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Via was fined 1.341 billion, the crisis hidden behind you and me, must not be known! (Full text high energy)

author:Guohai Management Consulting
Via was fined 1.341 billion, the crisis hidden behind you and me, must not be known! (Full text high energy)
  • Source: Guohai Consulting has its own original methodology system
  • The views expressed in this article are solely those of the author

01

The underlying logic of the gap between people

Let's start with a look at the phenomenon:

A fresh graduate, the same starting point, more than a month 6000, less a month 4000, but after ten years, the gap may be as much as ten times twenty times, a month 6000 becomes a month 6500, a month 4000 may become 35000;

The same is true on the road to entrepreneurship, ten years ago in the same industry, do the same project; ten years later, the company's turnover and profit gap will reach a hundred or thousand times more!

Faced with such a phenomenon, let's consider a topic:

Why is it that in the workplace, some of the friends and partners around you are about the same age or even much younger than yourself, but the achievements far exceed your own?

Why do you keep working hard, but no matter how you pay, you still get the results you want?

Why do I learn a lot, but many times I can't do it, and I still can't solve the problem?

Many people have always thought that it is a problem of their own ways and methods, and some people think that it is a problem of not working hard enough.

But is that really the case?

If in this world, the degree of effort is used to evaluate a person's achievement.

So it stands to reason that the person who fights in the world should be the richest person in the world.

If in this world, a person's achievement is evaluated by the level of knowledge.

So it stands to reason that the person who reads the most in the world should be the richest person in the world.

However, in reality, this is not the case!

Because a diligent person, it seems that every day to get up early and greedy, the wind and the sun, day and night work has not stopped, very industrious, but the so-called diligence is only physical, if you let him read a book for an hour a day from now on, I believe that there are very few who can persist.

This tells us that physical diligence cannot make a person,

A shift in mindset can lead to a starting point for achievement,

Shifts in behavior patterns can lead to the results of achievement.

The shift in mindset has a starting point, and that is to start by overcoming the "weaknesses of human nature."

02

What is the weakness of human nature?

Guohai believes that the weakness of human nature is an innate human characteristic of a person, and it is precisely because of this characteristic that it deeply affects all the mirror images of a person or an organization, so human nature is an underlying logic that determines life.

Via was fined 1.341 billion, the crisis hidden behind you and me, must not be known! (Full text high energy)

We found that as early as 2500 years ago, the Buddhists proposed the five poisons:

Greed - coveting fame and fortune, money, and enjoying comfort;

Anger - often angry, people scold us, can't stand it, afraid of losing face;

Delusional - self-righteous, unreasonable, chaotic judgment;

Slow - arrogant, strong sense of superiority, easy to be proud and complacent, strong vanity;

Doubt - doubt, loss of confidence in everything;

We have met many people who have been successful, and we have also seen some people who have not been willing to be mediocre but have always been mediocre, and they are roughly portrayed like this:

First, insatiable greed

LeTV, once the largest bull stock on the ChiNext board, under the leadership of boss Jia Yueting, created the "Seven Ecological Chemical Reaction Systems", which crossed from a video website to super TV, mobile phones, automobiles, fresh food, etc., and its business covered Internet video, film and television production and distribution, intelligent terminals, large-screen application markets, e-commerce, Internet intelligent electric vehicles, etc. At its peak, its market value increased 30 times in less than 3 years to more than 170 billion yuan.

Later, LeTV, which was once in the sky, began to falter: first, LeTV's sky-high acquisition of 9.8 billion yuan of LeTV Pictures failed due to regulatory accountability; then, at the end of the year, rumors of LeTV's mobile phone funds were tight and in arrears with suppliers; after that, there were various events such as Jia Yueting's equity pledge explosion, LeTV financing crisis, LeTV sports business collapse across the board, and LeTV North America's large layoffs.

A few years later, LeEco officially suspended trading, and Jia Yueting also resigned as president of its listed company LeTV, and the "LeTV Empire" fell apart. LeTV is cloaked in the pseudo-cloak of ecology, and the enterprise business is overextended, attacking from all sides, forming an unbearable situation in which one person chases many rabbits.

