On January 31, Ze Media praised the "Liaoshi Spring Festival Gala": with feelings, grounded, often new, to achieve a double harvest of popularity and word of mouth.
The original text is as follows -
"2022 Liaoning Satellite TV Spring Festival Gala" has come to a brilliant end on the eve of Chinese New Year's Eve. While receiving warm praise from many viewers, it is also far ahead in the index of live broadcast ratings, Youku popularity, vibrato hot search and news heat, xinhua news agency, Guangming Daily, economic daily and other media reports liked, achieved a double harvest of popularity and word of mouth, and successfully launched the first shot of 2022.
According to The real-time data of Kuyun EYE, the real-time live broadcast ratings data of the 2022 "Liaoshi Spring Festival Gala" ranked first in the national provincial satellite TV in the same period, the peak of live broadcast attention was as high as 2.2%, and the market share was the highest by more than 14%, including 18 lists of Kuyun Nationwide, 34 Cities, 52 Cities, 55 Cities, 71 Cities, 29 Provinces, Northeast China, North China, East China, etc., ranking first in the popularity list of the cool cloud variety show on the day of broadcast.
The popularity of the 2022 "Liaoshi Spring Festival Gala" in Youku Station reached a maximum of 7319, ranking first in the spring festival gala heat list in Youku Station. Douyin, Today's Headlines, Sina News and other ports of a number of hot searches, of which #2022 Liaoning Spring Festival Gala ranked first in the Douyin hot list, the entertainment list first, the number of Douyin topic plays exceeded 3.02 billion times, and the number of Weibo topics read exceeded 1.5 billion. At the same time, it included the weChat index and Baidu index of the Spring Festival Gala of the satellite TV on the same day, and the good results of the first place in Baidu search volume and news information.
Keywords such as Changxin, Social Value, Feng Gong, Jia Bing, Song Xiaobao, Cultural Business Cards, Social Hotspots, and Cultural Connotations have become the most mentioned words in the evaluation of the 2022 "Liaoshi Spring Festival Gala" by netizens, reflecting the high-quality brand image of the Liaoshi Spring Festival Gala with feelings and grounding, and have been highly recognized by netizens.
The eight language programs of the party were born "Feng Gong eats sauerkraut", "Li Xueqin spicy Yoko dream linkage", "Pan Changjiang bungee", "Gong Hanlin sings again in the spring blossom 1456" and many other famous scenes, netizens praised: "The ratings broke 2 real cattle", "You can always believe in the Liaoning Spring Festival Gala", "Every year the Liaoning Spring Festival Gala starts to feel that the Spring Festival is really coming", "There is no one of the best Spring Festival Gala on local stations", and the well-choreographed and interpreted comedy program will raise the audience's aesthetic again.
The eye-catching data obtained by the 2022 "Liaoshi Spring Festival Gala" is inseparable from the deep cultivation and exploration of the production team. Giving full play to the existing advantages and promoting the continuous progress of the works in art and ideology is also the unremitting pursuit of the production team of "Liaoshi Spring Festival Gala" over the years. The eight language works of this year's evening party not only have dense laughter, but also have the three distinctive characteristics of warming the hearts of the people, being close to social hotspots, and highlighting the style of Liaoning.
Moving people with emotion gives people warmth and strength
The 2022 "Liaoshi Spring Festival Gala" language program has a strong lineup and continuous jokes, which are very pyrotechnic and humane in the theme and story theme, reflecting the unique bold personality and comedy genes of the northeast people, so that the audience can taste the precious truth of the world in addition to the repeated bombardment of dense jokes.
Guo Donglin's sketch "Brother-in-law Is Difficult" co-performed by Guo Donglin and Classmate Zhang, through a series of funny plots of "fighting wits and courage", involves a warm story of volunteers fighting in heavy snow and front-line staff giving love.
Li Xueqin, who came out of the stand-up comedy stage, acted with her friends Yoko Spicy and Song Xiaofeng as a partner in the skit "Come, Old Sister", and staged a girlfriend love and killing for the audience. The domineering spirit of "my sisters only I can squeeze, others can't bully", let every woman who has a good girlfriend in real life show a smile, showing the personality characteristics of Liaoning women who are straightforward and righteous, and the will quality of stubbornness and refusal to accept defeat on the outside is flashing with a moving light.
