Rizhao Intangible Cultural Heritage Protection Center
Work back in 2021
The years of burning passion, the journey of forging ahead
Stepping into 2022 and looking back at 2021, Rizhao City's intangible cultural heritage work has taken a sonorous and powerful step.
In the past year, the Rizhao Intangible Cultural Heritage Protection Center has been deployed in accordance with the relevant provincial and municipal departments, and under the strong leadership of the competent departments, it has adhered to the thinking of understanding, opened up roads in every mountain, built bridges in the face of water, and taken various measures to vigorously promote the protection, inheritance and sustainable development of intangible cultural heritage, so that the protection and inheritance of intangible cultural heritage in Rizhao have achieved remarkable results.
Accumulate strength to let the intangible cultural heritage continue the Chinese context
Intangible cultural heritage is a treasure given by history to future generations, highlighting the wisdom and wind and bones of the ancients, is the "cultural blood" flowing in the people's body, and inherits the genes and blood of China.
In 2021, the Rizhao Intangible Cultural Heritage Protection Center, together with the Music College of Qufu Normal University, the Rizhao Vocational and Technical College, the Rizhao Qu Artists Association and other relevant universities and social groups, went deep into the grass-roots level to carry out more than 50 investigations on intangible cultural heritage resources, and successively sorted out and updated more than 60 intangible cultural heritage representative projects such as Juxian Fishing Drum Book, Juxian Gate Letter, Rizhao Black Pottery Firing Technique, Rizhao Farmer Painting, and Rizhao Embroidery. At the same time, the intangible cultural heritage resources with unique characteristics of Rizhao have been excavated, such as "Rizhao Eight Bowls Folk Feast", "Dietary Customs of Rice Dumplings with Oak Leaves", "Rizhao Lacquerware Decoration Technique", "Rizhao Legend", "Rizhao Golden Stone Extension Technique", etc. In order to enhance the popularity of the Rizhao Intangible Cultural Heritage Project, this year, the Rizhao Intangible Cultural Heritage Protection Center organized professionals to go to the village neighbors, walk into the fields, walk into the inheritor's studio, understand the stories behind the non-genetic inheritors, and organize and compile the "Rizhao Intangible Cultural Heritage Stories Collection". If words are symbols for recording knowledge, then images are the process of showing knowledge. In 2021, relying on media digital technology, the Rizhao Intangible Cultural Heritage Protection Center has successively filmed intangible cultural heritage images such as "Non-genetic Learning Classroom", "I Speak for Rizhao Intangible Cultural Heritage" Series of Videos, and "Rizhao Intangible Cultural Heritage Images", many of which have appeared on provincial and municipal media platforms at all levels. In order to integrate the city's intangible cultural heritage resources and show the dynamics of the city's intangible cultural heritage work, the Rizhao Intangible Cultural Heritage Protection Center has explored the "Rizhao Intangible Cultural Heritage Work Monthly Report" mechanism, and in 2021, it will release fourteen issues of the Intangible Cultural Heritage Work Monthly Report through the WeChat public accounts of "Cultural Tourism Rizhao" and "Rizhao City Cultural Center" and clients such as Peninsula Network and Rizhao Daily, covering nearly 100 intangible cultural heritage activities in various districts and counties, with a cumulative number of more than 110,000 clicks.
Stimulate vitality and let the people share the fruits of intangible cultural heritage
"The people's intangible cultural heritage, the people share", under the guidance of the Rizhao Municipal Bureau of Culture and Tourism, the Rizhao Intangible Cultural Heritage Protection Center keeps in mind the mission, does not forget the original intention, insists on being the people's intangible cultural heritage, and allows the people to share the fruits of intangible cultural heritage protection, and has successively carried out more than 100 intangible cultural heritage experiences, transmission, exhibitions, displays, exhibitions and sales activities such as the "now in progress" non-genetic learning classroom, the Lantern Festival Square Literary and Art Exhibition, the Intangible Cultural and Creative Collection, and other activities.
