Recently, COFCO Fu Linmen National "Xiaofu will Flower Ice and Snow Show" activities were held in Beijing, Nanjing, Hangzhou and other places. COFCO Fulinmen, together with Chen Lu, China's first figure skating world champion and "COFCO Fulinmen Ice and Snow Dream Ambassador", and Xu Tao, a recitation artist, joined hands with Visual China to popularize ice and snow sports and promote the spirit of sports through ice and snow master class ice and snow shows, ice and snow shows, ice and snow fun interactions and national style cultural performances, folk customs, flash mobs and other forms to light up and protect Xiao Fujiang's ice and snow dreams.
At the beginning of the winter vacation, driven by the wave of "300 million people participating in ice and snow sports", this activity was warmly welcomed by many parents and parents, who chose to bring their own cute children to experience this ice and snow fantasy "home" year.
Chen Lu said that it is a great honor to serve as the ambassador of COFCO Fu Linmen Ice and Snow Dream to help the implementation of the Fujiang plan. I hope that this activity can plant the seeds of love for ice and snow sports in the hearts of Xiaofu generals.
Focus on the national style ice and snow cute children: the master to help, edutainment
In this event, COFCO Fu Linmen hopes to show the beauty of sports and culture, so that Xiaofu will harvest the power of growth in participation, experience and learning.
Chen Lu's daughter Anna, as the Fu Linmen Ice and Snow Little Fu General, showed the audience a song "Mulan" choreographed by Chen Lu herself, and the perfect integration of Chinese national culture and ice and snow sports was staged again.
Recitation artist Xu Tao also combined ice and snow sports with six cute children to jointly present "Qinyuan Spring snow". His majestic and heroic interpretation is intertwined with the innocent and childish voice, making the famous sentence "Count the popular characters and look at the present dynasty" incomparably vivid.
Coinciding with the Approaching Spring Festival, the twelve zodiac signs, local operas, national costumes, Chinese martial arts and other national style cultural elements in the event are also vividly interpreted by many Xiaofu in the form of ice and snow sports, adding many years of flavor to the activity, so that every performer, participant and viewer can experience the humanistic spirit contained in traditional Chinese culture.
Guofeng Ice Listing Set: Multi-dimensional interactive music turned the sky upside down, and the family praised it
COFCO Fu Linmen also prepared an interactive experience of ice, snow, culture, folklore and trends for the participating parent-child families.
Ice hockey curling fun challenges, ice and snow sports knowledge quiz are rolled throughout the day, there are fashionable and cool night skating periods in the evening, ice and snow adventures, VR skiing also provide fun interactive experiences for people who are not good at skating.
In addition, the experience activities of traditional Chinese New Year customs such as "pointing cinnabar moles", calligraphy masters sending blessing characters, and taking family portraits allowed participants to feel the charm of traditional culture in the atmosphere of "Ruixue Harvest Year".
A parent who accompanied his children to participate in the activities said: "The traditional New Year customs of ordering cinnabar, writing blessing characters, drawing sugar paintings, and kneading dough people are now difficult for children to experience, and it is a rare experience to be able to reminisce with the whole family, and I hope that children can pass on the traditional New Year's flavor." ”
Fu will plan to expand: light up the dream of ice and snow, and bloom the flower life
The "Fujiang Plan" is put forward by COFCO Fulinmen in March 2021 based on the brand concept of "if you have a home, there is a blessing in the door" and the sense of social responsibility of national grains and oils; it aims to achieve the beautiful vision of "family is blessed, everyone is blessed" by carrying forward the exemplary power of the great rejuvenation of the Chinese nation, caring for the healthy growth of young people, and achieving the beautiful vision of "family is blessed, everyone is a blessing".
The proposal of "Ice and Snow Fu general" this time is another expansion of the "Fu Jiang Plan" after Fu Linmen joined hands with the national idol Chinese women's volleyball team and the big country heavy weapon China Aerospace.
For the original intention of holding the national "Xiaofu will flower and snow show" activity, the relevant person in charge of COFCO Said that based on the height of the national grain and oil industry, we must not only be happy with the table of hundreds of millions of families, but also guard the spiritual happiness of the national family.
Whether it is in the field of sports or culture, ice and snow for Chinese people in addition to natural beauty, but also related to self-confidence, hard work, perseverance and other spiritual qualities. "Ice and Snow Blessing" is another organic combination of Fu linmen's national spirit and "fu" culture, and in the future, COFCO Fu linmen will continue to drive the development of enterprises with social values, and resonate with hundreds of millions of Chinese families in the new era.
It is reported that COFCO Fu Linmen also plans to launch ice and snow master classes, dream micro-films, etc., to continue to share the charm of ice and snow sports with the Chinese people, promote the spirit of sports, advocate a healthy and nutritious lifestyle, and accompany the good life of the whole people.