In the face of a serious economic crisis, Barcelonans did not panic or declare bankruptcy, because they knew that the "Barcelona" brand was enough for them to be reborn. From the Spanish media RAC1 news, Barcelona has reached a new sponsorship agreement with the well-known music streaming platform Spotify, and the two sides will sign a 3-year contract with a total contract price of up to 280 million euros, about 20 yuan.
Previously, the two sides had reached an agreement for a 5-year, 340 million euro breast shirt sponsor for the men's first team, but because Spotify was also interested in winning the women's first team chest jersey sponsorship position and the naming rights of the Camp Nou stadium, the negotiation and talks between the two sides have been going on.
However, from the perspective of many sources, Barca is not willing to sell the naming rights for 20 years at once, and Spotify has no intention of sponsoring the advertising space in front of the men's first team, so the two sides have re-agreed on a new sponsorship plan, that is, 280 million euros for 3 years, including the advertising space in front of the men's and women's first teams, the training suit advertising space, and the naming rights of the Camp Nou stadium starting next season.
Previously, Laporte's Barcelona executives refused to sell the team's broadcast rights for a long time, which was also a major reason for Messi's eventual departure from the team, so this time Laporte could not face himself and sign the 20-year stadium transfer right with the other party.
The current situation of Barca and various sponsors is as follows, the main sponsor Rakuten Group's sponsorship contract with the club will expire this summer, Rakuten side sponsors the club 55 million euros per year, but due to Messi's departure, Rakuten is reluctant to renew the contract with the club, so Barca has to find a new sponsorship contract. In addition, there is Stanley's annual sponsorship of 3.5 million euros for women's football chest advertisements, and Beko's sponsorship of 10 million euros per year for clubs.
It is reported that the contract will be signed tomorrow, and if Barca can successfully win the three-year sponsorship contract of 280 million euros (about 93.33 million euros per year), it will surpass all existing sponsorship contracts, which will greatly change the financial status of Barcelona.
The two biggest problems Barcelona have faced this season are the team's salary structure and a serious debt crisis. In the previous summer and winter windows, Barcelona has used all kinds of vulgar and shameless means to minimize the total salary, greatly reducing the salary expenditure; on the other hand, if they can win this contract, it will leave a huge space for the next fiscal year and transfer window operations.