In 2021, with the help of the Non-genetic Learning Classroom Platform of Rizhao City, the Rizhao Intangible Cultural Heritage Protection Center carried out more than 30 sessions of the "Now in Progress" non-genetic learning classroom for the whole society, with more than 10,000 participants and a wide social impact, and appeared on the CCTV17 Agricultural and Rural Channel "China Sannong Report" column. During the Lantern Festival, rizhao Intangible Cultural Heritage Protection Center recorded the online intangible cultural heritage exhibition of "Light and Shadow Show Rizhao, Intangible Cultural Heritage Lantern Festival" and held the Lantern Festival Square Literary and Art Exhibition. Offline Lantern Festival Folk Square performance, the audience reached more than 8,000 people, online intangible cultural heritage Lantern Festival performance, the video through iQiyi, Youku, Watermelon, Tencent, Volkswagen, Peninsula network and other video terminals simultaneously released, the number of hits reached more than 120,000 times. In order to enrich the cultural life of the masses and help the after-school extended service, the Rizhao Intangible Cultural Heritage Protection Center has carried out a series of intangible cultural heritage campus activities, and has invited inheritors to enter some urban study rooms such as Huitong Primary School, Cultural and Creative Garden Hall, Cherry Blossom Garden Hall, Haiqu Park, etc., so that intangible cultural heritage can go to the side of the masses and get close to life. The Municipal Intangible Cultural Heritage Protection Center and the Mass Network Poster News organized the "Rizhao Intangible Cultural Heritage to Take You over the New Year" cloud visit relay live broadcast activity, the activity through the public network, Zhejiang video, Hualong network, southeast network and other media agencies located in the country more than ten media institutions linked live broadcast, jointly created a cross-regional, cross-time, cross-site live relay activities, creating a "cloud New Year, cloud visiting relatives" festival atmosphere, the number of clicks reached nearly one million times.
Give full play to the advantages and let the intangible cultural heritage help the integration of culture and tourism
Intangible Cultural Heritage is both traditional and modern, and in 2021, Rizhao Intangible Cultural Heritage will help the integration of culture and tourism with its own advantages and radiate new life force. In the past year, Rizhao Intangible Cultural Heritage Protection Center has adhered to the concept of creative transformation and innovative development, combined with Rizhao tourism resources, carried out activities such as "Hongde Passing On Art and Teaching People to Fish", Such as Rizhao Intangible Cultural Heritage Treasure Walk, Online Dragon Dance Conference, and Intangible Cultural Heritage Scenic Spots, to guide non-genetic inheritors to carry out intangible cultural creations and let intangible cultural heritage enter the homes of ordinary people.
In 2021, rizhao Intangible Cultural Heritage Protection Center and Peninsula Network jointly launched ten phases of "Hongde Passing On Art and Teaching People to Fish" Rizhao Intangible Cultural Heritage Treasure Tour series of activities, in the form of parent-child self-driving tours, looking for the "most beautiful" intangible cultural heritage punch card, through the intangible cultural heritage project and the inheritors connected with the inheritors to connect the Yungao Hill, Royal Bay Tea Expo Garden, Sacred Valley Mountain Tea Expo Garden, Dongyi Town, Juguo Ancient City and other scenic spots in the city, the cumulative number of online hits reached one million times. Carried out intangible cultural heritage live streaming with goods. During the Fourth Intangible Cultural Heritage Expo in Rizhao City, the Rizhao Intangible Cultural Heritage Protection Center selected some of the city's intangible cultural heritage products, organized the "Intangible Cultural Heritage" live broadcast activity in the Floating Qing Tourist Resort, and the "Intangible Cultural Heritage Sister" brought goods and promotion through weizan, Kuaishou and other platforms, and the relevant videos were clicked nearly 200,000 times. Rizhao is located on the shore of the Yellow Sea, with a long history of marine culture. In order to carry forward the excellent traditional culture and enhance the popularity of Rizhao Scenic Spot, Rizhao Intangible Cultural Heritage Protection Center relied on the "February Second Dragon Dance Conference" to produce a video of the "Dragon Dance on the Cloud, Dance out of New Style" February Second Dragon Dance Conference, which comprehensively introduced the dragon dance customs of Rizhao and showed the coastal scenery of Rizhao Blue Sky and Blue Sea and Golden Beach, with more than 30,000 online hits on the video. Organized the "Rizhao Non-Legacy to Take You over the New Year" cloud visit relay live broadcast activity. Rizhao Intangible Cultural Heritage Protection Center, together with more than a dozen media organizations located across the country such as Poster News, Zhejiang Video, Hualong Network, and Southeast Network, jointly created a cross-regional, cross-time, cross-scene live relay activity, creating a festive atmosphere of "Cloud New Year, Cloud Visiting Relatives", with nearly one million clicks. During the National Day, rizhao Intangible Cultural Heritage Protection Center organized the "Intangible Cultural Heritage Into Scenic Spots • Celebrate national day" activity in the Tiantai Mountain Tourist Area, Rizhao black pottery, face sculpture, gourd painting, Rizhao peasant painting, egg carving and other intangible cultural handicrafts and cultural and creative products, which are deeply loved by tourists, and the cumulative passenger flow has reached more than 100,000 person-times.
