Some time ago, Yongnuo launched a digital camera with SIM card YN455, equipped with M4/3 mount, its set price of 4578 yuan, the fuselage price of 3988 yuan, is still very distinctive, but caused little repercussions. So this time we will study whether there is a market for this product.
This camera, built-in mobile phone processor, 8 cores, 6GB RAM, 64GB storage, Android 10 system. Equipped with a 20-megapixel M4/3 cmOS, it is compatible with M4/3 mounts, compatible with its own autofocus lenses of Oba, Panasonic, and Little Ant, and many more manual lenses.
It is equipped with a 5-inch screen, 1920x1080 resolution, support for various apps, and various live streaming tools.
It has a 1/4 inch screw on the top for easy connection to fill lights, microphones, and more.
There is a USB-C/DP connector on the side, a TF card slot, and a headphone and microphone connector.
On the bottom is a SIM card slot, a 1/4-inch screw, and a battery compartment. Its DP interface supports image output in 1080p specifications. With 4400mAh battery, 18W fast charging, support dual-band WiFi, Bluetooth 5.0, weight 650 grams, aluminum alloy body.
The YN25mm F1.7 lens comes standard with a 35mm-equivalent focal length of 50mm and a filter diameter of 52mm.
It should be noted that it supports 4G networks and can also become a computer camera, functionally designed as much as possible.
So whether this product is successful, from the current point of view, the sales volume is not too ideal, there are many reasons for this, let's take a look.
First of all, what is most needed for live broadcasting is not the amount of light, clarity, which can be compensated by fill light, but beauty, and the SOC beauty ability of this phone is certainly not as good as Snapdragon 8 Gen 1, or other high-end processors;
Secondly, this is a 4G network, the transmission speed is slow;
Third, although this camera is an Android system, it cannot be used as a mobile phone, at least it cannot be put on the table, so the mobile phone must still be brought;
Fourth, the M4/3 CMOS has limited image quality, and the advantages of mobile phones are getting less and less.
So, is it pointless for Yongnuo to do this? Nor is it, the need for cameras to transfer photos to phones has always been there, such as vphoto's VBOX device.
The problem here is that the network of Yongnuo cameras is 4G, soC performance is also average, and our mobile phones, many are Snapdragon 778G, Snapdragon 870, Snapdragon 888, etc., this gap is still too big.
So Yongnuo better choice, is to launch a camera, and then with a fixed bracket, convenient to connect their own 5G mobile phones through the USB cable, the development of the corresponding APP is good. That is to say, the camera is equivalent to adding a camera to the phone, a powerful CMOS and lens group, and it is enough.
Of course, this device positioning is not everyone's leisure camera, but a live broadcaster, so it belongs to the industry equipment, and it is not considered a mass consumption device. However, how many people will need such a product among the girls of live broadcasting?