People who pay attention to the development of the TV industry probably remember that for a long time, because smart phones, tablets and mobile PC products greatly occupied the screen time of users, TVs as the protagonists of the living room were left out in the cold for a long time. However, with the rapid development of science and technology, TV has not left us, but because of the upgrading of intelligence and industry technology, it is getting closer and closer to us. TV panel contrast enhancement, brightness increase, color range expansion, 4K and motion compensation continue to improve the clarity of the TV, higher quality film sources and programs have also been adapted to the TV, the look and feel is getting better and better.
But tv, like movies, the audience should feel a complete audiovisual experience, and now the general situation of the TV industry is that sound quality cannot keep up with picture quality. Users need to be equivalent to the sound performance of the picture, and naturally there will be higher requirements for the sound quality of the TV. But most ordinary users will not spend thousands of yuan more for sound quality to buy high-end models with better acoustics. Under such a contradiction between supply and demand, we were pleasantly surprised to see that shortly after the beginning of this year, TCL, the head brand in the vertical field of home appliances, took the lead in launching a cost-effective model equipped with Onqiao audio - TCL S12 Gold Label Theater TV.
Onkyo, a Japanese audio equipment manufacturer born in 1946, has been pursuing the reproduction and musicality of authentic sound for more than 70 years, and now has an unparalleled position in the industry worldwide. With top-of-the-line audio, amplifier, amplifier, and home theater products, Onqiao has defined global home theater standards seven times, and is the designated audio hardware supplier of IMAX Enhanced, as well as one of the first audio brands in the global market to launch power amplifier products with Dolby Atmos technology. Onkyo's top sound performance makes it absolutely dominant in the field of audio and video.
Since 2018, TCL has begun to carry out in-depth cooperation with Anqiao, and now Anqiao has become TCL's "royal" sound, which is the "trump card" to improve sound quality in TCL's high-end TV models. At the beginning of this year, the authoritative evaluation of the sound quality effect of the 98-inch giant screen smart screen series products launched by TCL has been unanimously praised by the industry. Not long after, TCL actually installed the "trump card" of Anqiao into this popular TCL S12, making it the only TV equipped with high-end Andao audio in the same specification and price.
In addition to equipping the TCL S12 Gold Label Theater TV with Ando Hi-Fi sound, TCL also cooperated with Onkyo and DTS and its own professional mixing team to jointly tune the sound. In order to improve the sound quality effect, TCL S12 Gold Label Theater TV is equipped with a standalone amplifier chip, DTS Virtual · X technology and Q sound quality engine Pro technology, crossover fine decoding, so that the sound band presented by the sound band is closer to the ultimate reception range of the human ear, that is to say, we hear the sound emitted by the TV, closer to the sound we hear in the natural environment, real and natural, the details are in place, and at the same time very layered.
The 75-inch model S12 is also equipped with a front-facing 4-unit acoustic structure, 30W super power, the sound scene, especially the transmission of the vocal part in the film and television drama is more direct, compared to the rear speaker, it is easier to create a sense of face-to-face sound dialogue. It can be said that this TV pays great attention to the sound quality performance of the TV in design, research and development, manufacturing and tuning, and it also has enough strength to create the ultimate immersive stereo surround sound effect, giving consumers a soundstage experience that shocks the soul.
In terms of picture quality, in order to create a theater-level TV product with the same excellent sound and painting, TCL generously applied some of its "unique secrets" in the industry to TCL S12 Gold Label Theater TV.
Smart TV, like many electronic products, its operating speed, picture quality and decoding transmission performance rely on its own "power system" - chips. TCL took out its own housekeeping chip, Meililong super energy chip T1, which is known for its super performance and high-speed processing power, and has many advantages in purifying color, eliminating noise and aliasing, fine adjustment, and AI intelligent recognition. Relying on this strong "heart", TCL S12 Gold Label Theater TV's 130% primary color high color gamut screen, Q quality engine and full ecological HDR play an excellent visual effect, with bright chiaroscuro contrast, natural and vivid colors, and a greater degree of preservation of picture details.
In addition to brightness and color, the quality of the TV is also an important evaluation criterion. TCL S12 Gold Label Theater TV not only uses a 120Hz e-sports level refresh rate, but also further improves the dynamic interpolation compensation to 120Hz, with the blessing of double 120Hz, there is a more detailed and coherent effect when displaying high-speed pictures, eliminating the impact of dragging on the movie, and the visual perception is clear and comfortable. (Some functions can be used after upgrading)
In terms of dimming, TCL S12 Gold Label Theater TV also uses its own unique patented dual hybrid dimming technology. The mainstream dimming technology in the industry is DC and PWM, and the highlight of TCL dual hybrid dimming technology is to complement the advantages of the two, so that the picture remains clear without strobe, improve the picture quality and healthy eye protection, and also obtain the dual certification of rheinland low blue light and no strobe.
In terms of appearance, TCL S12 Gold Label Theater TV is also seriously practicing its own living room theater concept, German Brown design, 8.4mm seamless middle frame, panoramic full screen, not only visual freedom without restraint, but also dustproof, not easy to deform, good heat dissipation advantages. The back supercar aesthetic design is smooth and smooth, and the texture is superior. Below the front is the honeycomb sound, with the Anqiao gold mark, the logo of the high-end audio pedigree comes with a noble temperament, so that the TV is in the living room, not only an entertainment center, but also the focus of appearance.
Overall, TCL S12 Gold Label Theater TV is the first time that TCL has equipped high-end audio on the mass TV model, and more consumers can feel the immersive theater sound effects that have never been seen before through this TV, as well as the shocking feeling of the integration of sound and picture. Once the consumer's ear has undergone the "baptism" of Anqiao audio, it is difficult to return to the past era of "TV audio can only listen to a sound", which has a positive impact on promoting the industry's attention and improving the sound effect. In the future, TCL will also serve what kind of audio-visual feast for consumers, which is worth looking forward to.