[Lieyun Network Beijing] reported on January 29
Recently, cross-border sports brand Junyi completed a round of financing of 100 million yuan, which was led by THE CICC Cultural Consumption Fund under CICC Capital and followed by Blue Lake Capital.
Xu Muxuan, founder of Junyi, said: "The current year is an opportunity for Chinese manufacturing to build a global brand, and it is also a big test year. Behind a successful brand there must be a long-term and firm belief: how to resist short-term temptations, how to continue to make the right choices is the problem we think about most often. Junyi has invested a lot of resources in 2018 to build a digital system to empower the supply chain, we have helped a large number of suppliers grow from small workshops to companies with annual revenue of millions and tens of millions, and these partners have also worked with us to provide consumers with high-quality and cost-effective products. This financing marks a new starting point for Junyi, and we will continue to invest in informatization, product research and development and brand building, and continue to bring better and better sports products to consumers. ”
Junyi Company owns sportswear brands such as "BALEAF", which is a representative enterprise in the field of cross-border sports in China, and is deeply loved by consumers in North America, Europe and other markets.
Junyi company was founded in 2014, focusing on sportswear and peripherals, there are currently five categories of yoga, running, outdoor, cycling, and swimming, relying on brand stations and mainstream e-commerce platforms such as Amazon to sell to North America, Europe, Japan and South Korea. Junyi is in the leading position in the industry in terms of supply chain, user scale and brand awareness, and has maintained rapid growth for many years, and is one of the most representative enterprises in the field of cross-border e-commerce.
Junyi company currently has a team of more than 150 people, mainly post-90s Internet practitioners, the core team comes from China's well-known Internet companies, listed companies and traditional clothing industry giants, and has rich experience in big data, e-commerce, supply chain, product development, brand upgrading and other fields. The company attaches great importance to talent training and corporate culture, and has established a Junyi Research Center to build a complete talent training system.
In the future, Junyi will continue to focus on the big sports industry, increase brand omni-channel construction, and continuously expand market scale and brand awareness. Build an internal big data middle platform and gradually complete digital transformation. In the future, we hope to help Chinese corporate brands go global through the standardization of the cross-border e-commerce industry.