The Happy Rice Rice Family and Wen Song brought the sketch "Happy Rice Grains - I Know the Woman's Heart", which interprets a warm family story about family style and tutoring. The eldest brother-in-law's Mu Ne reaction to the exaggerated caution of the second brother-in-law, coupled with Wen Song, who incarnated as a family relationship therapist Kevin, reveals the importance of mutual trust and mutual support between family members through a seemingly absurd plot, bringing inspiration to many viewers.
Close to the hot spot, keep a close eye on the pulse of the times
The 2022 "Liaoshi Spring Festival Gala" closely follows the theme of the times, and includes hot topics and focal phenomena such as pension, anti-fraud, and intergenerational communication, showing the new changes and new styles of Liaoning, and transmitting the spiritual strength brought by positive energy and mainstream values.
Veteran comedians Pan Changjiang, Gong Hanlin and Period form the "Leisure Pension Group", showing the charm of the older generation of artists with their own unique skills. In addition to the hilarity, the work also deeply explores the social pension problem that has attracted much attention.
The new combination of Xu Juncong and Zhang Hao explains the social focus of how to counter fraud through the sketch "Wang Fraud Meets Wang Deception". The detailed design of the two people holding a straw to eat a bowl of egg soup and the golden sentence of dismantling each other's rings have made netizens follow suit. The baggage of the sketches exploded one after another, in line with the state's vigorous anti-fraud propaganda, edutainment, so that the works have distinct characteristics of the times.
Jia Bing's works have always been moving with emotion. Last year he launched his sketch "Hey! "Daddy" has touched countless audiences, and this year's "Imaginary Dance" reveals the intergenerational communication problems that exist widely in contemporary society through the whole process of father and son from misunderstanding to contradiction to reconciliation, and through the carefully designed plot and dual stage display, the comedy choreography is pulled to a new height.
Cultural business card Show colorful new Liaoning
The 2022 "Liaoshi Spring Festival Gala" language program not only outputs laughter and emotion, but also gives full play to its window effect, so that the audience can feel a colorful new Liaoning, and realize the effect of literary and artistic works carrying the road and spring wind and rain.
In the cross-talk drama "Colorful Liaoning", Feng Gong tried the popular live streaming with goods, and the whole process of laughter was continuous, golden sentences were frequent, and even staged the drama of raw sauerkraut and purple-skinned garlic. The whole program shows the famous products of Liaoning to the audience in a funny way, vividly depicts the positive and upward attitude of Liaoning people, and shows the determination and courage of Liaoning people to revitalize the economy of their hometown.
Song Xiaobao, Yang Shulin and others performed the skit "Love You In the Heart", although on the surface is an emotional story about men and women who love each other and reunite to try to confess after missing out, but what is more conspicuous is the funny interaction between Song Xiaobao as a neighbor and the intelligent robot. In the context of the love story, the scientific and technological elements such as artificial intelligence and big data are cleverly introduced, vividly showing the happy life of the new Liaoning and the new farmers.
Equally impressive are cross-talk actors Guo Yang and Guo Liang's emotional summary and review of Liaoning's long history and cultural heritage in their cross-talks: Liaoning is the starting place of the War of Resistance Against Japanese Aggression, the turning point of the War of Liberation, the material of the new Chinese national anthem, the place of the War to Resist US Aggression and Aid Korea, the foundation of the Republic's industry, and the birthplace of Lei Feng's spirit. This thick history and spiritual inheritance has triggered the emotional resonance of countless Liaoning people", "I speak for my hometown, I am proud of Liaoning".
Compared with other satellite TV Spring Festival Gala, when the majority of viewers mention the "Liaoshi Spring Festival Gala", the first thing that comes to mind must be its distinctive language programs. While exporting laughter and emotions to the national audience for many years, "Liaoshi Spring Festival Gala" has always diversified its interpretation of the happiness of the people with its strong resource strength, original ability and innovative boldness, and has become a well-known brand loved and expected by the audience.
Source: Liaoning Radio and Television Station