After fourteen years of waiting, the Olympic Games returned to Beijing. In the eyes of all, the Beijing Winter Olympics are about to kick off, and the world's most outstanding ice and snow athletes will gather in China. Recently, Baidu released the "Baidu Hot Search Beijing Winter Olympics Big Data" (hereinafter referred to as "big data") to gain insight into the curiosity and expectations of the people of the whole country in this ice and snow feast.
Big data shows that the Beijing Winter Olympics have become the hottest Winter Olympics in history, and have surpassed all the Summer Olympic Games after the 2008 Beijing Olympic Games; southerners have paid more attention to the Winter Olympics than the North, and women's attention to the Winter Olympics is higher than that of men; curling has surpassed skiing, skating, and climbing the top of the project heat list; the Chinese team members of the Winter Olympics have searched for the top ten, and Gu Ailing ranked first; the Beijing Winter Olympics have stimulated the enthusiasm of the Chinese people for ice and snow, and the popularity of ice and snow sports has surged during the Spring Festival.
The hottest Winter Olympic Games in history: the heat set a new high for the Winter Olympic Games, and the Olympic Games after 2008
Baidu hot search big data shows that the search popularity of the Beijing Winter Olympics far exceeds the same period of the previous two sessions, 1372% and 558% higher than the Sochi Winter Olympics and the Pyeongchang Winter Olympics respectively, and also exceeds the previous summer Olympic Games after the 2008 Beijing Olympic Games, and is 68% hotter than the postponed Tokyo Olympic Games in 2021.
The return of the Olympic Games to Beijing naturally hit a new high in public interest. Previously, due to factors such as the scale of events and the popularity of the project, the public attention of the Winter Olympic Games was often weaker than that of the Summer Olympic Games. With the approaching of the Beijing Winter Olympics and the successful development of "driving 300 million people to participate in ice and snow sports", the public's interest in ice and snow events has increased significantly.
Among the top ten topics of the Beijing Winter Olympics that netizens are most concerned about, the timing of the Beijing Winter Olympics, the gold points won by the Chinese team, the list of Chinese delegations, the schedule and other event elements have also become the focus of everyone's hot discussion. At the same time, considering the uncertainty of the epidemic during the Winter Olympics, netizens are also paying attention to the epidemic prevention and control policies during the Winter Olympics.
At the Winter Olympics, the competition is of course the highlight. Baidu's hot search big data found that curling's attention in China is rapidly increasing, surpassing classic projects such as skiing and skating, and ranking first in the search popularity of Winter Olympic events. It was followed by the Chinese team's traditional ice and snow superiority events, short track speed skating and figure skating, ranking second and third.
In addition, a series of skiing projects such as ice hockey, ski jumping, snowboarding, and alpine skiing have also ignited the enthusiasm of the Chinese people for ice and snow sports through their unique competitive charm.
Interestingly, southerners are more enthusiastic than northerners in terms of the focus of the Winter Olympics and various ice and snow events. Baidu's hot search big data shows that in the recent search for content related to the Winter Olympics, the search of southern netizens accounted for a larger proportion.
Users in coastal provinces such as Guangdong, Jiangsu and Zhejiang showed a strong interest in the Winter Olympics, including specific events such as curling, short track speed skating, and figure skating. Southerners' yearning for ice and snow seems to be stronger than that of northerners.
In addition to regional characteristics, the gender distribution of Winter Olympic fans is also different from what people expect. Baidu hot search big data found that in the recent search distribution of the Winter Olympic Games and major projects, the proportion of female netizens is significantly higher. This breaks the stereotype that men pay more attention to sports events, and in the face of the strength and femininity of the various events of the Winter Olympics, female netizens have shown higher attention and interest in learning. From the perspective of age, the post-80s are the main force of skiing and skating, but interestingly, the post-00s show more interest than the post-90s.
Athletes who have repeatedly gone out of the circle with their eye-catching performance and cute appearance are also irreplaceable landscapes of previous Winter Olympic Games. Among them, "genius double board girl" and freestyle skier Gu Ailing came out on top with her outstanding competition performance, was deeply loved by the Chinese people, and ranked first in the hot list of Chinese athletes. Secondly, Zhu Yi, Wu Dajing and others who are well known in China have also entered the hot list and will bring professional performance in this competition. It is worth mentioning that four of the top five athletes with high popularity are female athletes, which can be described as stronger than the eyebrows.
The Winter Olympics have stimulated the enthusiasm of the Chinese people for ice and snow, and the popularity of ice and snow sports has risen significantly
As the largest ice and snow event held in China, the Beijing Winter Olympics have successfully stimulated the enthusiasm of the Chinese people for the Winter Olympics and related ice and snow sports. The data shows that in the past 30 days, the number of Baidu Encyclopedia Winter Olympic-related terms has increased by 276%, and the number of Baidu Know Winter Olympic-related questions has increased by 162%. Through the Baidu platform to retrieve ice and snow sports related knowledge, many netizens can quickly "recharge" during the Winter Olympics, understand the event, in order to better watch the game.
Specifically, in the top ten lists of issues related to the Winter Olympics and ice and snow projects, half of the questions involved the rules and historical evolution of ice and snow sports, and the other half focused on the equipment and venue recommendations for ice and snow sports such as skiing, skating, curling, and ice hockey.
This means that more and more Chinese people are going from a shallow taste to "watching the hilarity" and gradually going deeper into the level of "learning while watching", which means that more and more people are beginning to wade into ice and snow sports, and on this year's social media, sharing photos of their experience of ice and snow sports has been included in the travel task list of many young people.
Especially this year, the Winter Olympics coincided with the Spring Festival of the Year of the Tiger, two major events were celebrated together, so that many families chose to integrate ice and snow sports into the Spring Festival travel plan. Among them, the relatively mature and popular skiing project has become a popular choice for this year's Spring Festival. Compared with the search data of the same period in the past five years, the popularity of skiing and skating has been prominently improved.
Driven by the boom of the Winter Olympics, some cities famous for ice and snow sports have naturally become popular destinations for travel and travel, among which Beijing and Zhangjiakou, as the main venues, have steadily topped the list of popular searches, in addition, Harbin, Changchun, Shenyang, Jilin and other northeastern cities have also become the "ice and snow cities" that tourists around the country yearn for. Correspondingly, Beijing Nanshan Ski Resort, Zhangjiakou Wanlong Ski Resort, Harbin Yabuli Ski Resort and other nationally renowned first-line ski resorts are the most popular this year. It is foreseeable that during the Spring Festival holiday, the crowded scene will be staged in these ski resorts.
The Winter Olympic flame has been lit in the soil of China. More Stories of the Winter Olympics hidden in the search behavior of the whole people will be continuously told by Baidu Hot Search.