In the first half of 2014, due to the knock-on effect of Frozen, the box office figures of the entire Japanese film market have increased significantly compared with last year. "Forever 0" and "Roman Baths 2" may be able to cover up many problems, but if the crisis of today's live-action Japanese films is not solved as soon as possible, the Japanese film market may once again fall into a downturn.
Takako Matsu voiced and sang the theme song of the Japanese version
When the time network feature article in Hollywood big productions have chosen to be released in 2015, most media believe that the Japanese film market in 2014 may produce a one-sided situation of local films. Especially after Toho's masterpiece "Forever 0" won a record 8.7 billion yen, the media's tone has become even more firm.
But after entering March, the "Ice Queen" created a box office miracle that the Japanese film market has not encountered for more than a decade. This not only brought back the situation of foreign paintings in Japan, but also entered the top three box office in the history of Japanese films. After 12 years, after Harry Potter and the Philosopher's Stone, there has been another super box office blockbuster in Japan that exceeds 20 billion yen. The success of Frozen is not only its own achievement, but also its influence has spread to the entire Japanese film market.
In the first half of 2014, due to the knock-on effect of Frozen, the box office figures of the entire Japanese film market have increased significantly compared with last year. Frozen pulled back audiences who hadn't been in theaters for a long time. In addition to "Frozen", Japanese films have also performed well, in addition to "Forever 0", the animated works "Theatrical Version of Doraemon: The Magic Mirror of The New Nobita", "Theatrical Version of Detective Conan: Sniper in An Alien Dimension" continue to maintain the momentum of previous years, and the new project "Theatrical Version of Lupin III VS Detective Conan" has achieved nearly 4.5 billion yen.
In addition, the originally unpromising sequel "Roman Baths 2" also received 4.5 billion yen tickets under the aura of "Frozen". Looking at the box office list of the Japanese film market in the first half of the year, "Banghua" (local film) occupied 7 seats exclusively, and won 2-6 seats after "Frozen", and the overall advantage is still obvious. The strength of "Frozen" did not have much effect on the overall situation of "foreign paintings" in Japan, and the road after the Japanese film market is still faltering.
==Western-style paintings==
Why is Frozen so popular in Japan? This may be a major problem for the Japanese media this year. Now the Japanese media are analyzing this "magical work" in various ways. The most widely accepted reason should be Disney's publicity strategy this time.
In fact, in retrospect, Disney definitely did not expect that "Frozen" could burst out with such amazing energy, and even bold insiders, its box office valuation is at most around 10 billion yen. After all, the downturn of Foreign painting in Japan in recent years is a well-known thing, even with "Frozen" this year, the current Foreign painting is still inferior to Japanese domestic films in the total box office.
Moreover, before Frozen, the best box office figure for Hollywood animation was only the 11 billion yen created by Finding Nemo many years ago. If you look at Pixar's works aside, the highest box office of Hollywood animation has not yet exceeded 5 billion yen. It was under such adverse circumstances that Frozen created a miracle.
Like the promotion of "Avengers" two years ago, Disney Japan did not choose to let "Frozen" be released simultaneously with the world. The first is the current situation of Japanese audiences being "indifferent" to overseas works, and the second is to extend the publicity time and let the audience better understand this work. This tactic has successfully made "Avengers" earn 3.5 billion yen at the box office in Japan, and you must know how "unpopular" these American heroes were in Japan before. But there is still a huge "difference" between the figure of 3.5 billion and the current 20 billion, what is the force that makes it soar like a rocket?
First, perhaps in view of the 2013 musical film "Les Misérables" in Japan, Disney stepped up its efforts to promote the movie song "Let it go", and a rare 4-minute "Let it go" full-length PV appeared in Japanese cinemas. No matter what you go to the cinema to see, you will be "Let it go" once (I can say without exaggeration, Let it go is expected to be listened to more than 100 times from the beginning of the promotion of the movie to the present). Over time, the recognition of "Let it go" also began to increase, and after the Oscar award, the on-demand rate of "Let it go" was suddenly exploded.