Via was fined 1.341 billion, the crisis hidden behind you and me, must not be known! (Full text high energy)

Hundreds of years of commerce.

There are many cases like LeTV, and the former Chunlan air conditioners have been extremely inflated due to past successes, and eventually lost.

Review a few important business events in 2021:

1. Alibaba was fined 18.2 billion yuan for antitrust;

2. Wei Ya was fined 1.341 billion yuan for tax evasion and evasion;

......

Behind all kinds of business events, there is a common point, that is, "greed".

Via was fined 1.341 billion, the crisis hidden behind you and me, must not be known! (Full text high energy)

Second, be high and far.away

The first mistake of the high-minded person is that it is unrealistic, divorced from reality and divorced from itself, and it is always unaccustomed to this and unaccustomed.

Or think that everything around him is difficult with him, or disdain everything around him, and complain all the time, thinking that this is also unreasonable, that is also unfair.

Zhang San is not good, Li Si is not good, only he is outstanding.

Not being able to face oneself squarely and not having self-awareness is a prominent feature of those who are high and far-sighted.

The ancients have long warned us that a good high-minded person will eventually achieve nothing!

Fang Zhongyong, a commoner in Jinxi, has been farming for generations. Zhongyong grew up to be five years old, never knew pens, ink, paper, or stones, and one day suddenly cried out for these things. His father was amazed by this and lent it to him from a neighboring family, and Zhongyong immediately wrote four poems and inscribed his own name.

Via was fined 1.341 billion, the crisis hidden behind you and me, must not be known! (Full text high energy)

The poem is based on people who support their parents and unite with the clan, and are transmitted to the whole village to watch. Since then, the designated items have allowed him to compose poems, and he can write them immediately, and the style and truth of the poems are worth seeing.

The people of the same county were surprised by him, and gradually invited his father to be a guest, and some people even paid for Zhongyong's inscription. His father thought it was profitable and led Zhongyong around every day to visit people in the same county and prevent him from learning.

During the Ming Dynasty, he was twelve or thirteen years old. Let him write poems, but the poems he wrote are no longer commensurate with his former reputation. After another seven years, he asked about Fang Zhongyong's situation and replied, "He has completely disappeared and become an ordinary person." ”

In this story, it is not difficult for us to conclude that everyone should weigh how much ability they have, how much ability they have, do not be complacent about the little achievements in the past, know what flaws they have, and do not use their own strengths to be shorter than others.

Don't have only your own tall image in your heart, never suffer from ignorance, only suffer from people who do not know themselves. Day after day, year after year, there is always a feeling that there is no talent to meet, and the hero is useless.

Being so ambitious and far-sighted that wanting to achieve it overnight not only violates the laws of nature, but also makes it difficult to move forward, which will only disappoint you and deepen your frustration. Therefore, everything should still be done according to one's ability, and must not be ambitious, so as not to receive the opposite effect.

Via was fined 1.341 billion, the crisis hidden behind you and me, must not be known! (Full text high energy)

Unfortunately, in real life, there are too many people who have low eyesight and low hands, are so high and far-reaching, and there are too many people who can't do big things and don't want to do small things.

Third, love vanity

Qin Shi Huang, Six Kings Bi, Four Seas One, Yan Zhao's Collection, Qi Chu's Management, and Han Wei's Essence were all in his pocket, so the First Emperor had a vain heart, singing the night strings, treating treasures like gravel, abandoning the throwing, and not regretting it. With such vanity, he became arrogant and arrogant. The implementation of tyranny, the deprivation and suppression of the people of the world, and in the end they ended up with a pawn, Hangu Ju, the Chu people burned, poor scorched earth, the once powerful Qin state collapsed like this!

For example, Guan Yunchang, who was the Head of the Three Kingdoms, experienced countless battles in his life and won the praise of everyone. Vanity made him more and more conceited, defeated and taken Maicheng, how decaying! Since then, it has been difficult to rise from the east mountain, and finally fell into the hands of the enemy, and the head of the person landed on the ground, which is really sad! Shi Chong, fighting with the royal family, burned candles for firewood, and red brocade for the ground, but it brought the disaster of killing! The Sui Dynasty Emperor's silk satin surrounding the tree, boasting of the ethnic minorities, causing the smoke of Wagangsai ... The imprint of history tells us that vanity is bound to bring disaster!

