"Coal boss" Liu Jinqi invested 600 million yuan in Ningxia 15 years ago, bought 8,000 acres of Gobi Desert, planted 1 million poplar trees on this land, did not expect to earn nothing in the past 8 years, relatives and friends angrily rebuked: to open up the wilderness as a farmer, it is simply crazy, there is nothing to take money to burn and play. Finally, he retorted: I made a lot of money, and the dry beach was full of purple gold.
"Others laugh at me for being crazy, I laugh at others who can't see through it," Liu Jinqi went from a coal digger to a coal boss worth hundreds of millions of dollars, how could it not be groundbreaking madness!
Liu Jinqi's family of 8 people, if only rely on his father to dig coal in the coal mine, it is difficult to maintain his livelihood, so he had to drop out of school to work in the mine, with the ability to do things cleverly, won the appreciation of the boss, did the sales work.
It is also because he has traveled back and forth, broadened his horizons, and made a sum of money. In the 1990s, the state opened up the coal mining right policy, but in a voice of opposition, he owed more than 1 million yuan in debt, won 1 small coal mine, and since then it has been out of control, at the peak of 10 mines, more than 20 port freight stations, business at home and abroad.
It can be said that he lies down every day, the money bag is in the gold every day, and the ticket cannot be spent in the next life.
But in 2006, Liu Jinqi did something that shook the circle of friends level 12: let the billionaires improperly run to the Gobi to open up the wilderness, and suffer hardships.
People have speculated, is there something going on Liu Jinqi's stall?
In fact, Liu Jinqi himself understands that the money earned over the years is because he has caught up with the good welfare policy, and since he has lived a good life, he must be rich to the people and assume the social responsibility of entrepreneurs. Therefore, while other coal bosses are spending their days drinking, he has already done public welfare charity in nursing homes, schools for the deaf and dumb.
In 2006, he inadvertently saw on TV that Ningxia was planning a million mu grape industry, but Ningxia's harsh ecological environment deterred many investors.
When Liu Jinqi looked at the ragged peasants, the children's yellow and thin faces, every household was an earthen kiln, and three meals a day were potatoes, the taste of poverty in his youth rolled in his heart.
He thought about it for a few minutes, and immediately took his luggage and flew directly to Ningxia.
As soon as I got off the plane, I followed other house owners and oil bosses to the Gobi Desert to investigate.
But they just got out of the car, a gust of wind rolled the sand and gravel for the bosses to eat a meal of sand, several people were still scratched by the stones on their faces, and they were angry and grinned, saying: "This ghost place also grows grapes, the investment is calculated in hundreds of millions, I'm afraid I can't turn over this in 10 years, which person did it is really stupid." ”
Liu Jinqi ignored their nagging, turned his head and saw many old people and children welcoming them, so he came over to say hello to them. Unexpectedly, a little girl directly pulled the corner of his coat and asked, "Uncle, did you really come here to grow grapes?" Grandpa said, when you come, we can drink water, eat white noodles, and have money to go to school. ”
It has been learned that these peasants were all from the Xihai Guhangzhuang to the Gobi Desert, and the strength of their families all went out to work, leaving them all farmers who could only grow crops, and they could not make a few dollars a year.
Seeing this situation, Liu Jinqi firmly said to the merchants: I want this 8,000 acres of land, and 50 million yuan will be paid off at one time. He also said to the villagers: "Tell your family, come to me for 200 yuan a day." ”
Of course, it is not unreasonable to cling to the advantages of growing grapes, but to be poor for generations.
If the grape seedlings are planted directly in this situation, they are either buried by the wind and sand, or they are dry and dry; they are not malnourished or seriously salinized, and if they want to have a good growing environment, they must first solve the three major problems of sand prevention, irrigation and soil quality improvement.
So in order to make the sand solidify, he brought more than 500 farmers to plant about 3 million poplar trees, and directly wrapped 5 villages and vineyards, three layers inside and three layers outside, becoming the most beautiful landscape on the bare Gobi;
In order to solve the problem of water sources, he himself spent more than 8 million yuan to introduce water from the Yellow River, and also bought water purification equipment to lay water pipes for every household in the village, so that villagers no longer need to buy water to drink dozens of kilometers away.
In order to balance the soil nutrition, he bought cow dung and sheep manure at a high price of 80 yuan / square, dumped it in a trench more than 1 meter deep, and fattened the poor soil.
Finally, in order to ensure the good quality of the wine, he bought hardy grape seedlings from France with a large amount of money, and hired a well-known winemaking team to guide him throughout the process.
In this way, Liu Jinqi is throwing money to help farmers and improve their lives. The infrastructure that could have been completed by 300 million yuan was spent on 600 million.
Friends have laughed at his brain into the water, 8 years only can not enter, it is clear that it is a loss of money, but also do.
But Liu Jinqi giggled: I turned the Gobi into an oasis, future generations can enjoy happiness, and I have made a lot of money.
In 2015, the aroma of wine came from the cellar, and more than 20 sommeliers gave him a thumbs up, and he cried with joy.
In 2016, this tannin-full, fruity, flavorful and long-lasting Ningxia Red Helan Mountain Cabernet Sauvignon wine successfully and completely conquered the hearts of the judges in the large-scale competition in Brussels, calling out: other wines are eclipsed in front of this bottle of wine.
He spent ten years and proved that domestic red wine is no worse than foreign taste. 10 years of effort, but also formed a butterfly effect, attracting many entrepreneurs to join, Ningxia Helan Mountain foothills since then boiled up, a total of 211 wineries in the region, to solve the life of more than 200,000 immigrants in Xihaigu.
But Liu Jinqi did not give up because of this, but took the money he earned, once again purchased land and grape seedlings in large quantities, and planted grapes for farmers free of charge, so that they could completely realize self-reliance and live a rich life by craftsmanship.
Today, Liu Jinqi is 55 years old, and he has led more than 30,000 farmers to plant more than 100,000 acres of vineyards, turning the former Gobi into a golden beach.
If you like to drink, you may wish to try this Ningxia Helan Mountain East Foothills Cabernet Sauvignon wine, click on the bottom of the article [take a look] to place an order, good to drink is not expensive, but also to contribute to the poverty alleviation in the west. If you can't see it, you can quit the content and come in again, thank you.
Ningxia Red Helan High Quality Wine