The special period is trapped in the footsteps, but it cannot be trapped in the long journey of the mind. Even if you're in the middle of a city, you can fill your mind with all the wonderful imaginations about a vacation by the sea. The sound of the waves fills the ears, the seagulls are in front of them, and the soft sand is stepped on, which is full of laziness, which makes people fall in love with the long and wonderful summer time.
At 4 p.m. Beijing time on September 23, Max Mara's 2022 Spring/Summer series show officially kicked off In the space where cement columns stood, the guests reclined comfortably on the folding beach chairs, allowing the cyclic undulating waves and the chirping of low-whirlwind seagulls to bring their thoughts to the seashore sprinkled with sunset.
This is just like the scene in the trailer given by Max Mara before, in the bustling city of traffic and pedestrians, we can also put aside annoying matters and enjoy the relaxed holiday atmosphere under the sun.
This way of "vacationing in fantasy" comes from Max Mara's inspiration muse this season, the famous French talented writer Françoise Sagan. This young girl from a wealthy background did not pass the high school graduation examination in the year of 17 years old, and did not have the opportunity to take the summer vacation trip of her family.
Sitting in front of the old-fashioned typewriter, she imagined herself in the cabin by the sea, borrowing her novel characters to realize all her romantic reverie about vacation.
The novel Bonjour tristesse was translated into 22 languages and sold 5 million copies within five years of publication, making it a legendary work that shocked the literary world. The film of the same name, which was later adapted, was directed by Otto Preminger. Although the story is about the confrontation between the girl and the "stepmother-to-be", it is more a portrayal of the hedonistic lifestyle advocated by Sagan, and the reflection of the unique liberalism and rebellious spirit of the "Beat Generation".
Stills from the Hello, Sorrow movie
When the models dressed in modern fashion, stepping on casual and fashionable fisherman shoes, strolling along the "coast", incarnating Sagan's rebellious, bold and free middle class image, a fashion picture of the 1960s is unfolded in front of us...
From the time Vittoria Ceretti appeared in her first Look, the short dress that revealed her slender legs took us back to a time of embracing rebellion and longing for freedom. The straight-leg panel design with two large pockets has left the modest elegance of the 50s behind, and the over-the-knee skirt with a wide skirt has become the mini skirt style favored by the younger generation, and even Max Mara's classic cashmere coat has become shorter and more flowing.
The advent of short-sleeved fisherman blouses and blazers has created another unique anti-traditional style of dress. Boyish's neutral outfit is reminiscent of Twiggy, the glamorous and dazzling supermodel originator of the elf. The tonal bandeau top became the most fashionable highlight of the season, balancing gender styles to create a spontaneous but feminine Look.
Don't think that's all, the bright-embellished denim suit and handsome leather jacket are on display, and the neat cut and straight plate shape give us another glimpse of the exquisite craftsmanship of Max Mara ready-to-wear. The fabric comes with a full tough temperament, and the image of a straightforward and uninhibited cool girl jumps out of sight.
Just when you think that the girls of Max Mara this season are going to carry out their freedom and coolness to the end, the girl in the delicate black dress slowly walks in front of you, and the light and flowing chiffon, coupled with the gorgeous brushstrokes of feather embroidery, pull us back to the drunken and hedonistic mood of the Middle Class in Paris. For example, the heroine Cécile in "Hello, Sorrow" really appears in front of her, and the rich lady with a luxurious life uses a rebellious posture of indulgence and pleasure to fight against the confusion of reality.
Max Mara's classic nude and earthy colors throughout this season still give the fashionable texture of high fashion, while occasionally interspersed with bright orange and gentle goose yellow, making people feel as if they are in the sunset of the sunset, outlining a romantic and comfortable holiday scene, so that the beautiful summer time will continue in the mind.
Striped canvas derived from canvas folding chairs and parasols is more bold and avant-garde, directly full of the atmosphere of the holiday, and also mixes a kind of comfort and vitality, so that we can feel more possibilities for women.
On the one hand, it is to break the traditional dressing, on the other hand, it is a gorgeous and exquisite fashion choice, which seems to be two completely different styles, but in fact, they all carry the boldness and uninhibitedness of the Max Mara girl and the yearning for inner freedom.
In terms of detail, Max Mara's grasp of the girl's rebellious and uninhibited image is more subtle, and the thick-soled fisherman sandals are not limited to style and gender, and are perfectly matched with every outfit. Neutral shoes, whether it's a suit for commuting to work or a delicate dress, can be worn with a refreshing summer style.
In the bag part, the handbag in the model's hand, the soft and natural line sense is full of casual and lazy temperament, which is definitely one of the highlights of the model. The large-capacity bag is the perfect storage bag for a vacation. In addition to the textured leather, cut-out weaving and denim materials are also used in handbags, and casually shouldered them to transform into a holiday girl in the city.
Max Mara also thoughtfully introduced a more compact shoulder style, the stiff body is more simple and modern fashionable.
Still pin the key around your waist and hide it in your bag? This is not quite in line with the style of rebellious girls. With a long shoulder strap that crosses over your body to add to the avant-garde look of the whole body, such a trendy decoration makes people can't wait to have the same style.
As Sagan writes in Hello, Sorrow: "We have the sun and the sea, we have laughter and love, fear and guilt give them a bright and intense color, when will we find them again like this summer?" Looking for such a bright and intense sunshine, the sea, laughter, love? ”
This season's Max Mara uses a contemporary design language to create a summer look for the wayward and uninhibited "Cecil" girls, or the best answer.