I have met many people, most of their lives have passed, in career, love, family, life, always bumping into each other is not smooth.

Isn't it hard work?

Not really. He had also tried really hard to learn and done a lot of things.

However, this type of person is often the fatal weakness of some personality: vanity is extremely strong!

What this kind of person wants is the scenery, and others can see and praise. The illusion of arrogance, which is bent on returning home, dominates the core part of the motivation for all his actions. But the core part of his thinking is that he often has problems in his assessment of people and things.

Many times, he will treat the good intentions of others as malice, and thus hostility will arise. Worst of all, he will react and act according to his wrong assessment, and the result will often offend people and mess things up.

He thinks too much about himself and is narcissistic. That kind of excessive self-confidence is manifested in the fact that no matter what happens, he has to compete for a high position and try to suppress others. In fact, behind it is their own lack of self-confidence and low self-calculation.

A person who lives with personal purpose as the core is the interest of the individual and the person who is closely related to him, while the interests of others are not considered and thought of.

Via was fined 1.341 billion, the crisis hidden behind you and me, must not be known! (Full text high energy)

03

How to overcome the weaknesses of human nature

Two mindsets, four paths.

Two mindsets

1. Flexible operation and strain

The ancients said: "Nothing is big or small, it is all expensive and wise." Who are the wise men? Improvise. ”

In a sense, a wise person is a person who can act cautiously, adapt to changes, and remain calm in difficult situations.

Wisdom lies in ruling the big, prudence lies in fear of the small, a deep consideration, better than a hundred hasty actions, the embankment collapsed from the ant nest, subtle must not be careless.

Gong is the first of virtue, prudence is the basis of action, and prudence is the basis of "not being confused". A person who is cautious in handling things must be a person with a clear head, and he must be a person who is not confused in the face of great right and wrong.

2. Always maintain a reverential heart

"Soldiers, the great affairs of the country, the place of death and life, the way of survival, must not be ignored."

At the beginning of "Sun Tzu's Art of War," it emphasizes the height of things, that fighting a war is a major national affair, and that it is related to life and death, and if you are not careful, you will perish, so it is very important, we must be cautious, be clear-sighted, and be familiar with the real situation in all aspects. It can be seen that Sun Tzu attaches great importance to the matter of fighting, so he will not make a decision casually by patting his head.

Via was fined 1.341 billion, the crisis hidden behind you and me, must not be known! (Full text high energy)

And in our daily life, there are often many bosses, individuals, for what to do lack of the most basic cognition, do not consider the causes and consequences, or considered, but the consideration of vague, not clear, for the details of some things a question three do not know, can not say a reason, but think that they have considered clearly, a hot head, a pat on the head, the decision was issued.

And then the result of the matter meets the expectations, and everyone rejoices; if things do not meet expectations, but they are angry and helpless, this is not enough understanding of things, and the height in the heart is not enough. This kind of person is indeed very common in life, or it is you and me, but there is no self-awareness!

If there is no reverence, it is bound to be impetuous, doing things can only float on the surface, dragonflies a little water, there will be behavior like the above, it is impossible to explore its true depth, it is impossible to control things, it can only resign to fate. This is the excuse for the weak to their fate.

Four paths

First, be determined to be ambitious and do not act opportunistically

Mencius said, "If man has no aspirations, he is the same as beasts."

Wang Shouren said: "If you don't stand up, nothing can be done in the world."

It can be seen how important it is to aspire to a person's life.

As the saying goes: trees have no roots and do not grow, and people have no ambitions. If a person does not have lofty ambitions, it is difficult to make a difference. On the contrary, a person with ambitions, a person with a direction of effort and a driving force for progress, is not afraid of hardships and hardships, always full of expectations and passion for life, and also rejects mediocrity, just as the Song Dynasty scholar Xie Liangzuo said: "People must first make up their minds, and their aspirations have fundamentals." For example, trees have roots before they can be planted into a hug tree. ”

In the children's enlightenment bibliography "Augmenting the Sages," it is written: "Mountains stand on the ground, and people stand on their aspirations." It is not difficult to be determined, but it is difficult to work hard and diligently according to your own ambitions at all times, and practice your ambitions diligently. In the event of setbacks or changes in the world, it is a common disease of ordinary people to find a reason for themselves to sink against their own ambitions. "There is a way: those who have aspirations make long-term aspirations, and those who have no aspirations always make aspirations. Nine times out of ten who are rubbed by life, there are three or four twilights, and there are halfway and abandoned, but "the strong are not wise enough", only those who have not changed their ambitions after enduring hardships and hardships can cut through thorns and thorns and move forward in an indomitable way.

