Li Xia, deputy director of the Brand and Communication Department of Dongfeng Commercial Vehicles, was fluent in spoken English very early on

Operator Finance Network Wan Huan Xi / Wen

A while ago, the 2022 dealer conference of Dongfeng Commercial Vehicle Co., Ltd. with the theme of "foreseeing new life and winning" was officially held, and Li Xia, who was the deputy director of the Brand and Communication Department of Dongfeng Commercial Vehicle at the time, also entered the public eye, and the operator finance tried to reveal it.

Relevant information shows that Li Xia has been working in Dongfeng Commercial Vehicle for many years. According to verifiable information, Li Xia's public identity in 2011 was the director of the External Propaganda Department of Dongfeng Commercial Vehicles.

Later, Li Xia served as the chief of the planning and communication section of the planning and communication department for Dongfeng Commercial Vehicle Co., Ltd. In recent years, she has been promoted to the position of deputy director of the company's brand communication department.

With her fluent English and professional marketing ability in the truck circle, Li Xia has harvested a lot of fame in the truck communication circle.

Relevant data show that Dongfeng commercial vehicles have accumulated sales of 177,400 units, and in 2022, Dongfeng Motor has also set a target of 577,000 commercial vehicle sales, an increase of 10% year-on-year.

The realization of these goals, although the direct pressure falls on the leaders in the field of sales, but the achievement of achievements is also inseparable from the assistance of brand communication, which requires Li Xia and others to come up with advice, do their best to enhance brand communication, establish a good brand image.

Of course, one point of hard work, one point of harvest. Li Xia's efforts will naturally be rewarded accordingly. Although Li Xia's salary has not been disclosed, the annual salary of several general managers and party secretaries who also worked for Dongfeng Motor was also in the early 1 million yuan.

Li Xia's salary should be within 1 million yuan, of course, in its position, to do things, Li Xia will still maintain her original intention for work.

It is understood that the predecessor of Dongfeng Commercial Vehicle Company began construction in 1969, and after Dongfeng Motor Company and Nissan Motor Company of Japan jointly established the largest joint venture company in China's automotive industry - Dongfeng Motor Co., Ltd. in 2003, the assets and business of Dongfeng Motor Company's former medium and heavy commercial vehicles all entered Dongfeng Motor Co., Ltd. and became the medium and heavy commercial vehicle division of Dongfeng Motor Co., Ltd.