The Winter Olympics are coming, and ice tourism is heating up sharply

21st Century Business Herald reporter Gao Jianghong Beijing report On February 4, the Beijing Winter Olympics will be officially opened, and under the double stimulation of the Winter Olympics and the Spring Festival holiday, ice and snow tourism has heated up sharply. 21st Century Business Herald learned from Ctrip that the search popularity with the keyword "Winter Olympics" increased by 200% on February 4, while the order for ski tickets in the three days before the Spring Festival increased by 33% compared with last year. According to data from the Qunar platform, Chinese New Year's Eve, the first day or two, the search popularity of "skiing" and "skating" keywords increased by more than 3 times compared with the two days before the Spring Festival, and the number of tickets for many popular ski skating rinks doubled.

Ski guide to planting grass

With the arrival of the Winter Olympics, a wave of skiing fever has been set off in the country. Social media such as circle of friends and little red books frequently appear such as "group skiing" and "snow punching", and ski-related industries are gradually heating up. In January this year, the number of notes on the Little Red Book containing the keyword "skiing" was published by 232% year-on-year from January 2021 and 827% year-on-year from January 2020. Ctrip also revealed that the number of notes on skiing in the Ctrip community this winter increased by 75% year-on-year compared with last year, and topics such as #SkiIng First Experience#, #Skiing Good Place#, #Skiing For the First Time in Life# were the most popular.

The high-quality ski content of Ctrip's community, Xiaohongshu, Mafengwo and other raider travel search platforms has also promoted the breaking of the circle of skiing and attracted a group of "snow circle girls" to punch in. It is reported that among the users who book ski tickets on Ctrip's platform, female users hold up half the sky, and the number of female users who signed up for skiing during the Spring Festival of the Year of the Tiger increased by 38% year-on-year.

Qunar data shows that this Spring Festival, Beijing has the most popular ice and snow fields. Huaibei, Nanshan, Jundushan, Shijinlong and Yuyang Ski Resorts have all squeezed into the popular TOP20 ski resorts; the number of tickets for the two days of the Spring Festival holiday has exceeded more than twice the number of tickets in the same period of the Spring Festival in 2019 before the epidemic. Beijing's natural ice rinks will close on February 5, and ice rinks such as Shichahai and the Summer Palace will also usher in a peak of play.

The Southern Ski Resort is very popular

The enthusiasm for ice and snow tourism is not limited to the north. Judging from the increase in the number of tickets for the Spring Festival snow field compared with the same period last year, the southern snow field occupies five seats. Ctrip's data also shows that this year's Spring Festival indoor ski resorts are hot, and the number of orders booked through Ctrip during the Spring Festival increases daily, and two of every ten ski users will go indoor skiing. Guangzhou Sunac Snow World, Chengdu Sunac Snow World, Wuxi Sunac Snow World, Window of the World - Alpine Ice and Snow World, Shaoxing Qiaobo Ski World and other Spring Festival popularity. Qunar pointed out that Shaoxing Qiaobo Ice and Snow World, Guangzhou Sunac Snow World and other snow parks in the city, the number of tickets during the Spring Festival 2-day holiday was more than 2 times that of the previous 2 days.

From the perspective of customer unit price, Yunnan Lijiang Yulong Snow Mountain Ski Resort, Jilin Changbaishan International Ski Resort, and Jilin Songhua Lake Ski Resort have become the most "gold-absorbing" ski resorts. Qunar platform data shows that in these snow resorts, most travelers choose to stay more than 2 nights, and the unit price is more than 2,000 yuan. In the hotels around Lijiang Yulong Snow Mountain, some room nights are priced at more than 4,000 yuan. Enjoying snow during the day, playing with snow, staying in hotels and soaking in hot springs at night, and enjoying a healthy and happy New Year are becoming the most suitable new trend of cultural tourism consumption during the Spring Festival holiday. Ctrip data shows that the number of ski hotel orders in the three days before the Spring Festival increased by 52% year-on-year, and the per capita expenditure of hotels increased by 13% compared with last year's Spring Festival.

With the popularization of ice and snow tourism, the number of users from Xiaobai to professional level has increased year by year. Taking 2021 as an example, the number of users who play in the snow field for 2 days or more throughout the year has increased by 180% compared with 2019. On the Ctrip platform, more than 70% of "skiers" will repurchase ski products for the second time, and the number of deep ski enthusiasts is increasing. During the Spring Festival of the Year of the Tiger, many ski tourists will choose to hire professional instructors, and the price is about one hundred yuan to 1,000 yuan per hour.

Ice and snow tourism boom has been set off everywhere, and the following are the ice and snow tourism data of various provinces and cities:

Shandong

In the first three days of the Spring Festival of the Year of the Tiger, the order volume of ski tickets in Shandong increased by 679% year-on-year, and the popularity of snow ski resorts such as Snow Wild Ski Resort, Jinshan Ski Resort, and Qinyuan Spring Ski (Grass) Field three days before the Spring Festival was booming.

chekiang

In the first three days of the Spring Festival of the Year of the Tiger, the popularity of major snow resorts in Zhejiang was booming, and three days before the Spring Festival, the popularity of snow resorts such as Yunshang Grassland Ski Resort, Shanggang Ski Resort, and Damingshan Wansongling Ski Resort was bursting with popularity.