Via was fined 1.341 billion, the crisis hidden behind you and me, must not be known! (Full text high energy)

Su Shi, a writer of the Northern Song Dynasty, said: "Those who have established great things in ancient times not only have supernatural talents, but also have the will to persevere." It is to warn us that when we do things, we must have perseverance, confidence, perseverance, and perseverance in order to travel thousands of miles and vow as we were at the beginning.

On the one hand, determination is the foundation of adult success, "scholars must have ambition first, and those who have ambition are not willing to be vulgar." On the other hand, "if you don't have high ambitions, you will drown in vulgarity." Mr. Xiao Tianshi once proposed in the classic book "Analysis of the Secrets of the Success of the World's Great Men": "Determined to be on the top, we will be in the middle; If you are determined to be in the middle, you will be able to get down. "It is pointed out that we must not only aspire, but also set lofty aspirations, lofty ideals and clear goals, so that we can have spiritual support and strong motivation, and can we continue to inspire and lead us to move forward courageously.

There is a story where three bricklayers were asked, "What are you doing?" The first one said, "Bricklay." The second one said, "Make money." The third said, "Build the most distinctive house in the world." Later, the first two were ordinary bricklayers, while the third became a famous architect. This story also tells us that if we want to achieve great things, we must first set great ambitions.

The ancients said: "The trend of ambition is not far away, and the poor mountains and the sea cannot be limited." Where the ambition is, there is no insistence, sharp armor, can not be yuya. "People are noble and ambitious, and those who have ambitions can accomplish things, but "people have no good will, although they are brave, they will be hurt." If a person does not have good ambitions and has bad intentions, even if he is brave enough to move forward, he will be frustrated and eventually fail. The ancients said, "Many unrighteous deeds will kill themselves," and this is what lies.

Second, don't be dreamy, start with small things

People who don't have the opportunity to do big things are because they haven't proven themselves by doing small things well. The more inconspicuous it is placed, the more active it is to shine. Before others dare to entrust heavy responsibilities, do small things to the extreme to prove your strength. See the big in the small, and see the real work in the small things. Start small, start small, and lay a good foundation for doing big things. Achieving great things starts with doing small things well.

The ancients said: "If you don't accumulate steps, you can't go thousands of miles; if you don't accumulate small streams, you can't become a river and a sea" is the truth that if you want to become a big thing, the big climate must start from a small thing. Small things can be seen in the small things. Only with the spirit of doing small things can we produce the courage to do big things. Every little thing and every detail will be perfect, and we will have the opportunity to create our own glory in our work.

The so-called big things and small things are only relative. Many times, small things are not necessarily really small, and big things are not necessarily really big. As the saying goes, "A drop of water can refract the whole sun." A "big thing" is made up of many insignificant "little things." One little thing is a small thing, and many small things add up to big things. In psychology, the key lies in the cognitive ability of the person doing the work. Don't underestimate the little things, don't hate the little things. Big things are often accumulated by every little thing done, and every detail of big things is actually a small thing.

From the perspective of people's general mentality, when it comes to doing small things, in fact, most people are not willing to do it. But the biggest difference between successful people and ordinary people is that they are willing to do things that others do not want to do. Most people are not willing to pay the price easily - they are afraid of the light, but the successful are willing, and this is the cleverness of the successful.

In fact, many of the things we do, like the postman delivering newspapers, have to be repeated every day, but without such obscure repetition, it will be difficult for us to build a well-off society.

No matter how you behave or do things, you must pay attention to details and start from small things. A person who is unwilling to do small things cannot succeed.

