a sports year, before the Beijing Ice and Snow Event, after the Qatar World Cup, from a large extent has determined the marketing tone of the whole year of 2022, and even this performance will continue in the next few years.
Sportsmanship is the spirit of hard work, how remarkable the achievements are, how painful the process is, and the same is true of the research and development process of scientific and technological products. Competitors and strivers must have the optimism to face all difficulties with a smile. And glory is also a deep belief in the power of smiles, the future will be "smile curve", continue to raise the corners of the mouth, to the future out of a more solid step, but also with the short track speed skating team, with strength to win the respect of the world, and constantly rush to new heights.