The Internet was dominated by a little pink fox.
Whether it is on Weibo, in memes, or in the passionate discussion of female colleagues, everyone must have seen her figure.
That's right, she is Ling Na Belle, who has been praised by fans as Chuansha Daji, National Female Goose, And Little Baby who grabs money!
As Disney's new female star, she has an explosive popularity and charm as soon as she debuts. A big tail is big and fluffy, cute and lively when performing, and looks soft and beepy. Coupled with her love of adventure, she will fall deeply if she is not careful.
Ling Na Belle's launch quickly stole the limelight of Universal Studios Beijing. The Internet celebrities who should have occupied all the major social platforms were now suppressed by "Chuansha Daji".
Within a week, the cumulative total amount of topic information related to Lingna Belle reached 63905, while Wei Zhentian only reached 2580. Can't help but start to wonder, how can a furry pink fox win the steel giant Wei Zhentian?
Data source: Qingbo public opinion Data collection time: 2021-10-6~2021-10-12
<h1 class="pgc-h-arrow-right" data-track="18" > debut is the peak? </h1>
Online, countless people rushed to be a mother to Lingna Belle, screaming that the baby was so cute.
Offline, owning a pink fox doll has become the envy of the whole Internet.
Lingna Belle, a new friend of Disney's "Duffy family", is an adventurous little fox. It was officially unveiled at Shanghai Disneyland on September 29.
"Duffy Family" image source network
At a special welcome ceremony in front of the Storyteller Sculpture at Shanghai Disneyland, Mickey and his friends, as well as Duffy, Shirley Mae, Geraldoni, Star Dew, Keqi'an, and Oremila, joined in welcoming the new friends to celebrate the arrival of Lingna Belle.
This clever little fox, who is good at discovering the joy of life, immediately captured the hearts of the visitors present, and her iconic color immediately set off a Lingna Belle theme color trend among Disney fans.
To celebrate the arrival of Lingna Belle, the Tribal Abundance Hall has become a shopping and dining venue with her theme!
Graph source network
<h1 class="pgc-h-arrow-right" data-track="88" > Wei Zhentian "battle" Lingna Belle</h1>
Many people use Lingna Belle as Disney's killer to benchmark Universal Studios.
Universal Studios Beijing has officially opened for more than half a month, and Wei Zhentian is still the traffic star of the park. Since the opening of the park, Wei Zhentian has attracted countless tourists to queue up for interactive photos.
As of October 7, on the Douyin platform, the topic video of "Wei Zhentian" has been played 2.06 billion times, and the highest number of likes of the video has exceeded 2 million.
The e-commerce platform also appears about the rental and sale of Wei Zhentian performance costumes, which are priced at 1,000 to 3,000 yuan.
On the other hand, Lina Belle is not to be outdone, and her peripheral products attract tourists to queue up. Three days before the launch of the role, the purchase of Lina Belle peripheral products in the park needed to queue for 3 to 5 hours, the holiday was not over, and the products were out of stock.
Purchasing markups are even more crazy. The original price of the products was between 99 and 369 yuan, and the price increase of individual purchases was even as high as 300 yuan.
Although Universal Studios has also launched a limited edition toy for Wei Zhentian, Wei Zhentian is not very popular. Compared with Linna Belle, which sells thousands of monthly sales, the monthly sales of e-commerce stores around Wei Zhentian are only about 100.
<h1 class="pgc-h-arrow-right" data-track="89" > two rivals, IP is the key</h1>
Universal Pictures seems to be "a big family", holding classic I Minions, Jurassic Park, Harry Potter, Transformers and Kung Fu Panda and other classic IPs to continuously "open up the territory" for it.
However, compared with the "film and television giant" Disney, it is still somewhat dwarfed.
With Winnie the Pooh, Mickey Mouse, Disney Princess series, Toy Story and other IP as the core, it has acquired Pixar Animation Studios, Marvel, Lucasfilm and 21st Century Fox, making Disney truly the "top spot" in the IP industry.
In addition to the quantity, the commercial value of IP itself is also a visual embodiment of its market competitiveness.
Winnie the Pooh, Mickey Mouse, Star Wars, Disney Princess series and Marvel Cinematic Universe, which belong to Disney, ranked third, fourth, fifth, sixth and eighth among the world's most profitable IPs, respectively, of which the total revenue of Winnie The Pooh IP is about 80.3 billion US dollars.
In contrast, Universal Studios has only two IPs on the list, Mario and Harry Potter, ranking ninth and tenth on the list.
At present, universal studio owners play Harry Potter, Transformers, Jurassic Park and other film and television IP, the creation era is dating back to the last century. The most popular IP, Harry Potter, was serialized from 1997 to 2007, and the last film series was released in 2011.
The "intimidating" Wei Zhentian is the "Transformers" series, which was born in 1984.
From the perspective of the number of resources, commercial value and iteration speed, Disney's IP has left Universal Pictures in more than one position.
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