Henan's famous wine, which once sold 800 million yuan a year, is now sold in supermarkets, what has happened to it?
"No wine, no banquet, no fish, no banquet" perfectly explains the characteristics of Henan people's hospitality.
Not only is it a drinking hobby, but the area is also a winemaking mecca.
Zhang Bow Wine, Du Kang Wine, Yangshao Wine, Song River Grain Liquid, Credit Shop Old Wine... They are all treasures with a long history, although the reputation is not as good as Mao Wujian, but the quality of the wine can be called "predecessors", which is the memory of many old wine friends.
In particular, Zhang Bow Wine, once one of the "6 Golden Flowers" in Henan, was extremely popular, and it created a sales volume of 800 million yuan a year, becoming a generation miracle.
However, at the moment, few people know about this wine, what happened to it?
Zhang Gong liquor - produced in Ningling County, Henan, strong aromatic liquor.
It was born in 1951, when the height of the market is more than 60 degrees, with its own strength, it took the lead in developing low-grade liquor, which triggered major liquor companies to come to learn, including "Mao Wujian".
Since then, the development has been smooth, and in the heyday of 1995-1997, the annual sales volume has reached about 800 million, which can be described as a household name.
The beginning of loneliness – being caught off guard by the financial crisis
The good times were not long, just in 1997, the market financial crisis broke out, and the major liquor companies were crumbling, and Zhang Gongjiu was no exception, and sales plummeted.
It may be that they are too confident in themselves, and in the rapidly changing liquor market, they have not taken measures in time, and they have been beaten hard, and the market has gradually shrunk.
"Internal competition" is fundamental to the decline
When Zhang Bow wine was brilliant, people wanted to get a piece of the pie, so they opened the "back door" mode, from the leader to the workshop director, each pregnant with a ghost fetus, it is also like this, everyone is not in harmony, internal competition is continuous.
Although the winery has changed its boss many times, the internal competition has never been broken, bent on fighting for rights and status, no one has to manage and study the quality of the wine, so the quality has declined, the publicity has become weaker and weaker, and the public has begun to dislike Zhang Bow Wine.
The reason why Zhang Gongjiu is lonely is, on the one hand, "blind self-confidence" and vulnerable when the crisis comes, on the other hand, it is fierce internal competition, which is self-inflicted.
It is a pity and a deep thought that such a good wine is lonely because of people's selfishness and arrogance.
Is wine quality important or is profit important?
Of course it's wine quality.
Good wine quality is the root of supporting the long-term interests, although the early stage will be very difficult, but the achievements of the harvest are far from the interests, the following 2 treasures pure wine is so, with a frank and modest mind, with good wine quality, even if there is no national fame, you can also break out of the world in your own circle.
Jun Zhongyuan secretly hid wine
It is quite famous in the local area, and in the final analysis, the quality of the wine can withstand the test of the people.
Brewed by Zeng Chuanzheng, the materials are fine, the craftsmanship is superior, "with a frank heart, the wine quality to the extreme" is his attitude all along, under the guidance of Li Xingfa (the original director of Moutai Factory).
The wine is old and mellow, the entrance is fragrant, the sauce is very domineering to occupy the taste buds, mixed with grain aroma, fruit aroma, and the sweet and sour of the wine, delicate and elegant, full of fresh mouth, like qiong pulp jade liquid, people are happy.
After pinching the head and tail, fusel oil, methanol and other harmful substances are controlled within the safe range, 10 years of cellaring, will produce spicy aldehydes also volatilized completely, so drink without a hint of spicy taste, and there is not easy to get on the advantages, even if you can't help but get drunk, it does not affect the normal work of the next day.
No wonder it is not famous, but also highly sought after by old customers and repurchases, it turns out that good wine quality is its most favorable publicity.
Duck Creek Cellar Wine
For the decline of its fame, some people think that the packaging is too ugly, some people think that the taste is strange, no matter which point, it is just self-feeling.
This wine has the title of "wine beauty", because of its bottle body, like a girl in a skirt.
The taste is even more untenable, the entrance is prominent, pure and sweet, not greasy at all, not spicy, but refreshing, the aftertaste is prominent, the layers are clear and coordinated.
The characteristics of "thick head sauce tail" are vividly expressed, which is unique in the wine circle, and old wine friends like to call it Duck Creek Fragrance.
It can be said that its essence is in the wine, has a special good quality, and has a high reputation in the local wine circle.
Warm tips: drinking mo greedy cup, the right amount is beneficial!
As the saying goes, "condensed is the essence", the real good wine quality is the biggest undertone, do this, in order to frankly meet the wind and rain, and finally usher in success, what do you think? Feel free to leave a message in the comments section.