A feast of light and shadow for film fans: more than 320 films were shown in 29 theaters, and 30 plays were screened on four channels
"The Shanghai Film and Television Festival is an important cultural brand in Shanghai, and if it is done, it will be a victory." Fu Wenxia, director of the Shanghai International Film and Television Festival Center, said that after the film festival announced the postponement, many fans left a message saying that the postponement did not matter, as long as it could be finally held, which gave the organizing committee great confidence and encouragement.
According to the organizing committee, the 23rd Shanghai International Film Festival held from July 25 to August 2 and the 26th Shanghai TV Festival held from August 3 to August 7 have many changes compared with previous years. What has attracted much public attention is that this year's film festival Golden Jubilee Award and Asian Newcomer Award do not award awards, do not hold the Golden Jubilee Festival and Red Carpet and the Awards Ceremony and Red Carpet, and only announce the "official selection films"; the TV Festival Magnolia Award is selected as usual, but the "Magnolia Bloom" award ceremony cancels the red carpet.
The festival is online and offline
The covid-19 pandemic has struck the world, and after the Berlin Film Festival was held in February this year, the global film festival may be cancelled or postponed.
Fu Wenxia introduced that during the epidemic period, the Shanghai International Film Festival has been actively preparing, the film rehearsal work continues, and after the National Film Administration notifies the confirmation of the attendance rate, the specific scheduling of the film begins, and the preparation time is quite short. In order to ensure the announcement of the film list and the participating theaters on the evening of July 18, online ticket sales were launched at 8 o'clock yesterday, and two offices and ticketing platforms worked overtime for many consecutive days.
The upcoming Shanghai International Film and Television Festival is the first major film and television international cultural event held in China since the outbreak of the epidemic. As the only international A-category film festival in China, after the film and television festival announced its "restart", it quickly caused great repercussions in the film and television industry at home and abroad.
Strengthen epidemic prevention and control, and force the film and television festival to innovate and transform in the form of holding. This year, the film and television festival was adjusted to both online and offline, and set up a content link to encourage industrial development confidence and promote the resumption of work and production of the film and television industry. For example, on July 25, the film festival will be launched with a brief opening ceremony and an opening forum attended by the leading figures of the national film and television industry, and on August 3, the TV festival will also open with the opening forum "Building a New Era of Comprehensive Prosperity".
The open-air exhibition benefits more audiences
The screening of this year's film festival is divided into three parts: cinema screening, open-air screening and online screening. There are more than 320 films screened in theaters, including 232 world premieres, international premieres, Asian premieres and Chinese premieres, divided into 36 large and small units, which are displayed in 29 designated theaters in the city; open-air screenings are planned to be carried out in commercial circles, civic squares, communities, etc. in some parts of the city; and the preparations for online screenings are also in progress.
This year, the Shanghai International Film Festival has strengthened the open-air screening section to benefit more audiences in combination with the night economy. Over the years, the Shanghai International Film Festival and the Shanghai TV Festival have always adhered to the principle of benefiting the people, and this time, the open-air screenings are all watched by free reservation.
Yu Xiufen, director of the Shanghai Municipal Radio and Television Bureau, introduced that in addition to the careful selection of 30 works on the four channels of Shanghai Television Station, there are about 30 plays that will be screened offline in business circles and communities.
Known as the "Chinese TV Weather Vane", the Magnolia Award selection is conducted in a combination of online and offline, during which a meeting of Chinese judges and a Magnolia TV Forum will be held. The international film and television market registration is warm, and film and television companies at home and abroad will display a large number of latest works and projects; during the epidemic period, online dramas will heat up again, and the Internet film and television summit held online will invite industry professionals, release professional data, and carry out discussions on various topics.
"It's different on the big screen"
At 8:00 a.m. yesterday, the 23rd Shanghai International Film Festival opened tickets, and due to the needs of epidemic prevention and control, the theater seats were only open for 30%. In order to this long-lost "restart", fans have made a "ticket rush" strategy early.
"Annual leave and salary are ready!" Miss Rui, who works in a foreign company in Shanghai, is a loyal fan of the Shanghai Film Festival, and has grabbed the popular "Midnight Song" and "Sweet Life". Although some of the festival's hits have online sources, she insists that "it feels different to watch on the big screen."
Guan Yang, who works in the field, grabbed 41 film tickets last year, and this year, he produced a schedule ahead of schedules, from the first "Beast of Tranquility" on July 25 to the last "Cold Sacrifice" on August 2, a total of 18 films. "Most of them were grabbed, mainly with friends." Guan Yang laughed and said that in addition to entering the theater to watch movies, it is more important to get together with friends who are also fans, "Every year, we are not separated from the Shanghai International Film Festival. (Reporters Zhong Han and Zhang Yi)