Sohu Entertainment special article (Lin Zhenxin/Wen) is gone.
On January 28, Huang Xiaoming and Angelababy officially announced their divorce, and both sides politely said: "Grateful for all the past, the future is still family." "In the past few years, the news of the marriage change that has been spreading from the outside world has finally changed from a question mark to a full stop.
Celebrity divorce often involves the capital "marriage" behind it. However, according to Tianyan's investigation, from the perspective of the two-person related enterprises, Huang Xiaoming and Angelababy have no direct business association.
Therefore, the more important significance of this marriage for the two is not at the capital level, but the influence of commercial value and acting stardom.
Newcomers + Nationality
Huang Xiaoming X Angelababy used to be a "win-win"
Huang Xiaoming and Angelababy's marriage has lasted for nearly 7 years, although there has been little interaction in recent years, and it is often questioned that there is a rift in the relationship, but the "wedding of the century" between the two is still a "grand event" in the entertainment industry.
Hundreds of stars, more than 2,000 guests, an hour-and-a-half-long red carpet catwalk, the luxury of the ah wedding that year can be compared to the international film festival, the star-studded scene and countless news screens, all of which were recorded in the entertainment industry memorabilia of 2015.
That wedding was only about a year after Huang Xiaoming officially disclosed his relationship with Angelababy.
In February 2014, Huang Xiaoming delivered a luxury car to Angelababy for his 26th birthday, and the two held hands to officially open their relationship.
At that time, Angelababy had not yet been able to come up with a film and television work with personal representative significance. Although she was jointly selected as the new "Four Little Flowers" together with Yang Mi, Liu Shishi and Ni Ni, she has just moved from Hong Kong to the mainland to develop, and her public popularity is still not as good as the three who have already made representative works.
Huang Xiaoming, who debuted earlier, has already held important awards such as the Golden Rooster Award, Huading Award, and hundred flowers award, and the film and television films are continuous, cooperating with Zhou Xun, Zhang Ziyi, Fan Bingbing and other first-line actresses, and can rank 4th in the Forbes China Celebrity List.
After the love affair came out, the two gained a wave of passers-by's good feelings. According to the Sina Micro Index and Baidu Media Index, among the celebrities who announced their love or weddings at the same time, such as Li Chenfan Bingbing, Huang Xiaoming Angelababy, Lin Xinru Huo Jianhua, Liu Shishi Wu Qilong, Chen Yanxi Chen Xiao, etc., Huang Xiaoming and his wife received the highest attention from the media and netizens.
Looking at this relationship now, it has a certain blessing effect on Huang Xiaoming and Angelababy at that time.
For Angelababy, who started her career, her relationship with Huang Xiaoming allowed her to quickly gain recognition and topics, and she also received real help from her career. It is reported that Huang Xiaoming once revealed in an interview that he recommended Angelababy to star in "A Matter of Wind and Snow", and pushed off his other plays willing to play for her.
And 38-year-old Huang Xiaoming, with awards and works in hand, the audience is stable, and there is no negative impact of love on popularity. "If you are younger, artists will be closer to the young women's market, and public romances or marriage news will definitely make fans sad." Artist publicity small Q analyzed.
The marriage with Angelababy brought Huang Xiaoming a new personality - a good husband and a spoiled wife demon. "Entering different stages, the new personality will bring new commercial value to the artist. For example, marriage has increased the endorsement of commercial images for higher age groups and families. ”
Celebrity couples with high national popularity have successfully opened up more business scenarios such as the home appliance industry, the real estate industry and even the banking industry that require family recognition and trust. On the occasion of the new marriage, the two became the spokesperson of a home appliance brand, followed by a life service App, after the century wedding, according to the brand side, "Huang Xiaoming said that the two-year contract endorsement fee of a yogurt brand has been in the level of tens of millions of yuan", and the number of angelababy personal endorsements has increased by more than 20.
Endorsements are in hand, and the assets of the husband and wife are growing at a rate of more than 100 million yuan per year. According to the data released by the Forbes Celebrity List, Angelababy first ranked 88th in 2011, jumped to 12th in 2015, and directly rose to 8th in 2018, even surpassing Huang Xiaoming, who has been on the list for more than a decade. Forbes generally counts the income of stars in performances and commercial activities, excluding investment income.
