According to Lighthouse Professional Edition, as of 21:09 on February 6, the total box office of the 2022 Spring Festival (1.31-2.6) (including the pre-sale of the day) officially exceeded 6 billion, exceeding the total box office of the 2019 Spring Festival file of 5.905 billion yuan, ranking second in the total box office of the Spring Festival file in Chinese film history.
In terms of market pattern, this year's Spring Festival file continued the "super head" formation of last year and 2016, and head masterpieces such as "Chosin Lake Watergate Bridge" accounted for more than 40% of the box office. The top three films at the box office in the schedule are: "Chosin Lake's Watergate Bridge" with 2.519 billion, "This Killer Is Not Calm" with 1.379 billion, and "Miracle Stupid Child" with 663 million.
Zhang Rongdi, an industry analyst at the Lighthouse Research Institute, analyzed that in terms of urban distribution, this year's Spring Festival stalls continued the trend of previous years, the proportion of box office in first-tier cities decreased slightly, and third-tier cities increased, but Beijing and Shanghai are still the largest box office warehouses for the Spring Festival. Due to the impact of the epidemic in many places, the box office output of Shenzhen, Hangzhou and Zhengzhou in previous years has been greatly affected, although it is still in the top 20 of the city box office but the ranking has declined, and Tianjin and Dongguan have fallen out of the top 20.
The comedy "This Killer Is Not Too Calm" counterattacked, and it is still just needed
This year's Spring Festival, a total of 8 new films were released, and the sequel of the Chinese film history box office champion "Changjin Lake" "The Water gate bridge of Changjin Lake" won the first place in the box office, accounting for more than 42% of the total box office of the new films in the Spring Festival, and it is also the 25th film in Chinese film history to break 2 billion.
At the same time, the second-place "This Killer Is Not Calm" also left third place with 1.379 billion. Zhang Rongdi analyzed, "This killer is not too calm" in the pre-screening heat in the middle, after the release of the stable word of mouth, dense laughter, borrowing comedy just needed the East Wind slightly reversed, the current counterattack to the second box office, it can be found that comedy in the Spring Festival file such a family happy festival is a type of just need.
"Miracle Stupid Kid" and "Sniper" have excellent reputations, with ticket ratings of 9.5 and 9.6. Zhang Rongdi said that the two films were well received in their respective core audiences, that is, young women and mature men in first-tier cities, and the box office trend was stable.
Guangdong's "Bear Haunting • Return to Earth" broke 500 million at the box office
It is worth mentioning that the animated films produced by Guangdong during the Spring Festival this year are remarkable, and the box office of "Bear Haunting and Return to Earth" exceeded 500 million. "Pleasant Goat and Gray Wolf" and "Little Tiger Dun Big Hero" are also produced in Guangdong.
Bear Haunting: Return to Earth is the 8th in the Bear Haunting IP animated film series. Since 2014, "Bear Haunting" has been on the Spring Festival Family Carnival Theater for the 8th year and has become China's first animation film BIG IP. At present, the total box office of the series of films has exceeded 3 billion yuan.
In 2014, "Bear Haunted Treasure Raiders" had a box office of 247 million and a Douban score of 6.5; in 2015, "Bear Haunted Snow Ridge Bear Wind" had a box office of 294 million and a Douban score of 7.3; in 2016, "Bear Haunted Bear Heart Returned" had a box office of 287 million and a Douban score of 6.2; in 2017, "Bear Haunting Fantasy Space" had a box office of 521 million and a Douban score of 6.4; in 2018, "Bear Haunting• Metamorphosis" had a box office of 605 million, douban score of 6.8; and "Bear Haunting · "Primitive Times" 718 million box office, Douban score 6.7. In 2021, "Bear Haunting Wild Continent" grossed 595 million at the box office and scored 6.3 points on Douban.
Zhang Rongdi analyzed that in the animation films of this year's Spring Festival, the new work of the "Bear Haunting" series "Bear Haunting • Return to the Earth" set a new high in the growth rate of the spring festival file of the series box office, breaking the box office for the first time for three consecutive days, and also refreshed the new high of parent-child children's animation, the IP was released through the Spring Festival file for many years, cultivated good user habits, and continued to innovate; and "Pleasant Sheep and Gray Wolf" is the first time to compete in the Spring Festival file.
In addition, "Little Tiger Dun Big Hero" is a "net red" from the short video platform, although it has had excellent performance before, but considering that the current opportunities for children to contact the short video platform are relatively small, mainly through TV stations and video platforms to watch animation, there is still a lack of awareness of "Little Tiger Dun".
The most expensive Spring Festival stall in history is about to be reduced in price
As of now, the average ticket price of this year's Spring Festival stall has reached 53.1 yuan, which is known as the most expensive Spring Festival stall in history. On the 6th, the movie "Sniper" announced that from February 7, the settlement price of all versions will be reduced to 35 yuan for category A and 30 yuan for category B (5 yuan each), which is also the first film in the 8 new films in this year's Spring Festival file to reduce the price limit.
"Sniper" and "Chosin Lake Watergate Bridge" theme and type similar, but for four consecutive days box office fell, some netizens said that "Sniper" on the wrong schedule, and "Chosin Lake Watergate Bridge" collided with the theme.
Zhang Rongdi analyzed that the user composition of "Sniper" is more partial to first-tier city users; while "Water gate Bridge of Chosin Lake" is more inclined to the water level of the large plate due to its volume and the influence of the previous game, and the audience is wide.
Written by: Nandu reporter Xu Xiaolei