This ad is based on a true story.
It is Kingston's 2015 heart image advertisement - "The Red Balloon of Memory", this advertisement interprets love and memory, in this cold winter, I hope to bring you a little warmth.
Little Jerry, 5 years old, his mom went to the hospital and never came back, he missed mom so much, dad said mom went to heaven, he didn't know where heaven was, so called the police officer and wanted to find his mom
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Answering the phone was a retired Officer Lee who had worked for 35 years and asked the boy what his mom looked like, and Jerry Jr. said that mom was beautiful and he missed her.
Officer Lee lied to Jerry, he just wanted to comfort the poor child, he asked little Jerry to tie what he wanted to tell his mother to the red balloon, and the mother could see it.
Jerry wrote his thoughts in a red balloon sent to his mother, but still did not get a reply from his mother, so he called Officer Lee again.
Officer Lee told him to keep going, and his mother would always receive it. At this time, the warmest scene appeared, Officer Li and his colleagues brought a convoy of red balloons!
Officer Lee told Jerry that his mother had received a letter from him and that her mother loved him very much and missed him very much. Officer Li found a sustenance for little Jerry's love, which will also be the driving force for little Jerry's future life.
It is also from this time that Jerry Jr. will receive letters and gifts from "Mother Paradise" every month.
Finally, Jerry regained the maternal love he longed for in this way, and Officer Lee also used this special way to rekindle little Jerry's ability and hope for love, so that Jerry's "pain" became "happy".
A lie can also be beautiful, at least it can rekindle a child's confidence in life. As the lyrics go, "Isn't it right to hold on to hope?" ”
We will all be forgotten Perhaps, each of us has a time to be forgotten. But forget, just to remember. The entire commercial doesn't show Kingston's products, just a light tape at the end. This feeling is not a shock, it is like a wave, gently blowing through our hearts, refreshing the heart. It also makes us realize that those loves are always there. Those memories are always there.
In this film, "memory" is the core of the entire film, hoping that through the delicate and profound narrative, people who have seen the film will resonate and feel that "memory" is an indelible precious value. Moreover, the real scene of the short film is not abroad, but the Taiwanese team has spent a lot of money on the Taiwan set shooting, whether it is a British subway scene or a Hong Kong street corner, all of which are carefully created by the Taiwanese team.
【Video |Please prepare tissues】
Well, I know you're going to ask me again what the background music is.
"To Be Forgotten" is a lyric tailored to the red balloons of memory.
The original article was published on the WeChat public platform: Advertising Jun
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