Welcome to forward to the circle of friends
Classical beauty "the man behind it"
Not long ago, the stunning costumes of the actresses in "National Treasure" went viral online.
Wang Zhenyi, played by Zhang Zifeng, is young and beautiful without losing her dignity and elegance.
The fabric of the dress is made of three-verse floral, combining traditional aqua green and fragrant arabesque, making her temperament transcendent.
Yang Zi's shape can be said to be her most beautiful costume.
The texture of the clothes is very good, the turtle back Rose powder, the Tang Dynasty pattern of the group sheep pattern, and the apricot blossom spring rain Garcinia, set her off very atmospheric.
Zhang Junning's outfit completely restores the shape on the mural, and his every move is very charming.
The cloth on the clothes is made of four flower flowers, and the skeleton is made of clouds and plant patterns, which is wonderful.
Netizens exclaimed after reading it, "Super good-looking, the first time I felt the beauty of ancient Chinese clothes, I can really understand the mood of the ancient ladies grabbing the fabric." ”
The aesthetics of the ancients are definitely called "fashionable" today.
The reason why the makeup of these actresses can be restored one-to-one according to the ancient appearance and amaze the world, the fabric used in them - Su Luo plays a great role.
Talking about the Suluo fabric of the costumes worn by Zhang Zifeng, Yang Zi and Zhang Junning, it is almost impossible to avoid a traditional Chinese craftsman named Zhu Liqun.
Zhu Liqun is a non-hereditary inheritor of Wu Luo's weaving skills. He entered the Wuxian Silk Weaving Factory in Suzhou at the age of 19, went to the sea at the age of 39 to start a business, and after 40 years of painstaking management, he had the current Su Luo.
He studied and restored precious silk weaving varieties such as Su Luo, Hua Luo, Chun Luo, Three Jing Huang Luo, Four Jing Huang Luo, Wu Jing Huang Luo, and Makeup Hua Luo, and tried to make Hua Luo weaving to the extreme.
Many ancient weaving techniques have been lost for a long time, and he relied on decades of precipitation, feeling the stones to cross the river, and recovered little by little.
One day in 2014, Zhu Liqun received an invitation from the Academy of Social Sciences to study and copy an ancient costume called "Pressing Gold Yunxia Zhai Pattern Xia Shuai".
This "Xia Shuai" is a cultural relic unearthed from the tomb of the wife and concubine of King MingNingjing, and its beautiful color, exquisite fabric, and exquisite weaving skills have broken through people's cognition.
Such a gorgeous and dazzling "Aya Silk Satin" is really too rare.
After receiving the task, Zhu Liqun studied and restored it little by little according to the measurement data under the microscope.
For a full 3 years, he thought about this matter day and night.
After 3 years, he finally copied a piece of "Pressing Golden Cloud Xia".
What is heartening is that he not only made this Xia Shuai, but also restored this unprecedented weaving technique, which is an important milestone in the history of Chinese weaving technology.
There are many more events like this, and it can be said that what passes through his loom is not only silk thread, but also time.
He immersed himself in weaving for most of his life, devoted his life to inheriting and promoting the Chinese sareonic weaving skills, and the most feared thing was the decline of ancient Chinese sarong.
Unlike other silks, Luo's meridians are intertwined to form natural yarn holes, the texture is very light, and it is a high-end luxury in ancient times, which cannot be used by non-princes and nobles.
Unfortunately, there are very few inheritors of such cultural treasures.
Zhu Liqun once said that there are less than 5 real hualuo in the country.
In order to let more modern people see the beauty of ancient Su Luo, in order to make Hua Luo enter thousands of households, he has a long way to go as an inheritor.
He moved the loom to Douyin and increased the number of fans by 100,000
Dickens said something that would never go out of style:
"This is the best of times and the worst of times."
Especially for non-hereditary heirs, this sentence is even more to the point:
They have poured most of their lives into the intangible cultural heritage, but they have not seen the direction for a long time.
Once, more than 80% of Zhu Liqun's factories relied on exports, and when the epidemic came, this road was cut off.
The factory, which was originally 150 people, had to be reduced to fifty or sixty people. How to survive has become a big problem.
If there are no orders in the factory, then don't say "pass on the art", "shouyi" can not keep.
