The reporter recently learned from the Commercial and Cultural and Sports Tourism Office of the Management Committee of the Lingang New Area of the Shanghai Free Trade Zone that during the 2021 National Day holiday, the main urban area and scenic spots of Lingang received a total of 916,600 tourists, an increase of 11.48% year-on-year; the data for the same period in 2019 was 430,200, and the number of tourists doubled in two years.
In the case of the "net red punch card" Sky Realm Beach, Nanhuizui Guanhai Park and other scenic spots closed for reasons, the number of tourists in Lingang is still growing steadily. The epidemic has caused inconvenience to leave Shanghai, and Lingang has become one of the first choices for tourism in the city, which is certainly a major reason behind the growth. More importantly, In the past two years, Lingang has developed more tourism projects and routes, opened up more tourist attractions, and greatly improved the supporting urban functions and management level, allowing more tourists to choose Lingang and making more people become "repeat customers".
The number of tourists in A-class scenic spots has increased significantly
On October 7, the last day of the long holiday, before 10 o'clock in the morning, the large three-dimensional parking garage of Haichang Ocean Park was already full. At the entrance of the subway station, stubble after stubble of tourists are pouring out. Several "net red bridges" on Dishui Lake are full of people taking photos and punching cards.
"It is inconvenient to leave Shanghai and there is a traffic jam." Miss Cheng was sitting on the lawn of the Sponge Park in the Starry Sky Realm, looking at the blue sky in a daze, "Lingang air is good, the scenery is good, and the temperature is several degrees lower than that of the city, especially suitable for 'empty'." ”
Ms. Cheng works for a private enterprise in Shanghai and works weekdays. As soon as the long holiday arrived, she took her family and "fled" to Lingang. Pitch a tent, spread out a napkin, sit on the floor, and enjoy the sun and sea breeze.
Of course, driving tens of kilometers to the outskirts is certainly not just for the sake of being in a daze. Lingang provides a variety of choices for all kinds of tourists with different needs, among which A-class scenic spots are naturally the main destinations for tourists. The data shows that during the National Day holiday, the five A-class scenic spots in Lingang received 243,000 tourists, an increase of 34.11% year-on-year, contributing the largest part of the increase.
The newly opened Shanghai Planetarium is still popular, and reservation tickets were "killed" as early as before the holiday, and the number of visitors on three days reached the upper limit of daily capacity. A total of 27,000 tourists were received in 7 days, accounting for 11% of tourists in holiday scenic spots. Walking into the 1:1 ratio restored Tianhe core cabin of the Shanghai Planetarium, Su Yunjin, a second-grade student at Huishi Primary School in Xuhui District, could not hide his excitement. She said that it felt particularly real to be able to see the space vegetable box in the "core cabin" immersively, "After I went back, I wanted to do a vegetable growth experiment under different light conditions." ”
Haichang Ocean Park opened the "National Tide dry wave festival" activity, with ticket specials, limited performances, and the newly launched first marine theme immersive script in China, attracting 166,000 visitors, an increase of 18.38% year-on-year.
It is worth noting that the China Maritime Museum received a total of 44,000 tourists during the holiday, an increase of 80.66% year-on-year. This astonishing growth rate is due to the two special exhibitions launched by the China Maritime Museum - "Red Memory • Blue Navigation: Special Exhibition Celebrating the 100th Anniversary of the Founding of the Communist Party of China" and "Long Sail Return: Special Exhibition of Cultural Relics from the Wreck of the Taixing Ship".
"From ancient times to the present, the pace of Chinese exploration of the ocean has never stopped, and personally experiencing the earth-shaking changes in China's maritime industry is a patriotic education lesson that reaches the hearts of the people." Zhang Dongsu, secretary of the party committee of the Shanghai China Maritime Museum, said. China's first domestic aircraft carrier Shandong ship, China's first amphibious assault ship Hainan ship, 055 type guided-missile destroyer first ship Nanchang ship and other major heavy weapon models gathered at the Maritime Museum, not only an important physical witness to the take-off of China's shipbuilding industry, but also a historical witness of the Maritime Silk Road, attracting a large number of tourists to come specially.
New routes such as motorhome tours and industrial tours attract tourists
In addition to several major scenic spots, Lingang has continued to develop the tourism industry in recent years, and a number of new tourist destinations and new ways of playing have emerged one after another.