What is even more intimate to Japanese audiences is that the Japanese version of "Let it go" was born, and the lyrics that speak of the hearts of Japanese girls quickly spread throughout Japan, coupled with the slogans promoted by the Japanese media such as "Matsuriko's version of "Let it go" was praised worldwide" and so on. Before the film's release on March 14, Let it go and Frozen were already well known.
At this time, Disney's schedule choice also reflects its high-quality planning ability. Every year in March during The Japanese Spring Break, the first choice for Japanese children to watch movies is the national animation "Doraemon", after all, Doraemon is a Japanese "famous brand", compared to those non-series works in the United States. Choosing "Doraemon" is definitely not a risk of watching bad movies. But "Frozen" broke this convention, children because "Let it go" will take the initiative to put forward "I want to see "Frozen" requirements, children have independent will, under normal circumstances parents will naturally meet their requirements, so "Frozen" in addition to the fixed "Disney meal + music movie meal", but also increased the ordinary child audience, in the spring break in one go to win about 7 billion yen box office.
After the spring break, many media have predicted that when the box office is basically nearing the end, "Frozen" is still firmly harvesting the box office. The main audience has also changed from children to "adult female audiences", which is related to the extra-intimate attributes of Japanese women to "Princess Story", and the appearance of the double princess this time has triggered many "new topics".
In addition, the comparison between the Japanese version of "Let it go" and the American version of "Let it go" has also become more and more noisy by Disney. By late April, 10 versions of Frozen were released at the same time. Perhaps it is the relationship of providence, the Japanese film market in May and June this year has hardly a decent blockbuster to open, leaving the possibility of "Frozen" continuing to create miracles. Frozen, which was only squeezed out of the title by The Sleeping Curse in the last two days, created a crazy box office figure of 24.6 billion yen for 16 consecutive weeks at the weekend box office. If disney hadn't been strategically considered and decided to discover Blu-ray and DVD in late July, Frozen might have surpassed the second-highest-grossing Titanic (26.2 billion) in Japan's history, and even threatened the 30.1 billion yen of The Spirited Away, Japan's all-time box office champion.
The Japanese film market, which has long entered a stable period, has not stimulated the entire market for a long time without super box office blockbusters. "Frozen" not only brings a large number of digital records, but the social topics it has set off may bring revolutionary changes to the entire Japanese film market, and it also provides a very good model for Hollywood film companies. After 2006, the road of Western painting in Japan seems to have come to an end, and Frozen may be able to give them new inspiration.
▌ The overall market for Western painting continues to move low
Perhaps "Frozen" is too dazzling, so many overseas media believe that this year's Hollywood movies have successfully counterattacked Japanese works, but this is not the case.
Compared with 13 works in the first half of 2013, which exceeded 1 billion yen (about 61 million yuan), only 6 works this year have completed this box office goal. Although the overall box office figures have increased by more than 4 billion yuan compared with last year due to the super miracle of "Frozen", this phenomenon-level work is difficult to reproduce after all.
Moreover, even in this situation, the box office figures in the first half of 2014 are still in the leading position for Japanese domestic films. The main reason is that other Western paintings are too badly represented. Let's first take a look at the Western paintings that exceeded 1 billion yen in the first half of the year:
Box office (100 million yen)
Frozen 25.5 billion (valuation)
3.1 billion
The Amazing Spider-Man 2 3.1 billion
The Hobbit 2 1.34 billion
"Airplane Story" 1.12 billion
"Noah's Ark" 1.08 billion (in release)
From this table, we can see that the top three box office in North America in the first half of the year, "Captain America 2", "The Lego Movie" and "X-Men: Reverse Future" did not exceed 1 billion yen in Japan. "Captain America 2" may be because Disney considered the Japanese market's relatively indifferent status quo to American heroes, in Japan's Golden Week at the end of April and the beginning of May, chose to further strengthen the promotion of "Frozen", so the super "Captain America" became "cannon fodder" in the box office battle of Golden Week.
The box office fiasco of the last two films is completely unsatisfactory, and "X-Men: Reverse Future" has long passed the peak of the box office in Japan, which can be explained by the box office figures of the previous two "Wolverine". Although the new work is an all-star performance, the box office results around the world are very hot, but in Japan, it is only recognized. "Lego Movie" was not much hope for the Japanese market at the beginning, and the overlap between the release period and "Frozen" and the situation of almost no publicity doomed the tragedy of "Lego", and finally the cumulative box office failed to exceed 200 million yen (about 12 million yuan), and it should be known that 200 million is the number that "Frozen" can reach in half a day.
