Go to the ice and snow resort to feel the scenery of "thousands of miles of ice, thousands of miles of snow drifting", go to the ski resort to experience the happiness of "snow tracks flying, my heart soaring", and feel the creativity of "ice clear jade, exquisite and clear" in the ice sculpture garden... This year's Spring Festival holiday, the strong winter Olympic atmosphere brought fire to ice and snow tourism everywhere.
Popularity is the bottom line, and quantitative change promotes qualitative change. Since Beijing's successful bid to host the Winter Olympics in 2015, 346 million people across the country have participated in ice and snow sports, achieving the goal of "driving 300 million people to participate in ice and snow sports" ahead of schedule. The history of world ice and snow sports will take the Beijing Winter Olympics as the dividing line, and the Beijing Winter Olympics will become a milestone in the development of ice and snow sports in the world.
From 2015 to 2020, the total scale of the mainland ice and snow industry will increase from 270 billion yuan to 600 billion yuan. Under the pull effect of the Beijing Winter Olympics, the overall scale of China's ice and snow industry will reach 1 trillion yuan by 2025.
Beyond the sense of accomplishment of self, enjoy the natural sense of happiness, full of sense of gain, ice and snow sports are popular with its unique charm. (Economic Daily reporter Liu Liang)