If Shanghai wants to truly become an international consumption center city with global influence, it should actively support and build a number of consumer goods brands that can represent the strength and culture of Shanghai while further developing high-end industries and advanced manufacturing industries, vigorously cultivate and develop innovative design capabilities of consumer goods, and make Shanghai a source of innovative design of consumer goods in the mainland, so that the construction of Shanghai international consumption center city has a more substantial connotation.
Establish the goal of cultivating a number of Influential Shanghai brands in the field of consumer goods in the country and even the world. For the operation of these brands, the company headquarters, innovative design center, brand operation center in Shanghai, processing and manufacturing, marketing promotion, logistics and distribution, etc. are distributed throughout the country and even around the world according to the principle of cost optimization and the needs of market layout.
Support and revitalize some "time-honored" brands with unique connotations and good market adaptability. First of all, it is necessary to improve and enrich its connotation, secondly, it is necessary to accurately position it, and third, it is necessary to widely publicize it.
Encourage and support innovation and design in the consumer goods sector. In particular, shanghai has relative advantages in smart home, cosmetics, fashion and apparel, gold and silver jewelry, home textiles and specialty food and catering and other fields to gather innovative design teams, introduce innovative design talents, constantly innovate and lead the industry trend.
Combine technological innovation with consumer product design innovation. Innovations and breakthroughs in science and technology are ultimately transformed into product achievements with application value. It can be applied to high-end products in aerospace, aviation, medicine and other fields, and can also be applied to various consumer goods. Thanks to the support of the latest scientific innovations, the innovative design of consumer goods can also be in a leading position. Therefore, Shanghai should make full use of its advantages in scientific and technological innovation in the innovative design of consumer goods, carry out applied transformation, and continuously improve Shanghai's scientific and technological content and quality functions in the field of consumer goods.
(The author is a professor at the Business School of Shanghai University of Finance and Economics)
Author: Chao Gangling
Editor: Chen Yu