Bihong Kitchenware Products Co., Ltd. is a comprehensive production enterprise integrating industry and trade. It owns "BILL. F", "James.F" and other brands, products with fashionable style, exquisite craftsmanship and elegant taste to win the favor of customers at home and abroad, the products have been selling well in Europe and the United States, sales territory throughout Southeast Asia, in the international trade merchants have a high reputation, in the industry has a reputation.
At the beginning of the new year of 2020, the sudden outbreak of the new crown pneumonia epidemic caused a large number of overseas orders to be delayed or even cancelled, and production was greatly affected, and the business fell sharply. How to turn the crisis into an opportunity to find a way out for development has become an important test in front of the Bihong team.
In the autumn of 2020, with the dual-driven brand overseas marketing service driven by creativity and data, as well as the resource advantage of deep cultivation in North America for many years, WeBranding reached a cooperation with the online brand BILL.F under the banner of Bihong banner to tailor the annual full-case service of the full-link brand from zero to one, help BILL.F build an international brand, and help Bihong successfully transform DTC cross-border e-commerce from a traditional factory.
【Business Research】
The three major pain points faced by brands in the early stage of going global: they do not understand the overseas market situation, they are not familiar with competitors, and they do not understand the characteristics of local consumer consumption behavior.
Our senior market research experts from Nielsen, McKinsey and Kantar have extracted mature and systematic overseas research methodologies from a professional perspective: industry trend analysis, competitive product communication analysis, online sales analysis, qualitative and quantitative special research, in-depth research on the market status of industries, brands and products, and help overseas brands identify potential market demand and opportunity points.
Starting from the actual needs of BILL.F, we have conducted professional business research through desk research and consumer online research. The market competition environment, competitive product dissemination, product advantages and disadvantages, etc. were in-depth insight and analysis, and finally determined that wood products were the main products in overseas markets, and the family life concepts that conformed to the psychology of North American consumers such as "advocating nature", "health" and "environmental protection" helped brands quickly enter the North American market.
【Brand Strategy】
We believe that the stories told by good brands can truly touch the hearts and minds of consumers, eliminate cultural differences, and inspire trust and goodwill.
Peter Guber, producer of the films Batman, Rain Man, Purple Sister Flower, and Midnight Express, once said in the book, "Everyone in today's society is doing business through emotional communication." Therefore, telling a compelling story is a better way for entrepreneurs to facilitate business. Mastering the power of storytelling can enhance competitiveness."
Our local copywriting experts in New York, and senior marketing experts who have served the world's top 500 companies, have jointly formed an international team that can understand both domestic brand development strategies and overseas consumer needs, and we help many Chinese brands to create brand strategies suitable for global and localization, in line with the brand spirit, easy to resonate with consumers brand stories. The content covers brand positioning, history, consumer description, brand philosophy, mission, vision, values and more.
We visited Bihong Factory, familiar with categories and products, and had many in-depth interviews with business owners to understand the development process and corporate culture of enterprises. When it was learned that "BILL. When F" is a brand named after the English name of the eldest son of the business owner, we extracted from it and set the emotional tone of "mother's love", which is in line with the psychology of European and American mothers and can resonate more, helping BILL.F build a brand image with love and temperature.
【Integrated Marketing】
Overseas marketing has entered the era of refined operation, in order to obtain a higher brand premium, independent stations will become an important sales channel for cross-border e-commerce in the future, and brand-oriented operation is imminent. Strengthen brand marketing promotion and operation, and build a barrier to DTC brand competition.
Our senior platform builders and local creative teams in the United States know how to tell stories, are good at using content to create brand tone, mobilize social resources, and think about the elaboration and display of product and service content from the perspective of consumers. Create a unique website style creativity for each overseas brand, rich content display, and form a traffic matrix in an all-round way with social media operations, public relations communication, blog posts, KOL evaluation, EDM marketing, etc., to complete brand building and user precipitation.
We design an elegant lifestyle and brand story for BILL.F that conforms to the characteristics of European and American mothers, builds a brand independent station to fully display the brand positioning and brand concept, and strengthens the emotional communication and interactive experience with consumers around the themes of "craftsman spirit", "design beauty" and "mother's love".