In addition to these world-famous Hollywood movies, in other Western paintings, "Gravity" won a box office figure of 3.1 billion yen (about 189 million yuan) with excellent 3D special effects, which is a qualified figure. In addition, the 3.1 billion yen of "The Amazing Spider-Man 2" is also worthy of recognition. In the Golden Week box office battle, the box office figures of "The Amazing Spider-Man 2" can maintain the previous game have exceeded the imagination of many media, and "Spider-Man" has once again proved its value in Japan (Spider-Man is one of the few American heroes who has been affirmed in Japan).
But in addition to these two works, the performance of other works of Foreign painting can only be described as unbearable. "The Hobbit: The Battle of Smaug" continues the slump of the previous game, and it seems that The Handsome Man Orlando Bloom will not change the decline in popularity of the "Lord of the Rings series" in Japan. Last year, when Hollywood was expecting the "Hobbit" to take advantage of the popularity of "The Lord of the Rings" in Japan and prepare to do a big job, the performance of "The Hobbit: An Unexpected Journey" was a big disappointment (nearly 8 billion yen lower than the average box office figure of the "Lord of the Rings" 3-part series). Therefore, the results of this year's sequel are also expected.
The other two works that exceed 1 billion yen, "Airplane Story" is completely dependent on the advantages of the schedule to barely break through 1 billion yen, and "Noah's Ark" is a well-known story, but most of the audience in Japan is elderly, and it is difficult to make a difference even if the production is excellent, not to mention the serious polarization of the reputation of this film.
In the first half of 2014, the Western paintings released in Japan were excluded from Frozen. The overall feeling is still that the theme is too single, and although American heroes are popular in the world, there is no market in Japan. Compared with the first half of 2013, the musical "Les Misérables" and the adult comedy "Teddy Bear" are both thematic wins, while in 2014 only "Gravity" is left. In addition, Hollywood action movies, which are popular with Japanese audiences, also disappeared in the first half of 2014. To change this embarrassing situation, Hollywood has to start with itself. After all, although the Japanese market has been surpassed by China, it still has unlimited potential.
"Forever 0" broke the downturn in live-action movies
==Japanese film chapter==
▌ New National Film "Forever 0"
Banghua was able to beat foreign paintings in the total box office figures in the first half of the year, and "Forever 0" was indeed indispensable. As the largest work in the first month of 2014, the distribution company Toho spent nearly half a year to carry out large-scale publicity, coupled with the original novel sold nearly 4 million copies in Japan, "Forever 0" can be described as Toho's grand finale. Especially in the context of the overall downturn in Japanese live-action movies in 2013, the Expectations of the Japanese film industry for "Forever 0" exceeded any previous New Year's blockbuster.
However, due to the seriousness of the subject matter, even if Takashi Yamazaki, the director of the national film "Three-Chome Sunset", directed the film, the media did not have much expectation of its box office figures. But Takashi Yamazaki is indeed a strong hand of today's Japanese big-budget film directors, in addition to restoring the essence of the original work very well, the touching elements in the film have made many elderly audiences and female audiences cry. Especially for the peace-loving Japanese people today, "Forever 0" undoubtedly speaks their hearts.
Of course, another key element of the film's success is the male protagonist Junichi Okada, whose complex character psychology is perfectly expressed by the protagonist Miyabe Musashi. The box office figure of 8.7 billion yen is the highest grossing record of a "non-serialized" banghua live-action film after the 9.2 billion yen of 1990's "Heaven and Earth". At the same time, the film also surpassed ROOKIES-Graduation to become the sixth highest-grossing film in the history of Japanese live-action films. The series of box office figures created by "Forever 0" not only made itself occupy a place in the history of Japanese films, but also temporarily swept away the gloom of the sluggish performance of Japanese live-action films in 2013.
