Classic sound, good quality wine. In the blink of an eye, Langjiu has been working with "The Voice of China" for ten years.
From 2012 to 2021, Langjiu joined hands with The Voice of China to complete the Spring and Autumn Festival. On October 15, "The Voice of China 2021" ushered in the night of the peak showdown of the finals. In the tenth summer of the good voice, Langjiu came to a successful end hand in hand.
Peak Showdown Night
Langjiu Estate witnessed Wu Keyue winning the championship
In the past ten years, the "Voice of China", which is exclusively commissioned by Langjiu Estate, presents a perfect stage for the audience to be sincere and unchanged. In addition to the first live broadcast to the global audience in Hangzhou, the four mentors and assistant teachers appeared in the four branch venues of Beijing, Shanghai, Shenzhen and Wuhan at the quality moment of Langjiu Estate, bringing unique surprise linkages to the audience, singing the prosperity of the motherland, singing the glory era, and the annual peak sound feast was thus opened.
From the opening of the hot summer premiere to the early autumn hit witness, Langjiu Manor has accompanied the growth of the annual good voice. Hall-level instructors, popular students with both topicality and professionalism, and past champion students sang the music wave of the Chinese music scene.
With the end of more than two months of competition, Wu Keyue also used a championship throne to draw a perfect end to his dream journey. Wu Keyue's infectious finals stage also received rave reviews from the audience, "Thank you for letting me discover such a treasure singer, who is beautiful and sweet!" And the beautiful and moving mood of "Drifting Snow" she sang in the finals triggered a strong resonance among netizens, who said, "This pays tribute to the good memories in everyone's hearts, and the overall champion is really deserved!"
77 days and nights 207 million people participated
Lang Pai special song exploded this summer
At the final scene, The Voice host Hua Shao reviewed with the audience the wonderful collision between the Lang brand special song and the good voice this summer.
As a national music big IP program, The Voice of China has always been adhering to the national-level, popular entertainment spirit. This season's good voice, Lang Pai Special Song and Hua Shao launched the "Drink Lang Pai Special Song Draw Gold Bar" Douyin Speed Rap Challenge, which ended successfully with 2.07 billion plays, achieving a happy singing of the whole people, and even shouting the slogan of drinking T8 Hair, so that the brand image of Lang Pai Special Song was deeply rooted in the hearts of the people.
In addition, mentor Li Keqin and assistant coach Zhang Bichen led the team to sing the Lang Wine Estate branch venue to find musical inspiration and help the final impact the night. Langjiu Estate and China Voice these two major IP strong cooperation, this kind of subtle brand output, in the depth of the grass Langjiu Estate "growth and storage" unique secret at the same time, but also through the good sound stage to present geometric communication, to consumers to deliver quality "the strongest sound"!
Langjiu and China's good voice
Cheers to glory and tribute to a common decade
Ten years of sincerity and appreciation, sharing the abundance at this time. On the closing night of "The Voice of China 2021", Langjiu Manor and Langpai Special Song joined hands with The Voice of China to pay tribute to the dreamers who are walking non-stop on the road of music with an audio-visual feast, and pay tribute to the perseverance of Langjiu's consistent quality ingenuity.
Ten years together, good news eternal. The peak night of "The Voice of China" strung together the precious memories of these years with songs.
In 2012, when "The Voice of China" set sail, Langjiu cooperated with it.
In 2018, Xiaolang Wine successfully realized the challenge of "Singing Xiaolang Wine and Shocking the Guinness World Records", achieving an insurmountable brand communication power.
In 2019, "Xiaolang Wine Lucky Friday" ended with 500,000 people participating.
In 2020, the first Langjiu Estate x Qinghualang x China Voice joint 9999 pieces of limited release, paying tribute to the classics; at the same time, opened the #I am waiting for you in Langjiu Estate # Douyin Speed Rap Challenge, Langjiu Manor Music Season and many other interactive activities; Mentor Xie Tingfeng also led the team strength singers Cao Yang, Jia Yiteng, Fu Xinyao to explore the Langjiu Estate and find creative inspiration.
This year, the ten-year brand "Lang Pai Special Song" joined hands with the 10-year classic "The Voice of China", with Hua Shao as the activity ambassador, launched the "Drink Lang Pai Special Song Draw Gold Bar" Douyin Speed Rap Challenge, which received huge attention.
In 2018
In 2019
In 2020
Perseverance, drawing on a "good" word. Looking back on ten years of togetherness, every note and every drop of lang wine is so evocative. Behind a series of hot spots is another deep hand in hand between Langjiu and Good Voice. Langjiu has been innovating, better playing with the good sound, and bringing consumers a more diversified ultimate experience. Where there is music, there is a good sound, and where there is food, there is quality lang wine. Langjiu and The Voice of China applaud the glory and pay tribute to the common decade!