Jiangsu

In the first three days of the Spring Festival of the Year of the Tiger, the popularity of major snow resorts in Jiangsu was booming, and three days before the Spring Festival, Wuxi Sunac Snow World, Xuzhou Dajingshan Ski Resort, Jiagu Mountain Ski Resort and other snow resorts were popular.

Sichuan

In the first three days of the Spring Festival in the Year of the Tiger, the order volume of ski tickets in Sichuan increased by nearly 30% year-on-year, and the popularity of snow parks such as Xiling Snow Mountain, Jiuhuang Mountain, Chengdu Sunac Snow World, and Taiziling Ski Resort in the three days before the Spring Festival was bursting.

Guangdong

In the first three days of the Spring Festival of the Year of the Tiger, Cantonese people also fell in love with skiing, and three days before the Spring Festival, Guangzhou Sunac Snow World, Window of the World - Alpine Ice and Snow World, the Beautiful Luhu Dry Snow Town and other ice and snow ski resorts were popular.

Chongqing

In the first three days of the Spring Festival of the Year of the Tiger, the order volume of ski tickets in Chongqing increased by 347% year-on-year, and the popularity of snow resorts such as Golden Buddha Mountain, Cold Water International Ski Resort, Chongqing Sunac Snow World, and Nantianhu International Ski Resort three days before the Spring Festival was bursting with popularity.

Hunan

In the first three days of the Spring Festival of the Year of the Tiger, the popularity of major snow resorts in Hunan is booming, and three days before the Spring Festival, the Xiangjiang Happy City - Happy Snow Domain, the Three Bears Ice and Snow Kingdom, Zhangjiajie Ice and Snow World and other ice and snow tours and ski resorts are popular.

Hubei

In the first three days of the Spring Festival of the Year of the Tiger, the order volume of ski tickets in Hubei achieved double-digit growth year-on-year, and the popularity of snow resorts such as Baili Desert Ski Resort, Shennongjia International Ski Resort, and Jiugong Mountain Ski Resort in the three days before the Spring Festival was bursting with popularity.

Yunnan

In the first three days of the Spring Festival of the Year of the Tiger, the order volume of ski tickets in Yunnan increased by nearly 20% year-on-year, and the popularity of ice and snow tourism scenic spots such as Kunming Sunac Snow World, Dahai Caoshan Ski Tourism Resort, and Palanquin Snow Mountain International Ski Resort in the first three days of the Spring Festival was bursting with popularity.

Guizhou

In the first three days of the Spring Festival of the Year of the Tiger, Guizhou people also fell in love with skiing, and three days before the Spring Festival, Liupanshui Meihuashan International Ski Resort, Guiyang Genting Ski Resort, Yushe Snow Mountain Ski Resort and other snow venues were popular.

Jilin

In the first three days of the Spring Festival of the Year of the Tiger, the order volume of Jilin ski tickets increased by nearly 40% year-on-year, and the popularity of Songhua Lake Ski Resort, Changchun Tiandingshan Ski Resort, Vanke Songhua Lake International Resort, and Wanfeng Tonghua Ski Resort in the three days before the Spring Festival was booming.

Liaoning

In the first three days of the Spring Festival of the Year of the Tiger, the order volume of ski tickets in Liaoning increased by 121% year-on-year, and the popularity of snow resorts such as Northeast Asia Ski Resort, Strange Slope International Ski Resort, Linhai Ski Resort, and Shenyang Qipan Mountain Ski Resort in the three days before the Spring Festival was booming.

Heilongjiang

In the first three days of the Spring Festival of the Year of the Tiger, the popularity of major snow resorts in Heilongjiang was booming, and three days before the Spring Festival, Harbin Sunac Snow World, Harbin Tianhengshan Ski Resort, Mingdu Ski Resort and other ski resorts were popular.

Hebei

In the first three days of the Spring Festival of the Year of the Tiger, the order volume of ski tickets in Hebei increased by 83% year-on-year, and the popularity of snow resorts such as Tiankuo Ski Resort, Wolf Tooth Mountain Ski Resort, and Baoding Botanical Garden Ski Resort was booming three days before the Spring Festival.

Beijing

In the first three days of the Spring Festival of the Year of the Tiger, the order volume of ski tickets in Beijing increased by nearly 40% year-on-year, and the popularity of snow resorts such as Huaibei International Ski Resort, Jundushan Ski Resort, Beijing Yuyang International Ski Resort, Nanshan Ski Resort, and Jingzhihu Ski Resort in the three days before the Spring Festival was booming.

Shaanxi

In the first three days of the Spring Festival of the Year of the Tiger, the order volume of ski tickets in Shaanxi increased by 85% year-on-year, and the popularity of snow resorts such as Bailuyuan Ski Resort, Zhaojin International Ski Resort and Cuihua Mountain Ski Resort in the three days before the Spring Festival was booming.

Gansu

In the first three days of the Spring Festival in the Year of the Tiger, the popularity of major snow resorts in Gansu was booming, and three days before the Spring Festival, ski resorts such as Ta'er Bay, Longshan International Ski Resort, and Xinglong Mountain Ski Resort were bursting with popularity.

Henan

In the first three days of the Spring Festival of the Year of the Tiger, the popularity of Henan's major snow resorts was booming, and three days before the Spring Festival, the pathfinder Zhongyue Songding Ski Resort, Dangyangyu Ski Resort, Funiu Mountain Ski Resort and other ski resorts were popular.

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