▌ "Roman Baths" continues to write brilliantly
Two years ago, when "Roman Baths" swept the Japanese film market, perhaps many people were impressed by the "bath culture" of ancient Rome in Japanese language in the film. However, the thinness of the story content makes many media not optimistic about the performance of its "sequel". After all, the novelty is over, and with the end of the manga, how to write a new story on a limited scale should be very difficult.
At that time, "Frozen" was thriving, and with the bag of "Celebrities" such as "Conan", "Spider-Man" and "Sugishita Ukyo", "Roman Baths 2" was able to highlight the box office figure of 4.5 billion yen, which really surprised the media. The overall style of the sequel is almost the same as the previous one, and the story content does not have much of a highlight. However, the simple and easy-to-understand "jokes", the relaxed story content, and the charm of the "Kusatsu Onsen" on the location make it the first choice for adult audiences in Golden Week.
Abe continues to star hard as "Romans", and his rich facial expressions have made "Rucius" a representative role in Japanese movies in the 10s. The re-success of this sequel has also strengthened Fuji TV and Toho's determination to "serialize". In view of the advantages of a large number of "hot spring towns" in Japan, the new works after "Roman Baths" are still expected, and this project can not only drive the development of the film industry, but also provide a good means of publicity for the major "hot spring towns". For example, Kansai's famous "Arima Onsen" can be linked to "Roman Baths" to launch the story of "Rucius and Taiko Toyotomi Hideyoshi", such an interesting combination is believed that the audience will definitely go to the theater to celebrate.
▌ The crisis of Toho's new project
With the completion of both the "Great Search Line" and the "Sea Ape" series, the wave of "TV drama theatrical versions" that has swept Japan since the 2000s can also be regarded as coming to an end. As the biggest box office guarantee for Japanese live-action movies, the departure of the "TV drama theatrical version" has left the producers with no small problem.
After all, in Japan's rather "conservative" film market, the success of original non-serialized films is indeed difficult. Because the audience cannot judge the quality of the new works themselves, in order not to eat bad films, most of the first choices for watching movies are works that have been completed.
As a leader in the Japanese film industry, Toho's achievements in the past few years are obvious to all. However, Toho Pictures' performance in the first half of 2014 was really sweaty, especially in live-action movies. While "Forever 0" and "Roman Baths 2" have performed well, this does not hide the collective downturn of Toho live-action films. If we take 1 billion yen as a benchmark, there are usually about 8 works of Toho that are less than 1 billion yen per year. However, in the first half of 2014, it has reached 7 (including the estimated value), which can't help but see the hidden crisis. Let's take a look at which works have suffered Waterloo at the box office:
God's Medical Record Book 2 800 million
"Theatrical Version of Miss Nightmares" 600 million
"Wood job" 600 million (extrapolated) [in release]
"Universal Appraiser Q: Pupil of mona Lisa" 600 million (estimated) [Released]
800 million (extrapolated) [in release]
Six of these 7 works are from novel adaptations, compared to the strong situation of last year's novel adaptations. After entering 2014, "Novel" immediately gave "Movie" a pill. These works are believed to have been formulated with the basic goal of 1 billion yen in the planning stage, but the final box office results have disappointed Toho and other investors.
Among them, "God's Medical Record Book 2" mainly encountered the strong impact of "Frozen", resulting in a large number of box office losses. Given the nearly 2 billion yen box office figure of the film's previous film and the guarantee of the second part of the series with a better story (it turns out that the reputation of "God's Medical Record Book 2" is indeed very good), it should have achieved a box office figure of more than 1 billion yen. However, due to the excessive overlap between the audience and "Frozen", the final box office of this film was completely unexpected by Toho.
"White Glory Final: Portrait of a Hellhound" as one of the few "theatrical prints" in the first half of the year was not entrusted with heavy responsibilities, but the minimum target value of 1 billion yen is still there, but the final figure is still counterproductive. Of course, this is only the beginning of the "Toho disaster". After entering May, Toho continued to slump at the box office as if it had been cursed. With the exception of the funny artist-troupe's one-man work "Thunderbolt on a Sunny Day", the rest of the new films all grossed less than 1 billion yen.