But is the intangible cultural heritage destined to be "out of touch" with the times?
Heaven always cares for those who are prepared, and Zhu Liqun ushered in a new turning point after cutting off the sales channel of overseas exports.
He noticed that a Hanfu fever had been set off in China.
This means that young people are not uninterested in ancient costume culture, but lack of corresponding guidance and science popularization.
Therefore, he opened an account @ Zu bobo's Su Luo on Douyin, and after sending a few videos, he was out of control and quickly accumulated 100,000 fans.
His sales focus began to shift to China, and his revenue stabilized.
"In a market as big as China, if one of the 100 people can fall in love with our fabrics through the screen, it is also more than 10 million potential customers, and they are worried about feeding our small factories?" More importantly, good craftsmanship is not worried that no one appreciates it, and no one spreads it. ”
Any craft needs to be appreciated by more people in order to open up the market.
Although Zhu Liqun is a non-hereditary inheritor, inheritance is very important, but it does not mean that he can stand still and not pioneer and innovate.
How to make Suro products that conform to modern aesthetics has always been the direction of his efforts.
For example, the Suro headband that shows a sense of high-end wear.
For example, create a series of "Real Flowers that Everyone Can Afford".
For example, reproducing traditional patterns, innovating new patterns, making new colors of dyeing, and perfectly combining traditional culture and modern aesthetics...
In the past, intangible cultural heritage craftsmen rarely "showed their faces", but honed their craft "away" from the crowds, and their works were known only to a few people.
Nowadays, in order to keep pace with the times, Zhu Liqun has walked into the live broadcast room to show the charm of Hualuo in an all-round way.
Netizens watched the shuttle go through and turned into a glittering fabric, and left messages:
"Can Uncle Juber worship the teacher?" "I want to learn too."
It turns out that young people are not reluctant to join the textile industry, but they lack an opportunity.
And this opportunity is hidden in Zhu Liqun's vibrato.
"What kind of blue are you talking about?"
Many people like Zhu Liqun's popular science, and when there is nothing to do, they will click on it, as if discovering a new continent.
After his popular science, people discovered the beauty of Suro, as if opening the door to a new world.
Do you think blue can only be called blue? Too unimaginative.
It can also be called shiqing, tibetan blue, cyanosis, moon white, etc., and the "temperament" has its own advantages.
Do you think yellow can only be called yellow? The ancients were far more than monotonous!
It can also be honey, steamed chestnut, white tea, tulip, color, etc., each with its own "noble".
Of course, the beauty of Suro is not only beautiful in color, but also beautiful in artistic conception.
For example, Li Shangyin's "When the cherry blossoms are blooming for a long time, the willow green and peach red are unknown":
Another example is Lin Kui's "Thin Shadow Horizontal Oblique Water Is Shallow, Dark Fragrance Floating Moon Dusk":
After Zhu Liqun's popularization of science, we finally understand what kind of aesthetic mood it is.
On his vibrato, netizens not only increase their knowledge, but also have a sense of national pride.
Many people say that Japanese fabrics are very good, but few people know that the silk flowers sold in Japan are also imported from China.
Zhu Liqun said proudly: "The year 2000 was our highlight moment, and the flowers we made were exported to Japan, South Korea and Europe. Among them, the weaving products account for more than 60% of the Japanese market. ”
Once, when they were on a business trip, the most exclusive silk flower shop in Kyoto, Japan, bought back a roll of their own exported flower luo at a high price of 3600 yuan, just to verify the recognition of Chinese skills overseas, and to inform the Chinese people that domestic products also have fine products, and there is no need to be arrogant.
Of course, he did not only sell good products to foreigners, but this step of Suro's internationalization must be taken, and closing Suro would only lead to an increasingly narrow road.
As long as there is sales, we in China's Suluo can survive and carry forward.
Not only Zhu Liqun is proud, netizens are also proud of the inheritance and promotion of ancient Chinese skills.
On Douyin, whenever Zhu Liqun shows a new skill or a new fabric, netizens who their hearts will worry about him:
"Did you declare it?" Patented? Don't be stolen by Koreans! ”
It's funny.
Netizens' care for Hua Luo's fist was Zhu Liqun's unexpected surprise.
