Shangqiu Daily reporter Bai Peng correspondent Yan Lijuan
"Hello netizens, I am Jiang Yu, the secretary of the party branch of Louhe Village in Tatechi Town. Today, I would like to introduce you to the crisp, sweet and refreshing Lixin apple..." On the occasion of the Spring Festival, due to the impact of the epidemic, the crops grown in the villagers' homes are facing the situation of slow sales of products. Jiang Yu tried to expand sales channels and open up sales channels for unsalable agricultural products in the village and town through live streaming with goods.
On January 28, in the live broadcast room with goods in Louhe Village, Suixian Town, Jiang Yu faced the camera and broadcast to netizens the specialties of Lixin Apple and Luoyang Dried Tofu in Tateshi Town.
On the same day, Jiang Yu's live broadcast room was popular, and the nearly two-hour live broadcast attracted more than 10,000 netizens to watch, and many netizens placed orders in the live broadcast room to buy Lixin apples, Luoyang dried tofu, sesame oil, sweet potato vinegar and other agricultural products.
"The live broadcast with goods has allowed Louhe Village and several nearby villages to sell agricultural products worth more than 200,000 yuan a month, and the problem of unsalable agricultural products has been effectively solved." Jiang Yu said, "The live broadcast of online goods has made the agricultural products in the village not worry about selling, and the countryside has become an Internet celebrity." ”
"The special agricultural products here are very popular with netizens, and there are many fans who buy back." Wei Yanxiang, a villager who is broadcasting live, told reporters.
"The formation of live streaming with goods in Tateshi Town marks the official start of the e-commerce alliance in our town." Jiang Yu said. Online live broadcasting with goods can realize the gathering of talents, products, funds, platform traffic and supply chain resources, help rural revitalization, and open up a new world of e-commerce services for Tateshi Town. At the same time, give full play to the advantages of previous work resources, actively connect with relevant industries and enterprises, publicize the situation and characteristics of local agricultural products to enterprises, and invite enterprises to purchase agricultural products in villages. To achieve the ultimate goal of precise assistance and enterprise development and win-win situation.
Rural e-commerce live streaming with goods, beautiful rural life, rich people's pockets. Since the beginning of this year, relying on e-commerce service stations, Tatei Town has actively cultivated short video high-quality accounts and new e-commerce formats, vigorously promoted new e-commerce models such as live streaming with goods, further broadened the online sales channels for agricultural products, and focused on building agricultural product brands, providing a solid foundation for helping rural revitalization.