It's almost the New Year, Facebook agent YinoLink Has compiled questions and answers related to the recent top 10 Facebook ads for everyone.
Don't leave this year's problems until next year, solve all your doubts before the New Year, and easily usher in the Year of the Tiger! If you have other questions, please feel free to leave a comment, and we will answer them for you as soon as possible
Q1: Business Manager BM binds a new Facebook personal account, and the number will be restricted.
A: In the case of determining that there is no problem with existing assets, it may be because Facebook personal accounts are considered high risk.
Before binding, it is necessary to check the past and existing bound assets of Facebook personal accounts, such as having a non-compliant Facebook advertising account under its name, and being blocked from a Facebook page, which may be judged to be high risk.
Q2: What should I do if the facebook page admin number is blocked? The Page has no other admins
A: Under the premise that there are no violations or restrictions on Business Manager, Facebook Pages, and BM admins. If the Facebook Page is tied to BM, the administrator with the normal number in the BM can add a new administrator to the Facebook Page in the BM.
Facebook agent YinoLink suggests adding at least 2-3 admins to the Facebook page to avoid the situation where Facebook personal accounts are blocked without an administrator.
Q3: What is the ID of a Facebook Page post and how do I find it?
A: The ID of a Facebook Page post is mainly used in two situations:
One is to directly select the posts of an existing Facebook Page when running a Facebook ad, and paste the post ID to quickly select an existing post.
The second is to find Facebook CC customer service to consult the relevant situation of Facebook posts or query the status of posts, the ID of the post is required.
There are two main ways to query the IDs of Facebook Pages posts:
Path one
Click "Edit" at the Facebook ads level, select "Use existing posts" in the ad settings, select the Facebook Page posts you want to view, click "Share" - "Get comments on Facebook posts".
After entering the Facebook Page posts page, you can look at the address bar above, and a string of numbers after "posts/" is the post ID.
Path two
In the All Tools menu bar on the left, find "Page Posts" to view the published posts, and check the corresponding Facebook Page posts to view the post ID.
Q4: When creating a Facebook ad, the website link prompts "The URL you entered *** can not jump directly to the website, please enter a valid URL and try again" What should I do? (The website can be opened normally)
A: Facebook advertisers can go to Facebook Debug to share the debugger. Enter the URL to let the technician deal with the problem on the site based on the warning content.
Q5: If you use multiple identical video in a Facebook ad account, will it affect the effectiveness of the amount of image run, does Facebook have the indicator of image repetition rate?
A: There is no indicator of material repetition rate.
There won't be much competition between assets within a Facebook ad account, but be careful not to overlap the audiences set up when running the same thread.
In addition, the same Facebook creative runs for a long time and is prone to some fatigue effects, and it is necessary to update the material regularly.
Q6: Why does it say "I don't have permission to edit this ad, please try to create a new ad" at the Facebook ad level?
A: First of all, you need to check whether the personal account of the operation has the corresponding permissions of the Facebook ads account and the Facebook page, and secondly, you need to check whether the Facebook page has a blocked area that causes the conflict.
If none of the above issues are, it may be because the Page post that served the Facebook ad has been deleted, please check that the original post is still there. If the original post has been deleted, you can only recreate the Facebook ad or continue running the Facebook ad with the existing settings.
Q7: For active ads, some orders can be displayed at the ad level, but the campaign level hardly shows the order volume.
A: This is because Facebook advertisers have different attribution methods in ad groups or ads under the same campaign, which can't effectively aggregate metric data at the campaign level.
To ensure data comparability, Facebook will only aggregate metric totals if the attribution settings are the same. If your results bar involves multiple conversion types or uses different goals, the data won't be populated and you may see a dash in the report bar.
To see the metric total, you need to make sure that your Facebook ad set has the same conversions and goal settings.
Q8: How can I increase the daily spending limit of my Facebook ad account?
A: The daily spending limit is the maximum advertising fee that can be spent per day for the newly opened Facebook enterprise advertising account, and the daily spending limit for the general e-commerce new account is 450 US dollars, the game application APP is 550 US dollars, and the non-game application APP is 350 US dollars.
Taking e-commerce customers as an example, if you want to break through the daily spending limit of DSL, you can spend more than $450 per day in 2-3 days, which will trigger the review mechanism, and the Facebook system review time is about 2-3 days.
It should be noted that during the account review, the ad mainly guarantees that there will be no violations in the ad account, otherwise it may be refused to increase the spending limit, or even the account can not spend.
Q9: If you use Facebook campaign budget optimization CBO, will modifying the campaign's budget trigger machine learning again?
A: It is possible, depending on the proportion of budget adjustments.
For example, if you increase your budget from $100 to $101, it's unlikely that your ad set will re-enter the machine learning phase. But if you change your budget from $100 to $1,000, you might be able to re-enter the machine learning phase.
Q10: What is the reason why Facebook ads have ups and not purchases?
A: There are many possible situations, mainly the following three types:
1. After the iOS14.5 Privacy Policy is updated, the pixel does not record the purchase event due to data transmission issues.
2. The user experience of the website is not good, resulting in the customer abandoning the purchase. You can optimize from the direction of website speed, shopping process, page content, payment logistics, etc.
3. If the goal of a Facebook ad is to buy and need to adjust the audience, it may be that the existing audience is more inclined to browse, add to the purchase rather than buy.
The above is the summary of the Facebook advertising problems, there are other questions welcome to comment on the message ~