If "Theatrical Miss Nightmare" is limited by the audience, the failure of the other three works is completely caused by "incomplete planning", the most disastrous of which is "Universal Appraiser Q: The Pupil of the Mona Lisa". This Japanese work, which was filmed for the first time in the Louvre, ended up at the box office of only 600 million yen, which TBS and Toho certainly did not expect. "Universal Appraiser Q" is a popular light novel in Japan today, but its so-called popularity cannot be compared with ordinary novels. And the inferior imitation of "The Da Vinci Code" in the film may also be the main reason for being abandoned by the audience. In fact, this film can completely produce a TV series first, so that the audience can increase the "recognition" of the protagonist, so that even if there is no such story support, its topicality at the time of release is far higher than it is now. Nowadays, this "up and down" situation is the worst for a commercial film, an original work without fans, and its superficial "big production" exudes the feeling of "bad film" everywhere, so when the film is really defined by the audience as a "bad film", the audience to be seen will naturally be lost, only pity Ayase Haruka continues to carry the insult of "box office poison".
"Carrying Spring" is the latest work of Daisaku Kimura, the first japanese photographer, and in view of the fact that his predecessor "Kengaku" was released in Toei, it still achieved nearly 3 billion yen at the box office. This time, Toho and Fuji TV are naturally full of expectations. However, perhaps because of the large amount of shooting funds, the publicity of this film is indeed much less than that of other Toho works. In addition to Kimura's usual positive attitude, the publicity of other "Carrying Spring" is almost difficult to see. So there was an embarrassing situation where the box office was bad in the first weekend, and then the box office trend was good.
Since "Carrying Spring" was released in mid-June, with the proximity of the summer program, the speed of cinema updates for film works has also accelerated, so once the premiere is unfavorable, it becomes difficult to change the passive situation later. Now, although "Carrying Spring" still does well at the box office on weekdays, there are not many opportunities left for them, and the 1 billion yen box office pass line has become a luxury.
"Forever 0" and "Roman Baths 2" may be able to cover up many problems, but if the crisis of today's live-action Japanese films is not solved as soon as possible, the Japanese film market may once again fall into a downturn.
▌The bottleneck of Shochiku Toei
In addition to Toho, let's take a look at the performance of Shochiku and Toei, two other major distribution companies in Japan, in the first half of 2014. First choose to see Shochiku, the first half of 2014 Shochiku film performance at the box office is still very good, Shochiku ace "Yamada Yoji" work "Little Home" in the Berlin Film Festival best actress at the same time, continue to maintain the box office exceeded 1 billion yen law. Although the final box office figure of the comedy "Judgment" remained at 600 million yen, the social topics it triggered were beyond the reach of many Toho works, and the final box office figure was missing or only a problem of Shochiku's own distribution ability.
Released at the end of March, Snow White's Murders triumphed in a head-on confrontation with Toho's white glory finale: Portrait of a Hellhound. The box office revenue of 1 billion yen combined with excellent word-of-mouth can be described as Shochiku's surprise work in the first half of the year. Of course, the most eye-catching Shochiku film in the first half of 2014 was "Super High Speed!" This work, which even Japanese people read awkwardly, became the best box office in Shochiku in the first half of the year. The original configuration of "a group of 10,000-year-old supporting characters + incomprehensible titles" was locked by many media in advance of the attributes of box office cannon fodder. But what is surprising is that this film began to attract attention "unexpectedly" on the eve of its release, and the evaluation that "the original costume can still be filmed like this" spread throughout Japan. Super High Speed! "Confessions of Attendance" also provides a new "concept" for film companies that shoot "costume films", and the film may eventually hit the high value of 1.5 billion yen at the box office.
In contrast, Toei is much more tragic. Although the nearly 2.5 billion yen box office of "Theatrical Version of Sumo 3" far exceeded that of Shochiku's works, the collective downturn of other works made Toei realize the seriousness of the situation. From the previous year, Toei's ace series "Kamen Rider Superman" showed that in addition to the downward trend of the box office, Toei still has not been able to find a good ending method, as Toei's most secure source of box office revenue, if "Kamen Rider" and other special works have a box office crisis, it can be imagined that the entire Toei blow can be imagined. In addition to the close-up and "Xiang Stick", Toei's live-action works continue the tragic fate of not exceeding 1 billion yen. How to create your own new trump card is the biggest task left to Toei.