Intangible cultural heritage has taken precedence, and cultural development has made remarkable achievements
At the Third Central Forum on Xinjiang Work, it was clearly put forward that "culture runs Xinjiang", and the Rizhao Intangible Cultural Heritage Protection Center, under the guidance of the competent departments, has carefully organized and carried out a series of activities for the protection of xinjiang, and the propaganda information has been successively published in Rizhao Daily, Huanghai Morning Journal, Mass Net, Peninsula Net, People's Net, Xinhua Net and many other mainstream media.
In 2021, Rizhao Intangible Cultural Heritage Protection Center went to Maimai to help Daolang farmers successfully apply for heritage. During the period, the intangible cultural heritage staff of the two places visited the field, investigated, traced the roots, and formed more than 20,000 words of declaration materials. Organize Lu opera experts to successfully carry out the "Lu opera run mai" activity. Peasant painters from the two places were organized to paint a peasant painting of "Thousands of Miles in the Rivers and Mountains, One Heart in China", which showed the deep friendship between the people of Lujiang and Xinjiang. The "five advances" activities of intangible cultural heritage have been carried out. "Hanhai Yutuo" experience into the community, into the enterprise, etc., deeply loved by the people. During the Cultural and Natural Heritage Day, the Rizhao Intangible Cultural Heritage Protection Center invited and received a delegation from the Maigeti Cultural Tourism, and organized a symposium and the exchange of skills of the inheritors, during which the professional workers of the intangible cultural heritage of the two places conducted in-depth discussions on the protection and development of intangible cultural heritage.
Deep ploughing and meticulous cultivation, intangible cultural heritage work is fruitful
2021 is an extraordinary year, a busy year, and a bumper harvest year. Under the requirements of normalization of epidemic prevention and control, rizhao Intangible Cultural Heritage Protection Center has adapted to changes, not forgetting the original intention, keeping in mind the mission, caring for the inheritors, undertaking practical work, and achieving fruitful results in the protection of intangible cultural heritage. The Rizhao Intangible Cultural Heritage Protection Center's "Now in Progress" Rizhao Non-genetic Learning Classroom Model was rated as one of the top ten highlights of Shandong's intangible cultural heritage. Rizhao Intangible Cultural Heritage Protection Center won the Excellent Organization Award of "Seeking Taste - 100 Cities and Thousand Flavors 2021 Shandong Intangible Cultural Heritage Special Food Competition Activity". Rizhao Intangible Cultural Heritage Protection Center organized intangible cultural heritage workers and inheritors to participate in the 2021 National Peach Wood Tourism Commodity Innovation Design Competition, the collection of intangible cultural heritage photography works of "Everyone Shoots • Go Home for the New Year", the exhibition of intangible cultural heritage theme works of "Intangible Cultural Heritage Innovation, Helping Cultural Revitalization", the first Shandong Intangible Cultural and Creative Competition of "Tiangong Kaiwu • Qilu Ingenuity", the "Harmonious and Diverse Destiny Together" - Colorful Chinese Miniature Art Exhibition, the final of the "CCB Cup" Shandong Provincial First Women's Handicraft Entrepreneurship Innovation Competition, etc. Among them, zheng Wenhai, a non-hereditary heir of the five lotus peach core carving, won the gold medal in the 2021 National Peach Wood Tourism Commodity Innovation Design Competition. "Everyone Shoot • Go Home for the New Year" Intangible Cultural Heritage Shoot, Rizhao City eight works won the first, second and third prizes respectively, "Tiangong Kaiwu • Qilu Ingenuity" the first Shandong Intangible Cultural And Creative Competition, Rizhao City two works won the most representative intangible cultural products in Shandong Province, "Harmonious and Diverse Destiny Together" - Colorful Chinese Miniature Art Exhibition Rizhao City Two works participated in the exhibition, Wulian Liu's Pan Buckle won the "CCB Cup" Shandong Province First Women's Handmade Entrepreneurship Innovation Competition Final Excellent Inheritance Award.
Looking back at 2021, Striving for 2022; Non-genetic Inheritance, Meet the Future!
Producer: Al Jazeera Rizhao Channel Editor: Little Apple
Source: Rizhao Intangible Cultural Heritage Protection Center
News hotline: 0633-8211360
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