Brine goose, strong new year flavor - Huayu Yong goose, determined to build the first brand of China's goose industry
New Year's Eve! New Year's Eve! As the year approaches, do the friends smell the strong smell of the new year?
Today' protagonist of "Central Plains Marketer" is a traditional Chinese meal that brings you a strong New Year's flavor: Mr. Zhang Zhiguo, the inheritor of the brine goose and the famous "goose king" of Yongcheng.
Editor: Hello Mr. Zhang, you are the famous "goose king" in Yongcheng, can you talk about it, how did you embark on the road of raising geese?
Zhang Zhiguo: I used to raise native chickens and had my own breeding cooperative, and at its peak there were nearly 100 farmers in the cooperative. Due to the impact of the epidemic and the price suppression of listed companies, the farming cooperative has encountered a huge market crisis, and the farmers of the cooperative, including me, lost everything in 2017. But people live to have spirit and dreams, I am from the countryside, I like to breed, I am not willing, I want to make my own contribution to the hometown father and the country advocates the rural revitalization strategy, so I did not give up the breeding industry, and later I and the team after careful research, think that raising geese will be an important trend in the future breeding industry, coupled with the country's strong support for the goose industry, we think that the opportunity to raise geese has come!
We know that geese are the only herbivores that do not compete with us humans for food, and goose meat is an ideal nutritious and healthy food with high protein, low fat and low cholesterol. Goose meat contains calcium, phosphorus, potassium, sodium and other more than ten kinds of trace elements that are beneficial to the human body. The World Health Organization has announced that geese and sharks are the only two animals in the world that are not cancer-free. Therefore, geese are both green food and rich in nutrients, and at the same time have strong medicinal value, which is a good healthy ingredient for human beings. In the future, with the upgrading of consumption and the strong demand for healthy ingredients, I believe that the consumption trend of goose meat will eventually explode.
Of course, our team can also be regarded as having feelings, the mainland breeding industry pig, cattle, chicken, duck have a first-line brand, the goose industry has no well-known first-line brand, listed brand, so we want to make Henan, and even China's goose industry bigger and stronger, to create a whole industry chain brand from goose breeding to table, determined to be the first brand in the domestic goose industry. At the same time, we are also particularly looking forward to the fact that The Chinese goose can one day truly go abroad and enjoy a worldwide reputation!
Editor: Knowing that the company's brand is called Huayu Yong goose, why this name, the majority of fans especially want to know, what kind of expectations do you have for brand development?
Zhang Zhiguo: Huayu Yong goose takes the meaning of the land of China and Yuzhou. A group of like-minded people, song to the sky, song to chant.
Regarding the brand, in the next few years, we will base ourselves on Henan, build Huayu Yong goose into a well-known goose industry brand in the country, let the noble goose enter thousands of households, and let ordinary people eat the brine goose jointly developed by us and international famous chef Wu Jinghua. Our vision is to adhere to long-termism and become the first brand of China's goose industry!
Editor: Now there are more chain franchise brands like roast chicken, roast duck, etc., as a brand that is rising in the field of brine goose, what are the advantages of Huayu Yong goose?
Zhang Zhiguo: We have many advantages, let me briefly say a few.
1. Industrial advantages
With more than 20 years of breeding experience and years of hard work, we have developed into a goose industry chain enterprise with a certain scale that integrates seedlings, breeding, slaughtering, deep processing and chain operation, and has solved the bottlenecks and pain points that the development of the goose industry cannot be solved. In the next step, the company will continue to expand the layout in Henan and the whole country, strengthen the advantages of the industrial chain, and strive to develop into a 10,000-store alliance in 2 to 3 years.