He replied with a smile, please rest assured, we have applied for intangible cultural heritage and will not be stolen from the next door!
In Zhu Liqun's Douyin shop, there are many types of Su Luo, many of which are styles that young people like, and it can be seen that he has spent a lot of thought on "how to meet the aesthetics of young people".
Young people like Suro and love to buy Suro.
In less than half a year, Zhu Liqun's Douyin shop "Su Luo's Little Shop" sold 600 pieces.
I recognize such a sentence: marketization, so that people are really willing to pay for it, is the best protection for a product.
For Zhu Liqun, this is also the direction of his efforts, only to let more people like Su Luo, buy Su Luo, after the full test of the market, Su Luo will carry forward step by step.
For "intangible cultural heritage products", purchase is the best protection.
Learn to better embrace this era
Zhu Liqun once sighed: "The popularity of short videos is a product of the times, we used to be salesmen one by one to run the store factory, now online can be sold, and from the perspective of vibrato, the traffic is still very large." ”
In the past, he may only be able to comfort himself with "the aroma of wine is not afraid of the depth of the alley".
Now, he can attract more potential consumers in his interactions with young people, thus opening up new sales channels.
On TikTok, someone asked him "Can boys wear Suro?" "Why are you all dressed in pieces?" "Are Xiangyun Yarn and Hualuo one thing?"
Behind the small questions, it is the enthusiasm of netizens for Su Luo.
For intangible cultural heritage craftsmen, it is important to hone their skills, but how to keep pace with the times is also very important.
It is because of douyin e-commerce that Su Luo's "intangible cultural heritage products" can also stand on the stage again and rejuvenate.
On Douyin, there are many people like Zhu Liqun who rely on Douyin e-commerce to start a business.
Qiu Yue, a post-90s girl in Sichuan, was originally a migrant worker in the factory assembly line, with a basic salary of only 750 yuan and had to work 11 or 12 hours a day.
Later, her parents had an accident, she could not take care of her wandering outside, and in 2012, she returned home to start a business, do e-commerce, and produce her own supply.
Later, because the factory closed down, several years of efforts were in vain, she found another way out: open a Douyin account @ Chuan Xiang Qiuyue, do Douyin e-commerce.
She not only achieved tens of millions of sales every year, but also helped some villagers find employment at their doorstep.
"Because I came from the countryside, I also hope to bring more help to the countryside."
Yang Mengmeng, a post-80s boy in Shangqiu, Henan, lost his sight in a car accident in 2018 and owes an astronomical amount. It is good that his wife does not abandon him and accompanies him through a long road.
In March 2019, he picked up the guitar and learned to play and sing with the encouragement of his wife.
In 2020, he opened the road to carrying goods in Douyin e-commerce, earned his first money after going blind, and found the value of life.
His phrase "I feel like I'm useful" has encouraged countless people.
There is also Ma Lanhua, who was originally a financial white-collar worker, and inadvertently recorded the video of her child on Douyin suddenly became popular, reaching 1 million fans in one month, which made her feel extremely happy.
"I've never been liked by more than 1 million people, I'm going to try it."
She quit her high-paying job at the age of 30 and started a business through Douyin e-commerce, selling 450,000 books in half a year, with remarkable results.
Many fans have said in private messages that because of her recommendation, her children have fallen in love with reading.
This made Ma Lanhua more firm in her belief in making books with goods.
In Douyin e-commerce, many people have their own different life experiences, but they have never given up lightly.
In the dark, their roads gradually intersect on the same line, and they find their own meaning and value in Douyin e-commerce.
They not only opened the door to their own new world, but also opened a window for others, so why not a win-win situation?
Just like them in the video:
There are many people like in the video, they are all the companions that Douyin e-commerce is looking for.
"Looking for Peers" is the growth base camp of Douyin e-commerce creators, committed to excavating high-quality talents and merchants, and helping them achieve longer-term development on the platform through special support plans such as "Mountain Goods on the Headlines", "Seeing Craftsmanship Plan" and "National Good Book Plan".
Through Douyin e-commerce, I believe that there will be more peers who shine in the field they are good at.
While discovering the new value of life, they have a longer-term development and a little bit affect you and me in front of the screen.
Read more articles