Jinyang News January 24, 2022 In 2021, under the impact of repeated epidemics and chip shortages, the domestic automobile industry is facing severe challenges, with an increase of 4.4% year-on-year. In this context, GAC Toyota's sales of 840396 units in 2021, an increase of 11% year-on-year, hit a record high, and achieved positive sales growth for 9 consecutive years.
Among them, the Annual Sales of the Leiling Family, which is the entry-level model of TNGA, 229859 units in the whole year, exceeding 200,000 for four consecutive years. In the Leiling family, which accounts for 34% of the Leiling double engine, the annual sales volume was 78827 units, an increase of 56% year-on-year.
From 38,674 units sold annually in 2014, to the first breakthrough of 200,000 units in 2018, and then to 229859 units in 2021, with a compound annual growth rate of 29%, it shows the rare "Leiling speed" in the market. Behind this, what kind of strength does Leiling hide, and can it be loved by more and more young users?
Intelligent configuration "standard"
The 2022 Leiling model has a 100% vehicle networking rate, of which some models have CarPlay and CarLife functions. In addition, according to the needs of users' intelligent driving, the entry threshold of intelligent configuration is further reduced, and the version of 118,800 and above is equipped with the latest generation of TSS intelligent travel safety system to achieve quasi-L2 automatic driving assistance. In the version of 127,800 and above, the remote start air conditioning function is added, and the user can realize remote air conditioning control through the Fengyun Xing APP on the mobile phone.
Continuous expansion of model versions
In the face of the changing demands of different types of users, the Leiling family continues to expand the model class version. The 2022 Ralink expands the optional power of the Sport model. In addition, in terms of body color, the Skyline White Car color, which is widely loved by young people, has been added as a full range of optional.
At present, the Leiling family has a rich choice of 13 models such as 2 styles, 9 body colors, and TNGA 1.5L, 185T, 1.8L dual engine and other 13 models.
Add multiple user communication channels
Online, Leiling has normalized user interaction through the official community "Enjoy Club" forum and continued to carry out diversified interaction with car owners. Offline, Leiling organizes various exchange activities according to the recent trend and the preferences of car owners. For example, the recent linkage of local auto shows, the "Love Leiling, Smart Fun Party" series of car owners camping activities carried out in 6 major cities across the country.
(Text/Xiaohang Photo/Official)