The Spring Festival is the peak season for liquor consumption, and friends and relatives can't help but drink two drinks when they get together. So, for the Spring Festival to entertain friends, or family gatherings, is your wine ready? Spring Festival toast, what kind of wine will you pour?
The cover news reporter learned that in order to enliven the festive atmosphere, Wuliangye prepared a large number of blessings for everyone, presented gifts to consumers, and helped the New Year to become stronger.
The online ecological New Year Festival is lively and lively
In today's mobile Internet era, both young people and the elderly are accustomed to placing orders online.
It is understood that in order to make this Year of the Tiger lively and lively, Wuliangye New Retail Company has planned an online ecological "New Year Festival", consumers only need to board the official flagship store of Tmall Wuliangye, the official flagship store of Jingdong Wuliangye, the official flagship store of WeChat Mini Program Wuliangye, the Jingdong self-operated, Tmall supermarket, Suning self-operated, and the official flagship store of Douyin Wuliangye" to purchase Wuliangye products. At the same time, consumers will also have the opportunity to receive limited Chinese New Year gifts such as "Panda Wine Gift Box" and "Sifang Nafu Ru Kiln Tea Set".
In addition, before January 28, consumers through WeChat search "Wuliangye Store Cloud Shop" Mini Program, collect "Ping An Fu, Struggle Lu, Sports Shou, Contentment Xi, he Qi Cai" five Fu cards, you can get a lottery ticket, participate in the january 29 to 31 lottery, there will be nearly 50% chance to draw 50 yuan cloud store wine coupons or Golden Tree Full Hall gift box; luckier, you can also draw 2580 yuan Wuliangye • Yuanding Jingsheng (ring model), worth 9999 yuan 1.5L classic Wuliangye, etc.
Offline sales channels are full of gifts
Offline, Wuliangye has also prepared a full blessing for consumers. You only need to go to each store to buy two bottles of classic Wuliangye, a box of the eighth generation of Wuliangye or a box of gold Wuliangye, you have a chance to receive a limited edition "Jihu Yingruifu Gift Box". In addition, Wuliangye specialty store also launched the "Wufu Chengxiang" New Year gift box, giving gifts during the festival, especially festive and auspicious.
In addition, in METRO, RT-Mart, CR Vanguard, BBK, Gome, Carrefour, Bailian, Dennis and other stores, consumers who buy Wuliangye designated products can participate in the lottery after 1666 yuan, and the prizes are small gift boxes worth 298 yuan and gift boxes worth 1688 yuan. When you buy Wuliangye designated products in Walmart supermarkets, you will have a Walmart shopping card to get.
Wuliangye also launched the "Prosperous China Banquet" activity, consumers do wedding banquets, birthday banquets, full moon and other banquets, buy gold Wuliangye, Wuliangye 1618, 39 degrees Wuliangye up to 3 pieces, feast up to 5 tables, you can receive a 5L banquet collection wine altar.
All kinds of circle marketing activities are innovative
In order to let everyone live a "hemei" Chinese year, recently, Wuliangye launched various types of circle marketing, with diverse forms, innovation, and deep interaction with consumers.
Wuliangye seized the peak season of Yuanchun, continued to carry out visits to large enterprises, cooperated with merchants to enter 5,000 key enterprises, and maintained more than 10,000 VIP consumers.
At the same time, the "VIP exclusive tasting meeting" created by Wuliangye has blossomed all over the country, accurately locking the VIP crowd and passing on the value of Wuliangye wine.
Wuliangye has also carried out 4 "classic through time and space" classic Wuliangye exclusive tasting sessions in Tangshan, Quanzhou, Shenzhen and Urumqi, bringing consumers a different experience.
In the middle of this month, the DCH China × Wuliangye 2021 Bentley Golf Tour Finals was held in Chengdu, and the "Classic Wuliangye" link bentley Chinese car owners and golf enthusiasts, highlighting the high-end lifestyle and creating a New Year atmosphere.
All along, as a representative of China's high-end liquor, Wuliangye advocates "co-brewing and beautiful life", adheres to the core value concept of "creating beauty for consumers", inherits the craftsman spirit of "no matter the cost, does not care about the cost of labor, and does not count the years", and impresses many consumers with high-quality wine.
In the New Year of the Tiger, pour a cup of Wuliangye and toast our "peaceful and beautiful life".