Freedom to take on the role, freedom to cooperate
Will divorce bring opportunities again?
If marriage is a step into the mature age market, will divorce bring new opportunities for the two in their careers?
Huang Xiaoming's screen route in the years after marriage is more mature: in 2017, the costume power plot drama "The Wind Rises in the Langya List" starring partners Liu Haoran and Tong Liya received a high score of 8.5 on Douban; in 2018, "No Questions Asked" was released, and in the same year, the urban emotional drama "Many Years You Are Late" cooperated with Yin Tao and Qin Hailu was also broadcast on the star, Huang Xiaoming played a retired soldier who did not forget the original intention of the military; in 2019, the disaster drama film "Heroes of Fire" starred in 1.7 billion box office. And with the role of fire captain Jiang Liwei, he won the best actor at the 33rd Chinese Film Golden Rooster Awards.
But the married attribute also has certain restrictions on him. In 2020, the Republic of China drama "Sideburns Are Not Begonia Red" starring Huang Xiaoming and Yin Zheng was broadcast, and because the series was adapted from the novel of the same name, netizens had a lot of discussion about the two male protagonists. Although the Douban score reached 8.0, many people felt that they got Huang Xiaoming's "oil control acting skills", but many people expressed their incomprehension about his delay in the drama, complaining about the "going to the sea" of the middle-aged married actor.
Perhaps it is precisely because the spoiled wife is deeply rooted, the audience has a "stereotype" of the actor. If you can use your acting skills to break through this "stereotype", of course, it is best, but if the strength is not enough, there are many examples of casting controversies lasting from the announcement to the end.
Angelababy also worked hard to develop an acting career after marriage, but the effect was not as good as most people thought. Cooperating with Liang Chaowei, Jin Chengwu and Eason Chan's "Ferryman", partnerIng Chen Kun, Huang Bo and Shu Qi's "Finding the Dragon Trick of The Ghost Blowing Lantern", they are all first-class resources and first-class cooperative actors. The costume drama "Lonely Fang Doesn't Appreciate Itself" caused a blockbuster controversy, a female lead drama "My True Friend" Douban 4.3, until "Skyscraper" was broadcast, the audience had a certain recognition of her acting skills.
"Acting? I think it's average. The advantage lies in popularity, and audiences in first- and second-tier cities may mock their acting skills, but she has audience affinity among fourth- and fifth-tier audiences, and "Skyscraper" is the best moment of her acting skills. A platform literary planner told Sohu Entertainment that due to the impact of the acting controversy in previous years, Angelababy's audience market is more sinking than the other 85 flowers.
Since 2020, Angelababy has returned to the drama market, taking over many web dramas such as "Dust Edge", "What Love Should Be", "Twilight Heart Covenant", "Shadow Trail" and so on, and also participated in "The Wind Rises longxi" starring Chen Kun and Bai Yu.
Many people feel that Angelababy has suffered a serious resource downgrade. From working with Wong Kar-wai and Liang Chaowei in films, partnering Deng Lun and Zhu Yilong, to cooperating with newcomer actors now, the production team and starring actors have a certain gap.
But in fact, this also just shows that Angelababy's drama path has been "expanded" to a certain extent: you can play a sister-brother relationship with a young actor who is more than ten years apart, you can not be limited to age and personality, to pick up suspense short dramas, or you can not take care of the position, to find a role in the big IP adaptation.
Having "freedom to divorce" will also help her to promote her next episodes to some extent. "No one can say who plays with whom will definitely go out of the circle, but actors without spouses don't have so many concerns, and it will be more convenient to do some CP topics with the series." Xiao A, who is in charge of drama publicity, told Sohu Entertainment.
For Angelababy, divorce is also equivalent to the freedom to take over the drama and the freedom to cooperate. In this era of national sugar, if she can form a pair of hot CPs with Lai Guanlin, Wang Anyu or Ren Jialun when the next work is broadcast, she may soon usher in another opportunity in her career.
Of course, this is only a small aspect. When the celebrity couple is made public, their reputations and careers will be closely linked. And Huang Xiaoming and Angelababy's marriage in the past 7 years has come to an end, and the thinking brought to the entertainment industry is that the binding can get the effect of 1+1>2, and what can be obtained by unbinding? Is it freedom to take over, freedom to cooperate, or freedom to work?