In the Spring Flowers and Autumn Colors Park, the aroma of charcoal fire is mixed with the aroma of meat, and the barbecue area has become a must-visit place for families who come to camp. According to reports, in order to make the camping experience of tourists more abundant, Spring Flower and Autumn Color Park provides supporting services such as barbecue areas and caravan camps, as well as kayaking, archery, real CS and other amusement projects.
"On this self-driving trip to Shanghai, the first stop was Disney, and then I came to Lingang." On October 7, Mr. Wang, who had spent the night at the caravan camp, packed his bags and prepared to leave. Grabbing the tail of the holiday, he rented a motorhome and brought his family from Nanjing to Shanghai to play, "The professional caravan camp really allows us to play with peace of mind - don't worry about water and electricity problems, and take a hot shower." "The night before, a family of three had eaten a barbecue and sat under the stars, watching the sea and listening to the tide. Mr. Wang said: "There are not many mature caravan camps in China. Next time on a long holiday, I may choose this place. ”
It is understood that the Lingang New Area has launched 9 tourism routes for the reference of citizens and tourists, namely waterfront tourism, coastal tourism, paradise tourism, popular science tourism, fashion tourism, night tour, industrial tour, country tour, and health tour. In terms of waterfront tourism, tourists can experience the Water Route of Dishui Lake - Qiulian River and feel the unique water system ecology of "one lake, four ripples and seven shots" of Dishui Lake. In terms of coastal tourism, you can enjoy the sea view of the East China Sea by visiting the Donghai Bridge, xiaoyangshan Shilong Scenic Area, Waigaoqiao Offshore Oil Rig, etc., and experience the magnificent scene of Yangshan deep-water port and "big country heavy equipment". In terms of country trips and health tours, you can experience Shanghai Flower Port, Academy Homes, Country Houses, Melon, Fruit and Vegetable Picking, Traditional Chinese Medicine and Health Care, etc., and relax in an empty leisure space close to nature and recuperation.
There are many high-tech industries and high-end manufacturing enterprises in The Lingang New Area, and industrial tourism has also become a signboard of the local tourism industry. Since its official launch in August 2020, the "Lingang Smart Travel" industrial tourism route has been expanded to more than 20 routes. Automakers, satellite laboratories, shipyards, and other places that enthusiasts yearn for but are difficult to reach are open to the general public.
The level of supporting services and management has improved significantly
There are more tourists, and the level of supporting services and management must also keep up, in order to leave a good tourism experience. A few years ago, there was always a long queue in front of a few restaurants in Lingang on holidays, and parking spaces were always in short supply. This year's long holiday, these situations have been difficult to see again.
During the seven-day holiday, the commercial, cultural and sports travel industry drove consumption of 120 million yuan, and the sales of key business districts such as Hong Kong City Xintiandi increased by an average of 46.7% year-on-year. The growth rate of business exceeds the growth rate of tourists, and this data reflects the rapid development trend of Lingang commerce from the side. Port City Xintiandi Phase II, Blue Bay Tiandi, Oujing Town opened, Nanxiang Xiaolong, Haidilao, McDonald's and a number of other "first stores" settled in... In the past two years, the new commercial opening area of Lingang New Area is about 200,000 square meters, and the commercial area under construction has exceeded 250,000 square meters, an increase of more than 140% compared with the existing commercial area at the beginning of 2020.
In order to solve the parking demand of large passenger flow, Lingang New Area has provided about 21,000 parking spaces by adding temporary public parking lots, increasing parking spaces on roads around scenic spots, and opening up shared parking spaces.
In addition, during the National Day, the new area also launched the owner's mobile terminal service. Integrating parking information online search, automatic positioning, status inquiry, condition filtering, one-click navigation and other functions, the Lingang Parking Mini Program allows car owners who come to the new area to travel no longer worry about parking problems.
"In view of the peak period of passenger flow in the main urban area, we have also formulated an emergency plan, arranged parking guidance personnel to cooperate with relevant departments to conduct traffic diversion in key areas, guide vehicles to park in an orderly manner, and guide vehicle parking by issuing traffic guidance maps to alleviate the parking lot problem of Dishui Lakeside and surrounding tourist attractions." The relevant person in charge of the management committee said, "In addition to formulating an emergency plan, the Lingang New Area also sets up a first-level guidance screen near important traffic nodes such as Shengang Avenue and Lingang Avenue on major external roads, prompting the location distribution of parking lots in the area and the number of remaining parking spaces, so as to facilitate tourists to plan routes in time and park in an orderly manner." ”
Column Editor-in-Chief: Wang Zhiyan Text Editor: Hu Xingyang Title Image Source: Lingang New Area
Source: Author: Hu Xingyang