Recently, a micro-movie called "Returning to the Stream" brushed up the marketing circle, the reason why it is hot is not because of the touching plot of the earth-shattering ghost god, nor is it the love of the star gangster, but because of this short film launched by Hisense Central Air Conditioning, the copywriting pokes at the hearts of many people, warm and sincere and full of philosophy. It can be said that this is a successful copywriting movie, and every sentence is heart-pounding.
Experienced so much
We are increasingly hopeful
On the long river of life
Every inflection point
all are able to go in the right direction
The process of life, in a sense, is a series of choices, tightly linked, rolling forward, and there is no return. However, you will always be the protagonist of your own life, do not have to complain about mistakes, do not have to be discouraged when you fall, and firmly aim to finally usher in the highlight moment.
Looking back
That's all the experience
It's like hitting by mistake
Again, it seems
Necessity in the dark
And here's the story
It may be just you
Be able to say it clearly
The luck in the eyes of others, only you know, is bold, persistent, to bear the fear of the unknown, is countless nights of tossing and turning and countless setbacks and failures in exchange for it.
At this important time in life
We can always feel the urgency and determination of the heart
But not everyone knows it
The future awaits us
Exactly what it will be
The future, just like standing on the vast seashore, looking at the other side of the sea, full of curiosity, looking forward to the yearning for the other side of the sea, it is the unknown ignorance and yearning, so there is the courage to chase the future.
People who can get close to success at the beginning
Maybe it's really a handful
But we were in those years
It's more about seeing this as a test from heaven
Only know how to persevere with your own diligence and grit your teeth
The difficulty of holding up fate
Your life will never fail you, those wrong turns, those wrong roads, those tears, those dripping sweat, those scars, all make you a unique self.
Of course
Life is still lovely after all
Just like he's always been
Life is full of beautiful things, as long as you have the eyes to be good at discovery. Hard work is a kind of beauty, but why not the hardships of struggle?
Most of us
In fact, I have never seen the true face of setbacks
So much so that when he did come
Everyone is the same mess
Life is an unpredictable opera, we interpret love and hate in the play, waiting for flowers to blossom and fall, bearing full of fruit, shaking off youth and youth in a period of fame and fortune, only to understand that the real acquisition lies in the process.
Although I didn't have an umbrella myself
But do not forget to shield others from the wind and rain
It is in this darkest hour
Only when a person's qualities are seen by the world
Love is the most beautiful feeling, it makes people move, people move...
Go the extra mile
And don't forget why you left in the first place
Climb higher
Eventually, it will merge into the torrent of the times
What has changed is only time, you read it or not, I am here... As long as you stick to the right direction in life, you will eventually blow away the gloom and bright clear sky.
In addition, I don't know if you have understood another meaning of the film, that is, the protagonist's struggle is from 2005 to 2021, the film uses the story line to string together an era of domestic products and the rapid development of China's economy and science and technology, conveying a national product's gratitude to the country and the opportunities of the times, perhaps this is the original intention of Hisense Central Air Conditioning to launch this short film.
Source: Volkswagen