1905 Film Network Special Article Spring Festival Box Office Pre-sale War, hot in progress. At present, the total box office of the 2022 Spring Festival pre-sale has exceeded the 400 million mark. Among them, the pre-sale box office of the seed player "Chosin Lake Water Gate Bridge" has reached 171 million, and the pre-sale box office of "Miracle Stupid Child" has exceeded 60 million. People's enthusiasm for the Spring Festival film can be seen. Watching movies in the Spring Festival stalls has become a New Year custom.
Under the fast-paced lifestyle and ubiquitous pressure of life, watching movies has indeed become one of the best ways for people to relax and experience different lives. This also confirms that "movies have made people's lives at least three times longer", which is not a lie.
From "The Wandering Earth" to "The Devil Boy of Nezha" to "Changjin Lake", behind the continuous high box office of domestic films, the continuous improvement of the standard of China's film industry has been witnessed. The advent of the era of content is king, and it is also the product of the overall aesthetic level of domestic audiences, and watching movies has gradually become an indispensable part of people's daily lives.
Under the normalization of epidemic prevention and control, the movie-watching behavior of domestic audiences has become more and more rational, and word-of-mouth has become an important reference standard for movie-watching choices. People are increasingly fond of watching movies in key slots where good movies are gathered. According to topological data, the proportion of box office output in the key periods of the mainland film market, represented by the Spring Festival file, has risen from 17.8% in 2017 to 35.4% in 2021.
The origin of the spring festival file of the cinema movie
The Spring Festival stall was born out of the New Year stall, from scratch, from weak to strong. It has witnessed many highlight moments in the development of the Chinese film market and has become the golden period of the most local characteristics.
In the 1990s, compared with the Spring Festival stalls, the concept of New Year films and New Year files was more widely known.
In 1995, "Red Fan District" starring Jackie Chan, although it was introduced to the mainland in the name of a New Year film, was also the earliest film with the nature of the Spring Festival file. The film was released on January 31 of that year (the first day of the Lunar New Year) Chinese mainland. In the end, the film earned 95 million yuan at the box office, winning the 1995 Chinese film mainland box office champion.
The success of "Red Fan District" has gradually made the concept of Chinese New Year films gradually accepted by the mainland market. Mainland filmmakers have also begun to want to create Chinese New Year films with a stronger local flavor. On December 24, 1997, the comedy film "Party A and Party B" was released, and the promotional slogan was "the first Chinese New Year feature film in mainland China".
At that time, the Spring Festival stall gave the most impression, or the "closing week" of the New Year stall. Many foreign blockbusters will also be released during the Spring Festival.
In 2010, the science fiction epic blockbuster "Avatar" became the first IMAX specification 3D movie introduced in China. With the blessing of the film and domestic films such as "Big Soldiers and Little Generals" starring Jackie Chan, the single-day box office trend of the domestic film market during the Spring Festival in 2010 exceeded market expectations.
So far, the concept and commercial value of the Spring Festival stalls have gradually been recognized by the market.
In 2013, Zhou Xingchi took his new work "Journey to the West and Descending Demons" to meet with the national audience on the first day of the Chinese New Year, and with a box office of 120 million, it became the first Chinese film in the history of Chinese film to break 100 million yuan in a single day box office. This is also a milestone event for the Spring Festival stall to mature.
According to statistics, from 2011 to 2021 (except for 2020), the Box Office of the Spring Festival has broken through a new high for 9 consecutive years, and has risen from the initial 336 million yuan to 7.842 billion yuan. Among the top 10 box office in Chinese film history, the number of Spring Festival films represented by "Hello, Li Huanying" and "The Wandering Earth" is as high as 6.
After twelve years of growth, the Spring Festival stall has become the top golden file in China. The success of "Red Sea Action" and "The Wandering Earth" has made the market see the strong inclusiveness of the Spring Festival stalls. It has also become a blessed place for various types of domestic films to challenge the new box office highs.
The repeated record highs in the Spring Festival box office have laid the foundation for the mainland film market to create a new record in global film history at the single-month box office. In 2019 and 2021, the box office of the Chinese mainland film market in February reached 11.163 billion and 12.269 billion respectively, continuously improving the global single-month box office record.
