In recent years, some Internet celebrity shops have emerged, although the business looks good, but the reputation is facing the embarrassing situation of polarization, often complained about the low cost performance, not worthy of the name.
But some merchants also have bitter words, limited budget, is it decent or another way to create influencer marketing? Traffic or quality? Many people choose traffic in a hurry, but the problem will come out after a long time, but some merchants feel that instead of spending money to support the planning company, it is better to find a way to try through multiple channels.
Of course, some merchants are really good at seizing opportunities, such as recently many merchants have found marketing secrets from Alipay Jifu activities.
This year, Alipay opened the Fu card to merchants, which means that merchants can use the "blessing" link to add their own marketing elements, so that they have the opportunity to divert customers to their private domains to achieve transactions.
Like "Dingdong buy vegetables" in the guide users into their own Mini Program to receive Fuka at the same time also offered the "Tiger Gas Chinese New Year's Eve Rice" discount coupons, with the help of the big IP of sending blessings, users into the Mini Program to collect cards and coupons, equivalent to the possibility of potential consumption, sure enough, less than two days after the sale was snatched up, the number of visits also hit a record high; there are well-known mysteries, from the beginning of the Fu card activities after the issuance of more than 7.83 million Fu cards through the Alipay Mini Program, which also indirectly consolidates their brand awareness.
There are also some small and micro businesses whose business has also been promoted because they are good at using the Fu card play, such as the vegetable stall owner hanging up the sign of "sweeping to the dedication of the fu to send vegetables and flowers", a pancake stall sister in Tianjin promised to the customer to sweep to the blessing to send eggs, there are many such examples; there are also random customers to spend when specifically looking for five blessing merchants, because here can not only receive red envelopes but also collect blessings, it is certainly more attractive.
Therefore, instead of chasing the hot wind of the internet red shop, the merchant should use the east wind like the Fuka activity to save money to do a good job, and the effect may be better. Ten thousand steps back, even if you don't do a good job, there is no loss, it is one more attempt!
