Do you think that because today is the New Year and Xiaobian is lying flat in distant Hainan, he will choose to mix this day with a happy new year picture?
That is completely inconsistent with the style of "don't eat melon and prefer to die". So today's New Year's Day continues to bring you such a melon about the New Year movie:
At the end of January, a post like this appeared on Douban and Weibo:
It seems that the film distributor and the theater have fallen out:
In the "Notice on Suspending Cooperation with Yongjia Guoda Cinema" issued by Zhejiang Bona Film and Television Production Co., Ltd., a screenshot of a WeChat chat with the two sides to communicate and schedule the film shows that the Yongjia Guoda Cinema's New Year's Day (premiere day) for "Watergate Bridge" is one, and the first two rows will keep up.
Subsequently, the Bona side communicated with the theater, which raised the proportion to 17%, but the Bona side still thought it was too low, so the above-mentioned suspension of cooperation occurred.
From the chat, it is not difficult to find that the distributor of the film expressed his inability to accept that the studio only gave the main theme of the film "Watergate Bridge" a 17.1% scheduling rate, and decided not to cooperate with the studio from February 1 to February 6, and was not sure whether it would issue a second round of keys to the studio.
Film distributors and theaters were originally mutually beneficial relations, distributors through the theater this terminal to recover the box office, the theater of course also expect the film to look good, can attract more audiences, but every year the Spring Festival file will almost have such a small friction, in the past few years also appeared a film distributor because not satisfied with some theater scheduling is not enough, publicly announced the key to stop more than 70 theaters, a total of 527 cinemas, the purpose is to urge the theater to increase the schedule. Generally speaking, the final development direction of this kind of conflict depends on which of the film and the theater is stronger, and the general stronger party will achieve the final victory, just as the so-called shop bully, the guest can also cheat the store...
The final result of this matter is: the theater apologizes, and the filmmaker understands.
On January 25, Zhejiang Wenzhou Yongjia Guoda Cinema released an apology convincing soft:
Later, on January 26, the filmmakers issued a notice deciding to resume cooperation with the theater and resume providing keys to the theater to ensure the smooth screening of the film.
As it is often said in war movies: the narrow road meets the brave to win. If the result of a complete breakup can only be a lose-lose situation, and in the end, who will be soft first depends on the strength.