A few days ago, Brand Finance, a well-known global brand value research institute, released the list of "Top 500 Global Brand Value in 2022", and ICBC topped the list of the world's most valuable bank brands for six consecutive years with a brand value of US$75.1 billion, and at the same time, won the most valuable brand in China for six consecutive years.
In 2021, ICBC will conscientiously implement the decision-making and deployment of the Party Central Committee, adhere to the general tone of the work of seeking progress in stability, base itself on the new development stage, implement the new development concept, coordinate the prevention and control of the epidemic, financial security and business development, comprehensively promote high-quality party building, comprehensively serve the new development pattern, fully implement the new development plan, comprehensively strengthen risk control and control, comprehensively deepen reform and innovation, comprehensively strengthen team building, and strive to promote its own high-quality development on the basis of helping high-quality economic development. Handed over a colorful ICBC answer sheet. At the same time, after continuous efforts and steady development, ICBC's brand equity has been accumulated and its brand value has continued to increase, from a well-known "bank around you, a trustworthy bank" in China to a modern financial enterprise with global influence. Compared with the brand value on the 2021 list, ICBC's brand value on the 2022 list increased by 3.2%.
In recent years, ICBC has actively explored the methods and paths of key strategies for brand services, continuously promoted the new model of brand building of "strategic leadership, brand incubation, and business empowerment", given full play to the role of brand-driven business development and market awareness, and promoted the construction of strategic brand architecture in depth. In 2021, ICBC released the "ICBC Xingnongtong" brand to fully support rural revitalization and multi-dimensional services "three rural areas". Launched a global financial services brand, "ICBC Global Tour", to help open up to the outside world at a high level. Build a service brand that serves the national regional coordinated development strategy - "ICBC Xingyu" to help the coordinated development of the region and build a better party together. Build the Group's public welfare brand, "ICBC Guangming Xing", and continue to enhance the ability and level of financial service public welfare undertakings to benefit the people. Create an "exclusive" service brand for the elderly - "ICBC Love To Accompany", "Suitable for the Elderly" financial services and upgrade again. Making full use of the advantages of financial technology, the industry took the lead in launching the "Cloud Industrial Bank" service brand, and continued to increase the intelligent and efficient online and offline integrated service supply. Focusing on building more than 30 key sub-brands such as Mobile Banking 7.0, ICBC Puhui Bank, ICBC Station, ICBC e-Wallet, Global Matching Club, and ICBC Kechuang, the service quality, business reach and market competition level have been further enhanced, forming a vivid and active brand situation and development ecology.
As of the end of 2021, ICBC has been ranked first in the list of the UK's "Banker" Global 1000 banks, the US "Forbes" Global Enterprise 2000 and the US "Fortune 500" commercial banks for nine consecutive years, showing its strong comprehensive strength and market influence.
Brand Finance is an internationally recognized brand value evaluation standard - ISO10668 and brand evaluation standard - ISO20671 certified full license company, which initiates an annual survey of the world's well-known brands and ranks brands by different countries (regions) and industries, and 2022 is the 16th year that the list has been released.