Pearl aesthetic probiotic solid drink
From single tracks to multiple tracks, Pearl Aesthetics is working hard to broaden the brand's horizontal competitiveness.
The clear sunscreen spray that is listed on the list, the silky soft makeup primer that creates the "skin-polishing" naked muscle, and the exquisite automatic eyebrow pencil that stirs the eyebrow makeup market, from the perspective of the new products launched in the past two years, from a single category to a multi-category expansion, the layout of multiple market segments, is one of the key strategies of true pearl aesthetics.
At present, with the increasing prominence of consumer health demands, big health has become a popular track, as an important branch of it, the probiotic market performance is more prominent. Relevant data show that China's probiotic market is growing at an average annual rate of 20%.
Noting such a development trend, Pearl Aesthetics recently launched a new probiotic solid beverage to lay out the probiotic market.
A probiotic solid drink with a "six-life guarantee"
At present, the cosmetics industry has reached a key node of transformation and upgrading, where are the future market opportunities?
In a diversified competitive environment, "fighting alone" in a single category seems to be insufficient to support the development needs of enterprises, and more and more companies have begun to extend their tentacles and exert efforts in more market segments.
And in each segment of the field to create a quality explosive product, become the focus of the pearl aesthetic "multi-point layout".
Whether it is sunscreen spray, or eye cream, eyebrow pencil, at the product level, Peggy, the founder of the pearl aesthetic brand, has always insisted on integrating high-quality resources with "global manufacturing". This time, the brand's probiotic solid drink is no exception. In product development and production, Pearl Aesthetic adheres to the 3P principle, that is, pure ingredients Pure ingredients, proven Place Of Origin, proven formula Proven Formulation.
True Pearl Aesthetic Probiotic Solid Drink originates from DuPont, the leader in probiotic science and manufacturing, DuPont has more than 100 years of experience in the fermentation of strains, and through freeze-dried stabilization technology, it has achieved the six-life guarantee of probiotics "seed live, fermentation live, processing live, storage and transportation live, import live, colonization live".
The person in charge of pearl aesthetics said that "live" and "sufficient quantity" are the keys to ensuring that probiotics are effective. The pearl aesthetic solid beverage uses the patent of room temperature preservation, so that the product is sealed and stored at room temperature in the original packaging, and the stability is maintained for 18 months.
On the one hand, solid beverages are used as a carrier to ensure that the beneficial strains can be maximized in the state of dry powder; on the other hand, moisture-proof sealed aluminum foil bags are used to ensure that the strains can be stored at room temperature and remain active.
To ensure that there is a sufficient number of each strain to function, Pearl Aesthetics adds 10 billion CFU active probiotics to each strip of the product.
Each strain has an "identity number"
The strains used in the product should have sufficient clinical evidence to prove their efficacy. Just as everyone has their own ID number, clinically validated probiotics also have an "ID number."
That is to say, the strain number is equivalent to the "identity card number" of the probiotic, representing the quality of the probiotic. For example, Bifidobacterium lactis B420, "Bifidobacterium lactis" is a strain, and "B420" is a strain.
Pearl aesthetics selected 4 kinds of star strains and 2 kinds of prebiotics combined together, the core ingredient Lactobacillus acidophilus NFCM can improve intestinal function, enhance intestinal immunity, care for human physiological health, bifidobacterium lactobacillus BI-04 can enhance resistance and maintain respiratory health; Bifidobacterium lactis B420 for the intestine to strengthen the barrier, reduce body fat, prevent weight gain; bifidobacterium animals Bb-12 can prevent antibiotic diarrhea, relieve irritable bowel syndrome, stabilize intestinal flora, improve ectopic eczema, Reduces the risk of gestational diabetes.
Inulin and fructooligosaccharides can selectively stimulate the growth and reproduction of beneficial bacteria in the intestine and activate their metabolic functions, so that the intestinal flora is transformed in the direction of beneficial host health.
Increase the track to the horizontal segmentation
Different from the previous new beauty products, the probiotic solid drink launched by Zhenzhu Aesthetics this time not only enhances the brand's product depth, but also allows the brand to expand to the horizontal track, so that the competitive market in which it is located changes from one track to multiple tracks.
From the perspective of the size of the global probiotic consumption market, the size of the probiotic consumption market has continued to grow. The global probiotic consumption market size was 49.4 billion US dollars in 2018 and is expected to reach 69.2 billion US dollars in 2023, and the probiotic industry has broad prospects.
Zhenzhu Aesthetics launched probiotic solid beverages, which not only expanded the brand diversification development ideas, but also met the different needs of consumers through more abundant product categories.
The person in charge of true pearl aesthetics said that among the six micro-ecosystems of the human body, the intestinal micro-ecosystem is the most important and the most complex. The intestinal flora accounts for about 80% of the total body microbiome and weighs 1200 grams. When the flora is out of balance, pathogenic bacteria will take advantage of the deficiency and endanger health. The introduction of probiotic solid drinks hopes to help consumers enhance their body's immunity. In the future, Zhenzhu Aesthetics will continue to accelerate the pace of new product research and development and product iteration upgrades, and create a full range of care for consumers with a rich and diversified product line.