In September 2017, OPPO launched the TFBOYS limited edition R11, and at the same time filmed the "Invisible TA2" TFBOYS series of short films. Continuing the concept of "mobile phone people", with the image of TFBOYS, the new interpretation of OPPO R11 is carried out from the three angles of friendship, family affection and love with an anthropomorphic techniques.
On the 11th, the first short film of the series, "Invisible TA Be a Friend", was officially launched on Tencent Video, which was interpreted by Wang Junkai. Gathering the youthful elements that young people like nowadays: campus background, Japanese painting style, and friendship bondage, Wang Junkai transformed into the head of the healing department in the short film, helping the girl Xiaofeng to open her heart, meet new friends with the help of OPPO mobile phone, and integrate into the new collective.
The limited cooperation between OPPO R11 and TFBOYS still continues the concept of "mobile phone people", allowing TFBOYS to personally interpret customized products, borrowing Wang Junkai's mouth to explain the unique selling point of the 20 million camera function before and after. The anthropomorphic technique and story-based elaboration make the OPPO mobile phone not limited to a star cooperation product, but also an emotional symbol. In the short film, wang Junkai said to the girl "My eyes are 20 million before and after" and "After, I will help you shoot ah" successfully made the product function of taking pictures more beautiful and clear into the hearts of fans.
The OPPO R11 cooperation with TFBOYS limited customization products and short films is more like an activity to give back to fans. The launch time of the limited edition is not only close to Wang Junkai's 18th birthday, but also adds a lot of rescue elements to the product. OPPO R11 TFBOYS Limited Edition has a total of three models, namely OPPO R11 Wang Junkai Limited Edition, OPPO R11 Wang Yuan Limited Edition and OPPO R11 Yi Yan Qianxi Limited Edition, the back body of the three limited editions are engraved with TFBOYS exclusive logo nameplate, the team logo above the laser engraving TFBOYS autograph, while oppo logo is also changed to gold in response. Not only that, the phone has built-in TFBOYS wallpaper, the theme UI has been changed to a support color, and the album has exclusive stills of the short film "Invisible TA". It is worth mentioning that on the eve of the product launch, OPPO also held a test screening in 20 offline cities, and produced a number of warm-up videos for the cooperation, took a number of poster photos, and created a lot of social talk for fans.
With the high popularity of TFBOYS among consumers, "Invisible TA2" quickly ignited fan enthusiasm once it was launched. As of 3 p.m. on the 12th, Tencent Video had been played more than 17 million times, and the Weibo topic #Invisible TA2# had reached 140 million views, and the #tfboys limited edition R11# had reached 110 million views. OpPO R11 will also launch short films shot by Wang Yuan and Yi Qianxi on Tencent Video this day and tomorrow, which is worth looking forward to.
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<h1>Fat Whale Insight</h1>
In the cooperation with celebrities, OPPO pays more attention to the sustainable development of star potential energy, and turns the sale of limited cooperation products into an important means of brand circle fans. Among them, the concept of "mobile phone people" is very flattering, through the celebrity's anthropomorphic interpretation of the product, guiding fans to transfer love to the product.
In addition to focusing on attention with stars, there is also its own unique understanding of the consumption power of the post-00s operation. OPPO shows a strong tendency to "japanese anime live-action" in short films, and uses star interpretations to make a romantic interpretation of life problems after OO. In a campus background that fits the age group of fans, OPPO has created an atmosphere of Japanese youth manga, not only unfolding the story in a telling form, warm tones and healing characters, but also making the short film full of a sweet atmosphere. And focusing on the life confusion of the post-00s, it explores multiple levels of emotions, not only the ignorant love of adolescence, but also the bondage of friendship and the preciousness of family affection.