2. Innovative process and patent secret recipe advantages
For thousands of years, the taste of geese is difficult to remove because of the smell of grass, which has led to the development of the goose industry. After several years of hard work, we and international celebrity chef Wu Jinghua have finally made a breakthrough in craftsmanship and developed an exclusive patent recipe, which makes our brine goose taste fragrant and delicious, the meat is tender and the aftertaste is endless. Especially suitable for children and the elderly, it is indeed a nutritious and delicious dish. To be honest, whenever I hear customers who have eaten our brine goose, they all claim praise, and my hard work and efforts for so many years feel worth it.
3. Team advantage
After years of development, the company has and is absorbing a large number of top experts and talents in the industry to join.
First of all, in the field of aquaculture, the core backbone members have 15 to 20 years of breeding experience and have a deep knowledge and understanding of the aquaculture industry.
Secondly, in the field of deep processing, the company has a national patented formula and a domestic first-class technical expert and consulting team to ensure that each goose can be traced back to the source, Huayu Yong goose, each goose is a boutique.
In addition, in the field of brand operation, the company has absorbed a number of teams with a number of listed companies and domestic large restaurant chain brand operation experience to settle in, we firmly believe that the company is about to usher in a huge opportunity for development.
Editor: Now that the country is vigorously promoting "rural revitalization", as a typical case of industrial integration and development, how will Huayu Yonggean help "rural revitalization" through industrial revitalization?
Zhang Zhiguo: We believe that if the countryside is to be revitalized, the industry is the core. In recent years, relying on the advantages of the town's location, the company has made sufficient efforts and efforts in the development of the aquaculture industry. The company adopts the cooperation mode of "enterprise + cooperative + farmer", when the farmer raises the goose to a certain standard according to our requirements, the enterprise is responsible for recovery and sales, and finally drives the surrounding farmers to achieve common breeding and common prosperity.
Nowadays, we are actively laying out the national market, currently in Yongcheng, Henan has its own breeding base, and currently establishes our company + farmers' standardized breeding base in Xinyang Gushi, Xuchang Yanling and Nanyang Danjiangkou and other places with good mountains, good water and good forests.
Do not forget the original intention, keep in mind the mission, the company will continue to adopt the "enterprise + cooperative + farmer" cooperation mode in the future, steadily promote the sustainable development and growth of the mainland goose breeding industry, and lay a solid industrial foundation for the comprehensive revitalization of local villages.
I am a member of the Communist Party and a deputy to the county people's congress, and I will unswervingly implement the party's principles and policies, and I believe that with the support and guidance of the party's policy of benefiting farmers, our vast rural areas and peasants will surely usher in a beautiful future of industrial prosperity and rural revitalization!
Editor: Knowing that Zhang is always an enterprise with feelings and dreams, can you talk about the future development plan of the enterprise?
Zhang Zhiguo: In the future, we will continue to work hard to actively promote the high-quality development of the mainland goose industry, focus on strengthening the advantages of the industrial chain, deeply lay out the construction and deep processing of the goose industry base, and strive to build the Huayu Yong goose brand chain construction.
In terms of base construction, we will plan to build a number of high-standard breeding foundations that meet our conditions in 2-3 years, covering tens of thousands of farmers, and strive to achieve an annual output value of more than 1 billion.
In the field of deep processing, we will further increase investment, build several high-tech deep processing bases with high standards, and become a leading enterprise in the field of deep processing of the goose industry.
In the field of brand building and chain operation, we plan to develop thousands of chain stores by 2025, and strive to launch an IPO listing plan to become the first brand in China's goose industry.
Editor: Okay Mr. Zhang, thank you for accepting our interview with "Zhongyuan Marketer", I wish you a happy New Year, I hope that more and more people can taste the delicious brine goose, and witness the rise of the Huayu Yong Goose brand!
Zhang Zhiguo: You're welcome, and thank you to "Zhongyuan Marketer", I wish "Zhongyuan Marketer" better and better, and the influence is getting bigger and bigger! I also wish you all a Happy Chinese New Year! Tiger tiger might! Welcome to any Huayu Yong Goose store at any time to taste our brine goose!