Zhou Jian reported that recently, Dingdong Grocery and Bright Dairy signed an in-depth cooperation agreement in Shanghai, and the two sides will carry out in-depth cooperation around the procurement and supply system, supply chain ecological construction and other aspects to bring consumers more "price-to-product" dairy products.
Huang Liming, secretary of the party committee and chairman of Bright Dairy, said that Dingdong Grocery Shopping and Bright Dairy are both food industries, and both pursue to make Chinese people eat better and safer. Dairy omni-channel consumption is the trend of the future, and it is expected that the two sides will join forces to promote the digitalization and intelligent upgrading of the domestic dairy supply chain.
Liang Changlin, founder and CEO of Dingdong Grocery Shopping, said that "cost performance" is shifting to "product-price ratio", which requires the joint efforts of the upstream and downstream of the supply chain. Guangming's strategy of "leading freshness" coincides with the strategy of Dingdong buying vegetables to create high-quality and differentiated products. It is expected that through the sincere cooperation and continuous innovation of the two sides, it can bring consumers more "product-price ratio" dairy products.
Dingdong Grocery and Bright Dairy are long-term partners and have been jointly developing customized products since 2020. One of them, "Dingdong Buy Vegetable x Bright Can Recall Flavored Kefir 200g/Bottle", continued to sell well in Dingdong after it was launched, with an average monthly sales of 180,000 bottles, and many users commented that it "has childhood memories and is the taste of old Shanghai".
It is understood that in 2022, the focus of cooperation between the two sides will focus on differentiated product development and joint marketing. In addition to the many Dingdong custom milks currently online, the two sides will also have new actions in categories such as fruity milk, high-end organic milk, and cheese. (Courtesy of the enterprise)