Lupin III's first collaboration with Conan worked well
"Shin Nobita's Magic Mirror", which has earned nearly 3.6 billion yen, has performed well
==Animation ==
▌ The new project and new era of "Conan Jun"
Unlike in China, the enthusiasm of Japanese audiences for "Conan" has become increasing in recent years. At the end of last year, the first "cooperative" work "Theatrical Version of Lupin III VS Detective Conan" by two ace animations of Japanese television stations "Lupin III" and "Detective Conan" was a great success, which also allowed the Japanese film industry to see a new production model. At the same time, the two works "Lupin III" and "Detective Conan" also launched a further publicity effect.
Although "Lupin III" has been completed for many years, the special part produced every year still allows its "national animation attribute" to continue that year, and what kind of achievements will be achieved in the live-action film in the second half of this year is also the focus of the industry and media audiences. The "XX chivalrous attribute" of "Detective Conan" in recent years has been widely recognized by Japanese audiences, and the cooperation with "Lupin III" has further expanded its audience group.
The original media hypothesis that the two works of "Lupin III VS Detective Conan" and "Detective Conan: Sniper of the Other Dimension" are too close to each other and will have side effects, but they have also been broken by the excellent box office figures of "Sniper of the Other Dimension". This latest theatrical version not only did not decline at the box office, but also updated the historical box office record of "Conan Theater Edition" for two consecutive years, becoming the first "Conan Theater Edition" to exceed 4 billion yen. This series of records also heralds an unprecedented popularity of "Conan Jun" in Japan, due to the weakness of "Pikachu" in the past two years, coupled with "Sniper in an Other Dimension" has beaten "Theatrical Version of Doraemon: The Magic Mirror of The New Nobita" at the box office. This year,"Conan Jun" is likely to dominate the box office battle of the "Animation Big Three", which should be the first time in history, and the "change of throne" is coming.
▌ Stable "Doraemon" and the sudden "Crayon Novel"
Although not as strong as "Conan Jun", the box office numbers of "Blue Fat Man" have been very stable in recent years. After updating the history of the theatrical version of Doraemon last year, this year's new work "Doraemon: The Magic Mirror of the New Nobita" has not been able to create another brilliant, but the figure of nearly 3.6 billion yen is still very good. With this figure, "Theatrical Doraemon: The Magic Mirror of the New Nobita" also entered the top ten box office of the Japanese film market in the first half of 2014.
Like "Conan Jun", this year's "Doraemon" also has two theatrical versions, and what kind of box office figures will be achieved for the first 3D work in August is also one of the most concerned in the Japanese film industry in the second half of this year.
Another animated theatrical version of "Crayon Shin-chan" ushered in its best box office record since entering the 21st century, and the joining of the famous screenwriter Kazuki Nakajima made the film vaguely see the famous work "Crayon Shin-no-No Call to the Wind and Rain!" The Shadow of The Lord Empire Strikes Back. With a box office of 1.8 billion yen and the honor of the highest-acclaimed film of 2014 (Yahoo Film), "Xiaoxin" will continue his own enjoyable adventures.
In addition, although the spring theatrical version of Toei's ace work "Pretty Girl of Light" was impacted by "Frozen", the final box office did not have much of a slide, and the popularity was still hot. In contrast, Toei's nostalgic project: "Saint Seiya: Legend of the Sacred Land" was unsurprisingly a box office fiasco, and perhaps overseas markets are Toei's ultimate goal.
▌ The maturity of ODS works and late-night animated theatrical versions
After several years of exploration, the late-night animation theatrical version has gradually formed a fixed distribution model. Although many people classify its "special business law" as "bottomless marketing" (i.e. it is not the film itself) that is sold in the same way as the "AKB48" CD sales method. But for a commercial movie, making money is a win. In the first half of the year, Shochiku's "Theatrical Version of Tamako Love Story" performed well, although it did not have the brilliant numbers of Kyo Ani's famous work "Light Tone", but it was enough for the late-night animation theatrical version. Another shochiku release, "Theatrical Tiger and Rabbit: Rise", also performed well, while Animalx's "Idol Master Theater Edition: To the Other Side of glory" set off a wave of otaku movie-watching waves.
