Text / Deng Xianhui
The rising soy sauce wine fever ushered in a rational turning point in the second half of 2021, and even so, the superimposed quality and brand of sauce wine can still maintain a strong growth potential in this test.
As a benchmark product with state-owned enterprise endorsement, quality support, market popularity and brand voice, Zhuangzang Sauce Wine has still created a new pattern of "selling more than 4 million bottles and gradually realizing a pan-national layout" in the extraordinary 2021.
2021 "Harvest"
The wine ended perfectly
In 2021, Zhuangzang Sauce Wine has cut through thorns and thorns all the way, interpreting the amazing strength of the sauce wine "Dark Horse" with the momentum of sparks.
According to the data officially disclosed by Zhuangzang Sauce Wine, in 2021, Zhuangzang Sauce Wine appeared in more than 10 forums, 15 wine industry exhibitions, and held nearly 50 medium-sized tasting sessions, with a cumulative sales of more than 4 million bottles.
Selling more than 4 million bottles, Zhuangzang sauce wine continues to "increase high" in the market. Since its listing in May 2020, Zhuangzang sauce wine has aroused the attention of consumer audiences in the field of old sauce wine, and has triggered a new round of brand popularity in the market, as of now, the market sales rate and praise rate of Zhuangzang sauce wine have reached 99%, and achieved gratifying results of sales of more than 4 million.
The medium-sized tasting will continue to deepen the cultivation of consumption. In 2021, the "medium-sized tasting meeting" of Zhuangzang sauce wine has been successfully landed in Shandong, Henan, Guangdong and other consumer markets. For Zhuangzang Sauce Wine, the "medium-sized tasting meeting" is not only a carrier for its practice of "service-oriented", but more importantly, it can continue to deepen the link with consumers and distributors with the help of this stage, and continue to play the brand voice.
Having won more than ten awards, the Zhuangzang sauce wine brand Potential energy has reached a new level. Zhuangzang sauce wine has won many awards in many authoritative competitions, and has won more than ten honors such as "2020 Explosive Single Product", "2021 China Good Sauce Wine", "2021 China Sauce Wine New Force Pioneer Brand", "2021 Distributor Recommended Sauce Wine Brand" and so on.
The high-end new products were unveiled in the finale, and a new round of cloth situation was forged ahead. At the 2021 Zhuangzang Sauce Wine Distributors Conference, Zhuangzang ·30 made a high-profile appearance, which means that the Zhuangzang brand has been upgraded. As a high-end sauce wine with great product power, Zhuangzang ·30 will become a "catfish" that stirs up the market pattern of high-end sauce wine, and shows the brand boldness of "Zhuangzang characteristics" on the sauce wine competition track.
Meet the artist Pan Changjiang
Zhuang Zang is scheduled for the 2022 wonderful drama
Recently, the Sugar and Wine Newsletter received official information from zhuangzang sauce wine: the well-known artist Pan Changjiang has served as the spokesperson of the Zhuangzang sauce wine brand. This means that the brand strategy of Zhuangzang sauce wine is comprehensively upgraded, and it will also promote the market layout of Zhuangzang sauce wine into a new stage.
Teacher Pan Changjiang, an art worker well known to the public, seems to be quite suitable for describing Pan Changjiang as "mature and steady". Since the first Spring Festival Gala in 1993, Mr. Pan Changjiang has been working in the film and television industry for nearly 30 years. In this process, he constantly polished his acting skills and presented the audience with the most extreme performance with a solid stage performance.
This time, why did Teacher Pan Changjiang choose Zhuangzang sauce wine? One of the main reasons is the brand potential of Zhuangzang.
Zhuangzang sauce wine, a "mature and stable" brand series in the sauce wine category, shows its unique brand character in the camp of the strong such as Lin Sauce Wine - to add its core competitiveness with more old wines. At the same time, Zhuangzang Sauce Wine has the endorsement of state-owned enterprises and 28 authoritative experts, and the quality is guaranteed.
Art needs time to polish, and good wine needs the precipitation of years.
As a dedicated artist, Teacher Pan Changjiang is both virtuous and artistic. In his artistic career, he has brought infinite joy to the audience with the help of many sketches, TV series and film works.
As the spokesperson of a good bottle of wine, Teacher Pan Changjiang is meticulously crafted. Under the consideration of many aspects, zhuangzang sauce wine was selected, so that more consumers can drink this bottle of good wine with both quality and price.
There seems to be a kind of innate fit between the mature and stable Zhuangzang sauce wine and the mature and stable Teacher Pan Changjiang, and under the strong combination of the two, it will also accelerate the branding process of Zhuangzang sauce wine.
Sugar and Wine Express learned that Zhuangzang Sauce Wine will hold a grand signing ceremony with Teacher Pan Changjiang in the next year. With the deep binding of the Zhuangzang sauce wine brand and the IP of Pan Changjiang, it will also quickly establish cognition among merchants and target consumer groups, and improve product and brand recognition.
With the subsequent launch of endorsement image advertisements in outdoor media such as airports and high-speed rail, it will also trigger a new round of brand heat, and quickly accumulate brand potential and complete the advancement in brand building, so as to achieve brand breaking in the stage of consumer awareness.
Embarking on a new journey in 2022, the market heat and brand potential of Zhuangzang Sauce Wine previously built will continue, especially with the help of Zhuangzang ·30, a high-end new product, and the endorsement of Pan Changjiang, Zhuangzang Sauce Wine will be scheduled for 2022.
Source | Sugar & Wine Newsletter (ID:tjkx99)