"A few years ago, the sales store of GAC Toyota called me and said that now that the sai na is no longer raising the price, are you still considering this car?"
When, for toyota cars not to increase prices, is already the biggest offer and attraction for this car? In the Chinese market, whether it is GAC Toyota or FAW Toyota, there are very domineering "overlord regulations". It is reported that GAC Toyota Saila sold 2791 units wholesale in December, while the actual retail sales sold were 932 units, which surprised senior personnel for the sales of this car.
Recently, GAC Toyota Syna sold 5,399 units in January, of which the 405,900 platinum version of the top model accounted for 40%, nearly half of the sales. You know, when Xena was just launched on the market, the average price of each model was 60,000 yuan. And there are many media people who have calculated a number, if you want to advance the car every year, then you must accept the sales strategy of 60,000-70,000 yuan, counting the sales in December + sales in January (5399 + 932), and according to the price increase of 60,000, then the 6331 passes are a price increase of 379 million yuan.
Many well-known automotive media are for Toyota Xena, pulling more mainstream MPV models on the market, including Odyssey, Kia Jawa, Trumpchi M8, Buick GL8, etc. for comparison, through more careful subdivision of the regional comparison, the winners of each item have seen the figure of Xena. Here Brother Cha also has to say that GAC Toyota Sai Na is indeed a flagship level MPV model, but the materials and sales strategy are really disgusting.
Such a "disgusting" sales strategy, a large part of the responsibility lies with the reflection of the Chinese car companies. Because as a seller, as a joint venture, we don't really have much say in terms of technology and model appearance, and more how to distribute the configuration and reduce costs after we introduce this car is what we need to do. Gac Toyota Syna now looks like a failure, and January sales delivered 5399 units, if it is not sold at a higher price, then it is undoubtedly a success in the Chinese resistance to the mark-up market.
Whether it is GAC Toyota or FAW Toyota, its hot models actually do not have much discount, the maximum discount of 20,000-30,000 in the past ten years, although Toyota has an irreplaceable position in Chinese cars, but this is not a green channel to do whatever it wants. Now Toyota Highlander is getting rid of the shackles of market sales that need to be increased, and it is hoped that the hot-selling Toyota cars should return to the normal market consumption level.