In the eyes of many people, FAW-Volkswagen Tanyue and Lynk & Co 05 cannot be regarded as models that can be compared together in terms of brand or model positioning, and even model design and consumer demand. However, due to the overlap in price (Tanyue guidance price of 204.9-26.49 million yuan, Lynk & Co 05 guidance price of 17.58-26.18 million yuan), in actual life, people will mostly compare the two cars when buying cars, especially as the main force of car purchases becomes more and more inclined to young consumers, and this "asymmetry" comparison is becoming more and more extensive.
In order to allow people to have a preliminary understanding of the two cars of Tanyue and Lynk & Co 05 before buying a car, here we put aside the high talk of those industry experts and scholars, and statically compare a wave from the perspective of ordinary consumers, to see how different the two have in their attitudes towards young consumers.
In terms of appearance and styling, the styles of Tanyue and Lynk & Co 05 show obvious differences. Tanyue is still a familiar familial style, calm and with a little sense of movement. Whether it is the front face design or the tail shape, it exudes a strong traditional beauty. Although this kind of shape seems to be contrary to the trend of young consumers pursuing personality trends, the "moderate" and attractive shape also meets the needs of many consumers who do not like to be ostentatious and low-key and pragmatic.
The unique family design language of the Lynk & Co 05 makes its shape full of avant-garde and sporty, frog-eye headlight shape, slipback body with a large number of smooth lines outline, coupled with the radical rear design. From the perspective of visual effects, in theory, it is indeed more in line with the aesthetics of young consumers. However, this kind of design that breaks the "equilibrium" will also often bring "love and dislike obvious" in the market, and it is not as broad as the "bland" Tanyue in the target audience.
In terms of body size, the tanyue length, width and height of the positioning medium SUV are 4589/1860/1660mm, and the wheelbase is 2731mm. The Lynk & Co 05 with a compact SUV is 4592/1879/1628mm in length, width and height, and has a wheelbase of 2734mm. It was found that no, Tanyue was actually on par with Lynk & Co 05 in terms of body size, and even slightly inferior in wheelbase. However, due to the sneaky back design, the space in the car is not as abundant as that of Tanyue.
Tanyue and Lynk & Co 05 are almost identical in layout to the exterior. Tanyue is still a traditional style, the wrap-around design and the retention of physical buttons make it more convenient for consumers to control. The interior of the Lynk & Co 05 gives people an ascetic hardcore style, which is consistent with the positioning of its main sports style, and the complex line outline and the unique design of the central control area create a good driving atmosphere.
In terms of materials and configuration, the advantages of Lynk & Co 05's own brand stand out instantly, and the interior uses a large number of Alcantara materials that are obviously more advanced than Tanyue. Although the two are not much different in the coverage area of the soft material, through the comparison, it will be found that the soft material of the Lynk & Co 05 is obviously better in thickness or softness, while the touch feel of Tanyue is still harder.
In terms of configuration, there has always been a saying that the same level of domestic production is better than the joint venture, and at the same price, Lynk & Co 05 is better than Tanyue in terms of active security or internal function configuration. However, due to the fact that Tanyue currently has about 54,000 preferential treatment, there is a price difference, but Tanyue can "reduce the dimensionality and strike" Lynk & Co 05. For example, the Tanyue two-wheel drive top-of-the-line offer is 183,500 yuan, and it can be directly compared to the price of 180,000 yuan after the price of 180,000 yuan. This creates a situation in which the two are evenly matched in terms of configuration, tanyue is more abundant in seat functions and multimedia configurations, while Lynk & Co 05 has a slight advantage in active/passive safety configuration and lighting. How to choose depends on what the consumer's demand focus is.
From the book data to see the power, Tanyue is obviously much inferior to Lynk & Co 05. Tanyue is equipped with three powertrains of 1.4T (150 hp) and 2.0T high (220 hp) / low (186 hp) power, and the drivetrain is matched with a 7-speed dual-clutch transmission, and is available in two drive modes: front-drive and four-wheel drive.
The Lynk & Co with high performance label still maintains a high level of performance on the Lynk & Co 05, the whole series is equipped with a 2.0T engine, and there are also high (265 horsepower) / low (254 horsepower) power points, and the transmission is equipped with an 8-speed manual transmission, which also provides two drive forms: front-drive and four-wheel drive. Lynk & Co 05 occupies a considerable advantage in terms of power and transmission.
Write at the end
Tanyue and Lynk & Co 05 present a stable and fashionable difference in appearance and interior design, and we can say that each flower is in each eye, and it is not convenient to make subjective judgments. In terms of configuration, Tanyue can also open 55 with Lynk & Co 05 in the case of each with its own characteristics with a large discount. Although Tanyue is quite inferior in performance, due to the reputation and emotional blessing of the joint venture Volkswagen brand, it is difficult for many consumers to abandon their brand concerns and choose Lynk & Co 05 directly. However, this phenomenon is believed that with the continuous development of independent brands, it will inevitably change, and even a strong model like Tanyue will have to face unprecedented challenges.
*Some of the pictures come from the Internet, if there is infringement, please contact to delete