Rao Shuguang, president of the China Film Critics Association, said that "Spring Festival films as a folk culture have been involved in the spiritual life of the public." When traditional folklore such as pasting Spring Festival, cutting window flowers, watching the Spring Festival Gala, and paying homage to the Spring Festival gives the beauty of the Spring Festival tradition, the rise of new folk customs such as watching movies, sports and fitness, mobile phone red envelopes, holiday tourism, etc., injects a sense of the times, fashion and vitality into the New Year, showing the pursuit of a better life and high-quality life and even "upgrading" of the Chinese people.
The rise of online movie Spring Festival stalls
Under the situation of normalization of epidemic prevention and control, how to meet the multicultural needs of audiences and contribute to China's film industry has become a thinking question in front of major long video platforms. In this context, the Spring Festival of online movies has begun to mature.
On February 5 last year, under the guidance of the Department of Online Audiovisual Program Management of the State Administration of Radio, Film and Television, the 2021 Online Film Spring Festival program, sponsored by the Online Film Working Committee of the China Filmmakers Association and co-organized by Tencent Video and others, was officially opened, and a list of up to 43 films was announced.
This is also the first time that the concept of online movie Spring Festival has been officially proposed.
This luxury film list includes the online movies of "The Legend of Debao of Shaolin Temple" and "Fortune Diary" released on a pay-per-view mode and launched on multiple platforms at the same time, as well as "Bomb Disposal Expert 2" and "Emergency Rescue", which have just been launched.
According to statistics, Tencent Video's 2021 online movie Spring Festival box office TOP5, with a total box office of 22.227 million, ranked first among major long video platforms. Among them, the war film "Counterattack" starring Zhao Wenzhuo ranked first in the single box office of the platform Spring Festival with a score of 8.322 million in 3 days. Wu Qihua and others starred in "The Nine Dragon Coffin of Lop Nur", with a box office of 6.655 million points, followed by it.
Since that year, Tencent Video will focus on scheduling a number of network and cinema film works, and launch the "cloud launch" New Year Cinema. 2021's "The Legend of Shaolin Temple's Debao" and "Fortune Diary" are also premiered in the theater, aiming to create a hilarious Spring Festival New Year movie viewing experience across time and space, allowing users to watch movies anytime and anywhere, so as to achieve the purpose of "even if they stay at home, laughter can not be absent".
Due to the impact of the epidemic in 2020, the online operation of the offline entertainment market has gradually become normalized. The online entertainment product launched in this market context, Tencent Video's "cloud debut", came into being. The platform aims to break through the time and space limitations of online and offline, create a new online channel for entertainment content, and leverage the advantages of Tencent's video platform to connect a wider range of active user groups and leverage more potential development opportunities for content.
These films have become an important granary for the audience's spiritual and cultural feast during the Spring Festival. Under the normalization of the epidemic, online movies and cinema movie Spring Festival files complement each other. For audiences with different viewing needs and preferences, it provides more movie viewing options.
The initial results achieved in the Spring Festival of online movies in 2021 also make the market optimistic about the development of this period. Many people in the industry believe that with the maturity of works and markets, online movies such as "May 1st", "National Day" and "Summer" will also become a reality in the future.
In the future, practitioners may be able to make more "appropriate" online movies according to the attributes of a specific schedule.
How much do you know about the 2022 online Spring Festival file list?
According to statistics, as of 13:00 on January 29, the pre-sale box office of "The Water Gate Bridge of Chosin Lake" exceeded the 171 million mark. How the 2022 online movie Spring Festival file list is, everyone is also looking forward to it.
From before Chinese New Year's Eve this year to the seventh day of the Chinese New Year, Tencent Video prepared a large number of wonderful contents, including nine Chinese and foreign films, including "The Nine Yang Divine Gong of the Dragon Slayer in the Heavens" and "007: No Time to Die", etc., to meet the audience. The types of works cover action, comedy, suspense and other market popular creative elements, and word of mouth and feelings coexist, in order to meet the viewing needs of different groups of people to the greatest extent.