Via was fined 1.341 billion, the crisis hidden behind you and me, must not be known! (Full text high energy)

Lao Tzu has always warned people: "The difficult things under the world will be done easily, and the great things under the world will be done in detail." "If you want to be better than others, you can only work on every little thing." People who can't do small things can't do big things. If you can't be competent in small things, how can you talk about "showing your skills" in big things? Without the attitude and ability to do "small things" well, if you want to do a good job of "big things", you will only become "wood without roots, water without a source", and it will not become a climate at all. Which of the generals of the army did not start with the soldiers?

Facts have proved that people who "can't do big things and don't want to do small things" are doomed to do nothing in their lives; and those who strive to do every little thing well will certainly be able to realize their dreams in life.

Be down-to-earth, start from small things, start from what you can, start from your good at it, start from what you are familiar with and will do, only in this way can you win the trust of society and win people's likes and appreciation for you.  

Third, focus on the inner self and lose face

The ancients said: "The sergeant forgets his name, the sergeant makes a name, and the corporal steals his name." Vanity is also a kind of "stealing."

The vanity is easy to be frivolous, the frivolous is easy to be deceived, the deceived are easy to be hurt, and the injured are easy to sink. Many sinking begins with vanity.

Zeng Guofan said: "Do not compete with gentlemen for fame, do not compete with villains for profit, and do not compete with the heavens." ”

There is no dispute with the world, but there is no dust; there is no dispute with others, cultivation and cultivation; there is no dispute with oneself, and it is also light and thick and calm.

Via was fined 1.341 billion, the crisis hidden behind you and me, must not be known! (Full text high energy)

Fight with people, fight for a little false name, fight for a little fly head small profit. In the end, it is only a matter of exaggeration, a struggle of loneliness, and a loss of both sides. Only because you can't fight for the sand in your hands, life can't stand you so squandered.

It is better to be lofty and far-sighted, steady and solid, honest in doing things, and conscience in being a person. When you have the ability, you are determined to do big things, when you are not able, you are happy to do small things; when you have spare money, do some good deeds, when you have no money, do some housework...

Fourth, reject all temptations and focus on long-term interests

For entrepreneurs, the focus of strategy is often not to seize the opportunity, but to resist temptations – not doing something is more important than doing what. Jia Yueting is a typical example of not knowing how to refuse, he did find a "gold mine" and was pushed to the top of the mountain by the tidal wave of capital, but the problem was that he failed to control the situation.

In the face of the "gold mine", Jia Yueting had unlimited associations, and felt that if he did it casually, his career could be infinitely extended, enlarging the industry of tens of billions of yuan and hundreds of billions of yuan. Such stories abound in modern business society, and in the face of great temptations, very few people can retreat.

Laws are not subject to the will of man. The result of the four-sided attack may often look like a lot of benefits in the short term, but due to the deviation from the main channel, the core competitiveness is gradually missing, and once the capital chain is tight or the industry risk is encountered, the "enterprise building" will collapse rapidly

On the way forward, entrepreneurs must withstand the temptation to adhere to the industry they are engaged in, which requires entrepreneurs to love their industry from the bottom of their hearts and enjoy it. Zi said that "those who know are not as good as those who are good, and those who are good are not as good as those who are happy", and the same is true of doing business. The so-called "happy person" corresponds to what Einstein said, "Interest is the best teacher."

It can be said that taking the industry they are engaged in as "interest" is an important reason why many entrepreneurs eventually become industry bosses. As our national sea itself, it is also the foundation for the previous step to lay the foundation for the next step - so that we can go steadily and go far. In this process, there are also many interest temptations and shortcuts, but they do not work for us.

The same is true for the development of enterprises, only by adhering to the value of the strategy, firmly adhering to the goal and direction, "although nine deaths and still no regrets", can we "be the top of the mountain, a panoramic view of the mountains".

04

summary

As an individual, I am glad that the team found the mission of life and the meaning of living at a very young age.

As an enterprise, we must unswervingly move forward towards the original goal, and do not forget the original mission.

There is a kind of outlet called long-termism, managing one's own humanity well in order to manage one's own career and family, in order to control one's own life!

Via was fined 1.341 billion, the crisis hidden behind you and me, must not be known! (Full text high energy)