The first year of window marketing has come
It's the worst of times, and it's also the best of times
01
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In the 5G era, the digital marketing of window displays has become a trend
5G is slowly entering our daily lives.
In the future, with the development of 5G, the digitalization of shop windows will become the standard for future marketing scenarios.
Not only the improvement of network speed, but also the development of big data and intelligent Internet of Things, indoor applications have natural advantages and prospects, and it is possible for digital windows to connect more brands in the future.
As long as we go out, we will pass through countless windows every day, and businesses are using the window to carry out different forms of marketing every day, whether it is posters, light boxes, marquee lights, model displays, physical displays, etc., none of which is an advertising marketing model that we contact the most, and consumers are attracted or concerned by these window advertisements, so that the brand spreads another way.
Undoubtedly, as a form of outdoor advertising, window advertising has many advantages:
First, the number is large, and the number of shop windows in the country far exceeds that of other advertising carriers;
Second, the area is large, the influence is wide, many glass vitrines can reach 3-5 square meters, the visual area is much larger than the traditional vertical advertising machine, elevator advertising machine, etc.;
The third is that it has the advantage of the scene, and the daily flow of people is enough; when a consumer, through a street, a store, can have the opportunity to see the advertisement, if there is attractive advertising content, consumers will even remember the store, this brand, and even enter the store to browse and buy. Such a scene advantage is comparable to the elevator advertisement seen at work.
Fourth, digital advantages, with the help of management platforms such as billion cloud broadcasting, not only can intelligent management be realized, but also digital advertising can be realized, so that every window can become part of digital media.
Whether it is lcd TV or light box advertising, the entire window as a large display advertising, its huge area display advantages are incomparable to other indoor advertising. Moreover, with the continuous improvement of the government's requirements for outdoor media, the window is an outdoor media scene with clear opportunities.
In the future, as consumers move from home to store, digital outdoor advertising screens and digital window advertising are most likely to attract consumers' attention. In store windows, the most powerful tool to attract customers is the digital window advertising system, especially the large size of the digital display panel. It provides dynamic, timely and relevant content with unmatched flexibility in effectiveness.
(The real scene of billions of cloud broadcast digital media on the window of the business hall)
02
Water big fish more
Traditional stores need a "private domain traffic pool"
For traditional offline stores, their own window has always been the focus of marketing, and many chain companies have begun to consider how to use their own windows to carry out digital marketing, so as to establish their own "private domain traffic".
Private domain traffic is the recent rise of the Internet in 2019.
So, what exactly is a private domain?
A private domain is defined as traffic owned by a brand or individual that is freely controllable, free, and used multiple times. What we call a private domain is usually presented in the form of media channels that can be controlled by the enterprise or brand, such as its own window, advertising machine, etc.
Behind the rise of the private domain is the anxiety of the growth of corporate marketing expenses. According to statistics, the cost of an online advertisement reaches more than 180 yuan, and in Baidu and other online advertising, a click reaches several yuan or even dozens of yuan a time, not including those malicious clicks and fraud, etc., the company's online marketing costs are getting higher and higher.
And outdoor media, such as shop windows, etc., because they can rely on the store's own resources, its rise represents a signal that enterprises have begun to transform from high-priced marketing to self-operated traffic channels.
Whether for large companies or small companies, being able to master the thinking of private domain traffic can greatly promote brand promotion, user connection, increase sales, and reduce marketing costs.
(PetroChina gas station uses 100 million cloud broadcast real scenes)
Billion cloud broadcast does not do advertising business, we integrate some of the capabilities of billion to provide businesses, including window media platform, advertising distribution platform, multi-level management functions, cloud services, intelligent Internet of Things and other infrastructure construction, coupled with Baidu, Jingle and other partners to provide advertising distribution and other capabilities, we provide DSP advertising system, so that chain merchants can have users, access, establish and operate their own "private domain traffic".
For many city partners, we provide a complete set of technical solutions to help traditional advertising companies implement integrated solutions such as windows, elevators, garages, etc., and realize a back-end control of different media devices.
Since 2017, Yiwei Yunbo has been involved in window media, and holds several large-scale conferences across the country every year to summarize some feelings:
1. We believe that the future opportunities of window media are real;
Second, in 2019, window media will gradually form a hot spot;
Third, for many stores, 2019 is a more difficult year, in such an environment, we will spend more time, energy and resources to help these companies, not only to help them advertise, but to help them do life, to help them establish their own private domain traffic pool.
Opportunity is not easy to do there, and it's the worst of times and the best of times. We feel that Yiren Cloud Broadcasting has a responsibility to help small and medium-sized enterprises do business, and we have also found some like-minded partners to do this together.
So whether it is regional marketing or direct e-commerce, this is definitely not a proposition that already knows the answer. It's the light in front of you, you see, and for a lot of businesses it's something that has to be done, and you have to dare to try.
We basically walked around the country last year, and the perception we want to share with you is that 2018 is the "first year of regional marketing".
My feelings are: First, I believe that regional opportunities are real. These opportunity points include regional brands that want to establish brand recognition, service industries that prefer online customer acquisition and offline conversion, e-commerce brands and FMCG brands that come out of the region;
Second, 2019 has been a tough year for these brands. It is in this environment that we need to spend more time, energy and resources to help these companies; not only to help them advertise, but to help them do business.
So whether it's private domain traffic or traditional outdoor advertising, this is definitely not a proposition that already knows the answer. It's the light in front of you, you see, and for a lot of businesses it's something that has to be done, and you have to dare to try.
(Beautiful windows are a way for traditional merchants to attract traffic)
03
Multi-scene fusion
Three-dimensional marketing
Around the window, Billion Cloud Broadcast is integrating multiple scenarios to create a three-dimensional marketing model for merchants.
In the street window, the use of intelligent projection technology and Internet of Things technology, so that ordinary window glass can be transformed into large-screen media with a simple transformation, has been widely used in China Telecom, Good Pharmacist, PetroChina and other well-known brand chain stores.
In the window, the use of traditional liquid crystal displays helps many convenience stores to carry out digital media transformation and upgrading, and is also used in chain stores such as Nichisan.
In the large shopping mall sidewalk or elevator above, the use of holographic film that can be visualized on both sides, Billion Bit Cloud Broadcasting has realized the digital media upgrade in the mall at a lower cost, which not only solves the security problem, but also solves the problem of content update and remote control at height.
For the traditional vertical advertising machine, hundreds of millions of newly developed hundreds of millions of advertisers of cloud broadcasting realize the scanning code to publish advertisements, real-time review, and real-time release, making it easier for advertisers to publish.
Inside and outside the window, it is becoming the focus of future marketing.