Per body: Spotify negotiated with Barca about the advertising of jerseys, which cost about 60 million euros per year

According to the "Daily Sports Newspaper", Spotify, a Swedish company engaged in music streaming business, has negotiated with Barca about jersey advertising, which costs about 60 million euros per year, and the two sides are expected to sign a contract next week.

Spotify and Barca in the jersey advertising cooperation agreement for four seasons, and may be extended, in the next four seasons, barca jersey chest advertising will be spotify, in addition to spotify logo will also be used by Barca on the back of the team's training clothes and other places.

At present, the sponsors of Barça's ball sleeve advertising have not yet been negotiated, and Polkadot, a company engaged in the cryptocurrency business, has the will to do so, and their bid is about 30 million euros per year, but Barça has doubts about the business prospects of Polkadot.

Spotify's CHIEF EXECUTIVE Daniel Ek personally led the talks with Barca, who has been in Barcelona for a few days. Daniel is a fan who has tried to buy Premier League side Arsenal. Barca and Spotify have also reached another agreement (details not disclosed) over the naming rights at camp Nou, and it is unclear whether this agreement will be announced next week alongside the agreement with the jersey advertisement.

（ gransabana）