Photography is a visual language, whether it is a product display, or brand promotion, high-quality professional product photos must be the key to attracting attention. It not only needs to seek new ideas and changes, but also needs to have unique aesthetic value on the basis of conforming to the laws of commodity marketing, stimulating consumers' desire to buy.
We provide professional senior photographers to serve the various shooting needs of overseas brand enterprises in North America. Using professional technology, light and shadow perception and artistic pursuit, we will present you with excellent commercial photography works. Use imaginative ways to show the connection between the characters and the product. Through the photography of commercial landmarks and scenes, the true personality of the brand image is captured from a visual journey, thus creating the international atmosphere of the brand.
We create a warm and loving American family real use scene for BILL.F, making the photographic picture more visually explosive and attractive, and easily triggering consumer resonance and association.
Unfamiliar with overseas markets, how can overseas brands do a good job in public relations communication? Overseas public relations of enterprises evolve in the direction of refined operation, which requires more professional talents, invest more time and energy to communicate with local media, and build good media relations.
Our PR team is made up of experienced local and experienced media experts with long-term relationships with media journalists, bloggers, podcasters and Influencers.
North American media and magazine reports, local restaurants and head chef recommendations, food bloggers and Internet celebrities sharing, etc., from grassroots good things recommendation to industry media endorsement, we take mass media as the starting point, produce professional content through vertical media, continuously output valuable news, help BILL.F chopping boards and other fashion items of Internet celebrity products and media reports, and help brands quickly and accurately reach the target population.
Social media marketing has become one of the most important marketing entrances for enterprises because of its fast communication speed and strong interactivity, which often brings higher exposure to brands.
Our social media team consists of a group of Gen Z young people living in New York and senior marketing experts. We understand European and American culture, understand the way young people socialize, create high-quality content that fans like, attract more new users to pay attention, and continue to maintain good interaction with them, and constantly improve their loyalty and stickiness.
Refine and personalize social media operations, create a social media image of BILL.F kitchenware manufacturing experts and food promotion ambassadors, shape brand personality with high-quality and rich content, and convey brand value.
Spring, summer, autumn and winter themes and monthly content planning, diversified forms: graphics, videos, GIFs, articles, blogs; content enrichment: product recommendation and maintenance, international cuisine and special flavors, Internet celebrity testimonials, media reports, promotional activities.
Today's enterprises are no longer going to sea with their products, and they are no longer satisfied with selling products overseas at low prices through a strong domestic supply chain and low manufacturing costs. It is to be bigger, stronger, and better, and to achieve brand going to sea and culture going to sea. Overseas enterprises should fully understand and combine local needs and culture, from simply selling products overseas, transforming into unicorns in various fields and becoming a global brand.
We plan, organize and use people or events with newsworthiness, social impact and celebrity effects to attract the interest and attention of the media, social groups and consumers, help brands quickly improve their visibility and reputation, establish a good brand image, and help product sales increase while conveying brand value.
Marketing diversification is not only to sell products, but also to export the values and gastronomic culture of the BILL.F brand. Leveraging the strengths of our local team in the United States, we partner with Hudson Table cooking classrooms in New York and Pecoraro Latteria Italian Restaurant to lead consumers to experience the food culture on the tip of the tongue.
Partner with dozens of food bloggers to interpret the laid-back chef's time with BILL.F kitchenware products. High-value kitchen utensils make food the warmest cure in life. Restaurant endorsement, bloggers with goods, with details and cultural accumulation to build brands, the quality of products to share to the pursuit of quality of life of every consumer.
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BILL. F x Pecoraro Latteria marketing video
【Sales Support】
We graft the sales agency operation team of the independent station for BILL.F, and the tripartite collaboration and cooperation are carried out to carry out holiday promotions, seasonal promotions and other activities to help improve sales. The constantly new theme Banner also makes the independent station "live".
Brand is the insistence of not forgetting the original intention and the evolution of never stopping.
WeBranding adopts "data and creativity dual engine drive", using brand concept, creative design concept, intelligent and efficient data insight in the global scene to empower overseas enterprises.
We build new bridges to international markets.
Tailor-made for you a brand that strongly touches the hearts and minds of consumers.
We've seen too many businesses struggle to build their brands, and we're working together to change that.
We listen to our customers and use our creative talents to help you build incredibly successful brands.
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