As a representative of modern Chinese martial arts novels, many of Mr. Jin Yong's works have become classics on the screen. In 1993, directed by Wang Jing, "The Demon Sect Leader of the Dragon Slayer in the Heavens" created countless classic characters. Zhang Wuji, played by Jet Li, Zhao Min played by Zhang Min, and Xiao Zhao, played by Qiu Shuzhen, have become classic movie characters that cannot be erased in people's minds.
After 29 years, two series sequels directed by Wang Jing will meet the audience during the Spring Festival of Tencent Video Movies. Among them, "Nine Yang Divine Gong of the Dragon Slayer in the Heavens" will premiere on the whole network on January 31 (Chinese New Year's Eve). On February 3 (the third day of the Lunar New Year), "The Sacred Fire of the Dragon Slayer" once again led the audience into the long-disappeared martial arts world of the domestic film market.
As a happy day for family reunions, the Spring Festival is naturally indispensable to comedy movies that match the atmosphere of the schedule. At present, the theatrical comedy "Li Mao for Prince" that is being screened will seamlessly dock with the online market in the zero window period.
The new film released on the same day on February 1 (the first day of the Chinese New Year) also includes the action film "Polar Pursuit" broadcast by Tencent Video. The film is directed by Han Guanhua, director of the Chengjia class, and starring Li Zhiting and Qu Jingjing. The cast of the theater team and the experienced head action film production team make the audience have more expectations for the film.
At present, the domestic suspense film "Manslaughter 2", which is still in the air and has a cumulative box office of more than 1 billion yuan, will land on the Spring Festival file of Tencent Video's online movie on February 2 (the second day of the Chinese New Year). The social hot topics involved in the content of the story may once again set off a wave of discussion.
As the first choice for parent-child movies in the Spring Festival file, animated movies have naturally become an indispensable option for the schedule of films. "Lion Boy", which features left-behind children and is set against the background of traditional Chinese lion dance culture, has become the most concerned domestic animation film in the 2021 Lunar New Year file. Douban's score of 8.3 proves that the quality of the film's content is excellent. The film will also be broadcast online on February 4 (the fourth day of the Chinese New Year) to welcome Tencent Video.
The imported film "007: No Time to Die", which was released Chinese mainland 2021, was the last time Daniel Craig starred in a Bond film. The hero's twilight years, fighting for his beloved again, have caused countless fans to lament the ruthlessness of the years. Released on the same day on February 5 (the fifth day of the Chinese New Year), there is also the comedy film "The God of Wealth 3", and the myth of sudden wealth that many viewers dream of will come true in the film.
This carefully prepared film Spring Festival package can be described as full of sincerity.
In addition to providing high-quality content for the audience, Tencent Video launched the Spring Festival film list to respond to the relevant calls of the state and assume more social responsibilities. In January 2022, the National Development and Reform Commission issued the "Notice on Doing a Good Job in Promoting Consumption in the Near Future", which pointed out that it is necessary to vigorously improve the supply of cultural tourism and leisure services, increase the supply of cultural and sports programs such as online television, online movies, and live events during the Spring Festival, and encourage online video platforms to screen low-cost movies for a limited time.
In response to the call of the National Development and Reform Commission, and in order to maximize the enrichment of users' holiday lives, Tencent Video will also carry out time-limited free activities for member content during the Spring Festival, from the first day of the first month to the fifteenth day of the first month, 30 paid blockbusters will be unlocked to play for free, providing entertainment content choices for the people of the whole country.
Time flies and the years pass.
From 2010 to 2022, it is not only a reincarnation of the Year of the Tiger, but also a prelude to the opening of a new chapter in the Spring Festival of Chinese films, while the development of China's film industry is a trend of dragons and tigers, Tencent Video is also continuing to accompany users through high-quality content.
Nowadays, the epidemic is repeated from time to time, and various localities advocate the local New Year and reduce gathering activities, Tencent Video Movie Spring Festival will also use a richer, better quality and more convenient online view to influence the call of the state, with a lively and happy Spring Festival film to bring you the Tiger Year movie viewing experience, and everyone will welcome the new opening of the Tiger Leap and share the hot screening time.
Whether it is the Spring Festival file of cinema movies or the Spring Festival of online movies, high-quality content is always a scarce product in the entertainment market. As more and more blockbusters join, the online movie Spring Festival will also usher in spring.