In addition to the above works, works such as "The World's First First Love: The Occasion of Takashi Yokozawa", "Bo Sakura Ghost Theater Edition Chapter 2: The Heavenly Firmament", "Brave Cosmic Pirates: The Abyss of Subspace", "Heavenly Descent Theatrical Edition: Forever My Birdcage" and other works also performed smoothly, and the marketing of the entire late-night animation theater version became more and more mature. In terms of ODS works, in addition to the third part of the series released by "Rise of ghost in the shell", although the new work launched by Oshii Mori is a live-action work, "Next Generation - Mobile Police- " is released completely in accordance with the ODS animation model. The film is divided into 7 chapters, and 2 chapters have been released so far, with mixed word of mouth, but the surrounding sales are very good. The ODS model has now penetrated the entire Japanese theater line. In addition to animation, the attendance of large events such as live concerts and Live World Cup broadcasts was also outstanding. Due to the high box office of ODS works, this income is also very considerable for theaters.
Ronin Kenshin VS Lupin III
==Outlook==
As the "Frozen" boom recedes, the Japanese film market in the second half of the year will return to the situation of competing for deer. Of course, the most talked about is Ghibli's new work "Memories of Mani", Mirin Hiroshimasa's previous work "Arieti the Little Man Who Borrowed Things" has a high box office figure of 9.1 billion yen, and this new work is of course also highly anticipated. In terms of live-action works, the live-action versions of the two major anime are quite interesting, and "Ranger Sword Heart" will launch two new theatrical versions this summer, and whether it can continue the glory of the previous work is a major attraction. The live-action version of "Lupin III" is full of variables, and it is still impossible to see any tricks from the trailer released so far.
In terms of foreign paintings, Disney's next big work after "Frozen" is "Sleeping Curse" or the potential stock of foreign paintings with high box office. After all, Frozen has cultivated too many new Disney fans in Japan. Whether the blockbuster "Transformers 4" can win more than 4 billion yen box office figures like the previous work is also a topic of concern for overseas media. In addition, the biggest attraction of foreign painting is the Japanese-born "Godzilla", but due to the fact that Heisei Godzilla ended up with a "dismal box office", it is difficult to predict what kind of box office performance the American "Godzilla" will have. In short, this year, due to the miracle of "Frozen", foreign paintings still have the possibility of "year-end box office figures" in the second half of the year. It depends on the performance of these blockbusters.
Appendix 1: Box office at the Japanese film market in the first half of 2014 (over 1 billion yen)
【Digital source: Cultural Communication】
25.5 billion (extrapolated)
"Forever 0" 8.7 billion
4.5 billion (extrapolated)
"Theatrical version of Lupin III vs Detective Conan" 4.22 billion
"Theatrical Version of Detective Conan: Sniper in a Different Dimension" 4.1 billion (extrapolated)
"Theatrical Version of Doraemon: The Magic Mirror of The New Nobita" 3.55 billion
The Amazing Spider-Man 2 3.15 billion (extrapolated)
"Phase Stick 3" 2.4 billion (estimated)
"Theatrical version of Crayon Little New Counterattack Robot Daddy" 1.85 billion (estimated)
"Theatrical Version of Trap 4" 1.71 billion
"Want to Hold You Tight" 1.44 billion
1.3 billion (extrapolated)
1.15 billion (extrapolated)
"Hot Blood College 3" 1.1 billion
Appendix 2: Box office of Japanese films in the first half of 2014 (over 1 billion yen)
Roman Baths 4.5 billion (extrapolated)
"Little Home" 1.05 billion
Snow White Murders 1 billion
Appendix 3: Overseas film box office in the first half of 2014 (1 billion yen or more)
opus
Box Office (100 million yen)
Frozen
The Amazing Spider-Man 2
3.15 billion (extrapolated)
Gravity
The Hobbit 2
1.34 billion
Noah's Ark
Airplane Story
1.12 billion
Appendix 4: Top 10 Japanese Film And Paintings recommended in the first half of 2014 [Ranking in no particular order]